FREE Equity Delivery and MF
Flat ₹20/trade Intra-day/F&O
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197,727 Clients
Zerodha (Flat Rs 20 Per Trade)
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Incorporated in 2010, Choice Equity Broking Pvt. Ltd (commonly known as Choice Broking) is a Mumbai-based full-service stockbroking firm. Choice broking is a subsidiary of a publicly listed financial services firm named 'Choice International Limited' that was formed in 1993.
Choice Broking offers online trading and premium financial services for an entire range of financial products like Equity, Derivatives, Currency, Commodities, Mutual Funds, wealth management, Portfolio management, Insurance, and Loan against share. The company has a depository membership with CDSL and NSDL and is a member of NSE, BSE, MCX, NCDEX, and ICEX. The brokerage charges of Choice Broking are claimed to be one of the lowest in India when compared to other full-service brokers in the industry.
The company also offers Margin Trading services to its customers that allow the clients to purchase shares by funding smaller portion with its funds and use broker funds for the remaining amount. Under MTF services, you can avail up to 4 times of leverage funding and carry forward your delivery trades beyond T+7 days.
Choice Broking also offers NRI trading and investment services. The company has 50+ offices, 500+ employees, 1100+ franchises spread across the country.
The company has recently introduced its brand of mobile and web-based trading applications for stock markets and mutual fund investments. In 2017, the company launched the Mutual Funds web and app called Investica, and in 2018 it launched a stock market mobile trading web and app called Jiffy. The company offers After Market Orders (AMO), Pre-market orders (PMO) along with market order, limit order, stop-loss order, stop loss market order to its customers.
Choice broking has a refer and earn program for its clients that provides them an opportunity to gain a lifetime income by way of sharing a certain percentage of brokerage received from the referrals.
Choice Broking offers to open a free online Trading and Demat account with no AMC charges for the first year.
*Choice Broking Demat AMC Plans
The company charges a percentage-basis brokerage for Intraday, Delivery, and Futures, and for the Options, the brokerage is calculated based on a flat fee.
Segment | Brokerage Charges |
---|---|
Equity Delivery | 0.20% |
Equity Intra-day | 0.02% |
Equity Futures | 0.02% |
Equity Options | Rs 25 per lot |
Currency Futures | 0.02% |
Currency Options | Rs 20 per lot |
Commodity Futures | 0.02% |
Commodity Options | Rs 50 per lot |
Visit Choice Broking Brokerage Charges Review for more detail.
Zerodha (Flat Rs 20 Per Trade)
Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Choice broking offers online as well as offline modes of account opening to its customers. The Demat account can be opened online by visiting the company homepage and clicking on 'Open free account' option on the topmost right-hand corner and submitting the required details and documents. The trading account can be opened online through Jiffy using the app or via the website.
To open an account offline, you can download the account opening form from the downloads option available in the footer of the company website or you can walk-in at any of Choice Broking Branch offices to get your account opened.
Choice Broking offers two proprietory trading and investment platforms, Jiffy and Investica , to its clients for seamless transactions in stock markets and mutual funds investments respectively.
Jiffy is an online trading platform aimed to make trading easy, simple, and fast. It is offered to Choice Broking customers free of cost for trading in Equity, Derivatives, Currency, and Commodity. You can also apply in IPO through Jiffy. Jiffy trading platform is available on Android, iOS, and web. Jiffy is built using cutting-edge technology and has a host of features like real time market data, insightful research reports, clean and simple user interface, price alerts, secure trading, etc.
Investica is an online platform for mutual fund investment and tracking. Investica allows customers to open their accounts in less than 5 minutes with a 100% paperless sign-up process. Investica is available on tablet, web, and smartphone supporting Android and iOS. Investica aims to make your mutual fund investments easy, simple, and hassle-free with its features like mutual fund tracker for yourself and your family, fund comparison, various goal-based baskets to suit risk profiles of each customer types, etc.
Visit Choice Broking Trading Software Review for more detail.
Zerodha (Flat Rs 20 Per Trade)
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
The following are the advantages of Choice Broking. You must read Choice Broking advantages and disadvantages before opening an account with Choice Broking. Choice Broking pros and cons help you find if it suits your investment needs.
The following are the pros (advantages) of Choice Broking.
The following are the cons of Choice Broking. Check the list of Choice Broking drawbacks.
Choice Broking margin for intraday trading is up to 20% of trade value (max 5x leverage) based on the stock. Choice Broking F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for Choice Broking F&O carry forward positions and equity delivery trades.
Segment | Margin | Leverage |
---|---|---|
Equity Delivery | 100% of trade value for T+5 days | 1x |
Equity Intraday | Up to 20% of trade value | 5x |
F&O (Equity, Currency and Commodities) | 100% of NRML margin (Span + Exposure + Delivery margin) | 1x |
Overall Rating | 2.9/5 |
Fees | 3.8/5 |
Brokerage | 2.9/5 |
Usability | 3.3/5 |
Customer Service | 3.0/5 |
Research Capabilities | 3.2/5 |
Based on 17 Votes by Choice Broking Customers
Do you trade with Choice Broking? Rate Choice Broking
The number of Choice Broking customer complaint received by the exchanges. The Choice Broking consumer complaint report helps understanding the Choice Equity Broking Private Limited quality and relibility of service.
