AxisDirect - Safe, Reliable & Trustworthy Broker

Axis Securities is a safe broker in India. It has a good vision of the management, zero promoter pledge (promoters are not pledging their shares for a loan), and a strong parent company. Axis Bank Ltd (promoter of Axis Securities), one of the leading private sector banks in India, has a wide India presence.

Axis Securities has around 2.8 lakh clients as of July 2020. It allows investment across Equities, Derivatives, Mutual Fund, IPO, NCD, Bond, and Fixed Deposits. The broker also offers Credit and Prepaid Cards, Loans for SME, Personal Loans, Auto Loans, Home Loans, Loan against Property, and Shares. Axis Securities offer stockbroking and financial services under the Axis Direct brand.

Axis Securities is a registered member with SEBI, BSE, NSE, MCX, and NCDEX. The broker offers depository services with NSDL and CDSL, both the depositories in India.

About Axis Securities

Here are the key facts about Axis Securities as of July 2020.

• Part of Axis Group and subsidiary of Axis Bank
• 83 Lakh active clients
• More than 3000 branches across 32 cities in India
• In-class advisory services present across 32 cities
• More than 500 stocks enabled for e-margin

Why Axis Securities is safer than other brokers?

1. A Vision of Management

   With more than 14 years of experience, Axis Securities is a public unlisted company. The authorized capital of Axis Securities stands at Rs 150 Cr and paid-up capital at Rs 144 cr. It has a strong and experienced management team. Mr. Parley Mandol is the current chairman of the company who has management experience of more than 30 years. The company aims to provide a wide spectrum of Axis bank's offerings and investment solutions to the customers.

2. No Promoter Pledge

   The promoter of Axis Securities is Axis Bank Ltd which hasn't pledged the shares of the company as collateral to get loans from banks. The company whose promoters pledge the shares for loans is viewed as risky because it indicates low finance.

3. Strong Parent Company

   Axis Direct is a part of Axis Group and subsidiary of Axis Bank Ltd, one of the leading private sector banks in India. Being a strong parent company helps the company to make firm finance decisions and deal with debt related issues. Axis Bank is also a listed company in the stock market which enables the bank to reveal the financial data with the public.

4. Offline Network

   Axis Direct has a branch network at 3000+ locations across 32 cities. It also offers advisory services through the bank network. Many customers find it quite easy to visit the nearby Axis Direct branch and get the required solutions. It increases the trust of the customers for existing in-person connectivity.

5. Growth-Oriented Company

   Axis Securities is a growth-oriented company having a proven historical track record of performance and sound management. The increasing revenue of the company makes it reliable to keep performing for the long-term in the financial industry.

6. Low Complaints to Active Clients Ratio

   Axis Securities' ratio of complaints to active clients is least as compared to other brokers on the exchange.

7. Lakhs of Happy Customers

   As of July 2020, Axis Securities has more than 2.83 lakh active customers and the number is continuously increasing.

Axis Securities Risks

1. Securities in Pooled Account

   Axis Securities offers a pool account for the investors where the shares are kept with the broker before going to the Demat account. The broker may get loans against those securities in the pooled account without prior permission of the clients.

2. Margin Funding

   The company provides margin funding facilities for the customers to increase their buying power against securities in the Demat account. The broker charges interest on margin funding. In a default case, the broker may sell out the securities to maintain the minimum margin balance.

3. Traditional brokerage Plan

   Axis Securities offers a variable brokerage plan where it charges as per the trade volume. There are no fixed brokerage and discount brokerage plans for the investors.

Axis Securities Memberships

Axis Securities is a registered member of SEBI, an authorized regulator of stockbrokers in India. It is a corporate member of BSE, NSE, MCX, and NCDEX. The broker is registered with both the central depositories, NSDL and CDSL, to offer depository services.

Axis Securities's various membership details are as follows:

• SEBI Registration Number: INZ000161633
• Axis Securities Member ID: 3163
• Axis Securities Member ID: 14816
• CDSL: IN-DP-CDSL-693-2013
• NSDL: IN304295

Conclusion

Axis Securities is a safe stock broker in India and works under the reputed Axis Group. It works under Axis Direct brand name and has a strong offline network to connect with the customers in-person. The broker also has a strong promoter, a good number of active clients, and Low Complaints to active client ratio.

Must Read:

• 10 Steps to safeguard trading and Demat account

AxisDirect Competitors Review

Information on this page was last updated on Thursday, November 23, 2023