Exchange | Financial Year | Number of Clients* | Complaints** | % |
---|---|---|---|---|
NSE | 2024-25 | 197,727 | 18 | 0.01% |
NSE | 2023-24 | 197,727 | 144 | 0.07% |
BSE | 2023-24 | 54,807 | 27 | 0.05% |
NSE | 2022-23 | 211,464 | 116 | 0.05% |
BSE | 2022-23 | 43,070 | 3 | 0.01% |
NSE | 2021-22 | 253,785 | 57 | 0.02% |
BSE | 2021-22 | 20,738 | 9 | 0.04% |
NSE | 2020-21 | 67,804 | 36 | 0.05% |
NSE | 2019-20 | 32,854 | 29 | 0.09% |
BSE | 2019-20 | 13,492 | 2 | 0.01% |
* The number of active customers reported by the broker.
** The total number of complaints received against the broker at the given exchange.
Visit Choice Broking Complaints at BSE, NSE and MCX for detail report.
Choice Broking offers free online account opening. To open a trading and Demat account online, you can sign up from the company website or mobile app.
Steps to open an account online
You would receive a mail from the company once the account is opened with the login credentials.
Read Choice Broking account opening for more details
Choice Broking is part of a renowned Choice group and a subsidiary of leading financial firm Choice International limited. Choice Broking is SEBI registered and a member of NSE, BSE, MCX, and NCDEX providing trading and advisory services to its customers. It has a depository participant with CDSL and NSDL.
The company offers a wide range of research reports with free research, trading tips, and recommendations. It also provides safe and secured trading platforms and mobile apps Jiffy and Investica for stock trading and mutual funds investments.
Overall, Choice Broking is a good broker with no proprietary trading business and a low client to complaint ratio.
Read How safe is Choice Broking for more details.
Choice Broking is a Mumbai based full-service broker providing a wide range of services viz. Equity trading, Derivatives trading, Commodity trading, Currency trading, Mutual Fund investments, Margin Trading Facility, Loan against shares, Portfolio management services, Wealth Management, and Insurance. The company provides its services either online or offline through its branches spread across the country. Choice Broking also offers free research tips and recommendations with a wide range of research-based reports.
To avail of the various services offered by the company, you need to open a trading and Demat account with the company. Choice Broking provides a free account opening with a standard brokerage plan.
With a trading and Demat account, you also need to have a savings account with any bank in India and a separate account for mutual fund investments. The Demat account gets linked to your trading and Mutual fund account.
Once all the accounts are opened, you can trade with Choice Broking through any of the below trading platforms:
Choice Broking has a percentage-based brokerage model for Equity and futures trades and per lot-based model for Options trades. You are required to pay brokerage, Demat charges for sell transaction, other regulatory charges viz. STT, GST, exchange transaction charges, Stamp duty for every transaction done with Choice Broking.
Choice Broking is a stockbroking firm providing trading and advisory services to its clients. Choice Broking is a part of the renowned Choice group and a subsidiary of a publicly listed company, Choice International Limited.
Choice Broking is a full-service broker providing a wide range of services viz. trading in Equity, Derivatives, Commodity, and Currency, Mutual fund investment, Portfolio Management, and Wealth management services, Insurance, Margin Trading Facility and Loan against shares.
You could transfer the funds to Choice Broking using various modes of online transfer viz. UPI, net banking via IMPS/RTGS/NEFT, or by issuing a cheque.
The amount transferred online is generally available the same day within 30 minutes in the Choice Broking trading account for investing. Choice Broking does not apply any charges for the online fund transfer except for the UPI gateway or bank charges that may apply. In case of cheque payments, if the cheque bounces, Choice Broking would charge up to Rs 350+ GST.
It is important to note that Choice Broking accepts the funds only from the bank accounts registered with them. The company does not accept funds through any third-party digital wallet.
Steps to add funds to Choice Broking account using Jiffy :
The Choice Broking account cannot be closed online. You need to submit the physical account closure form to initiate the closure process.
Steps to close the Choice Broking account
Before initiating the closure of the account, ensure to
Zerodha (Flat Rs 20 Per Trade)
Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Are you a Zerodha Customer?
FREE Intraday Trading (Eq, F&O)
Flat ₹20 Per Trade in F&O
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14 Jun 2024 ko demat acount khola..usse pahle company walo ne 1 week accha level diya ..vo Maine work out kiya or muje accha laga to account khulwaya..per jaise account khola vaise hi dusre din trading kiya..or 1st trading mai 2500 loss..
18 jun 2024 ...Total 14 din Mai only 4 trading or loss 10000...4 trading me ek bhi profit nahi..brokrej to pahle hi kat lete hai..choice company ke employee nai nai femail ko rakh dete hai or apna paisa gool karte hai..so pls koi bhi is company me join na kare...
Ratings:
Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor