FREE Equity Delivery and MF
Flat ₹20/trade Intra-day/F&O
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11.05% 91,940 Clients
Zerodha (Flat Rs 20 Per Trade)
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Incorporated in 1994, Aditya Birla Money Ltd (ABML) is a subsidiary of Aditya Birla Capital Limited and is headquartered in Chennai. The company was formerly known as Apollo Sindhoori Capital Investments. It is engaged in stock broking business and is a member of BSE and NSE. It also holds Portfolio Management Services (PMS) license from SEBI and is a Depository Participant with National Securities Depository Limited ('NSDL') and the Central Depository Services (India) Limited ('CDSL'). The company offers commodity trading services through its wholly-owned subsidiary Aditya Birla Commodities Broking Limited. It also holds SEBI license as a Research Analyst and an Investment Adviser.
ABML offers a wide range of services including securities broking, portfolio management services, depository and e-insurance repository services. It is also engaged in the distribution of other financial products.
Aditya Birla Money Ltd has built a pan India distribution network of over 41 branches and 807 franchisee offices spread across the states of Andhra Pradesh, Chandigarh, Rajasthan, Chhattisgarh, Madhya Pradesh, UP, West Bengal, Punjab, Maharashtra, Kerala, Karnataka, Delhi, Gujarat and Tamil Nadu and. The company serves its customer base of around 345,000 traders through online and offline modes. The company has 16,000 employees, over 2,00,000 agents / channel partners.
Zerodha (Flat Rs 20 Per Trade)
Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Aditya Birla Money offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. You can open a trading-and-demat account with the company in 3 convenient ways:
Instant paperless trading and demat account opening facility are available if you are eKYC compliant and your Aadhar number is linked to your existing mobile phone number. This is a paperless account opening process. All you need is PAN Card, Aadhar Card, Scanned copy of Cancelled Cheque leaf, Income Proof (for Derivatives trading) e.g Bank Statement and a Passport size Photograph.
ABML has over 40 branch offices located across India. You can visit any of the branches near you to open an account with the company.
You can also request for account opening to the customer service. Call and send an email to the customer care and the executives will contact you to complete the account opening formalities.
Aditya Birla Money offers web-based as well as a mobile platform to their clients. It also offers good trading tools for research and analysis of stocks.
Express Trade is a fast, unique and feature-rich online desktop trading software for active traders. It is packed with many essential features like access to multiple exchanges and trade in multiple segments, Live price quotes, Advanced Charting, Open interest bar and Real-Time Portfolio Tracker.
Mobile Invest is a premium trading application for mobile users which allows a trader to execute trades on the move as well as access stock market news, currencies, commodities, quotes of NSE & BSE and many more updates instantly. The app is voice-enabled and customers can place buy/sell orders with a single swipe.
It a comprehensive analytical solution that offers traders with real-time insights from the financial markets. It provides fundamental data for various asset classes and detailed analytics at the portfolio, brokerage and user framework level. Some of the major features of the platform are Option strategy trading tool, Consensus-Based Research (CBR), In-depth Stock Information and portfolio performance tracking facility from anywhere, anytime.
It is an integrated real-time Portfolio Tracker that allows traders to track and trade from a single interface. Other features of the tool include the facility to place orders, compare investments, access to reports on Sector-wise gain/loss, Profit & Loss, Capital Gains and Dividends. Customers can also monitor and compare the current NAV of different mutual funds.
It is an online trade analytics tool that conducts an in-depth analysis of your trading patterns using scientific parameters. It benchmarks your trade parameters against the best practices to help you make better trading decisions. The tool provides data on profit/loss trades, average profit per trade, the average loss per trade and insights into trade margin utilisation.
In addition to good trading platforms and tools, ABM also offers a free Call-and-Trade facility wherein customers can call and place an order request over the phone. The Call-and-Trade facility is available between 9 am to 11:30 pm.
Visit Aditya Birla Money Trading Software Review for more detail.
Zerodha (Flat Rs 20 Per Trade)
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
The following are the advantages of Aditya Birla Money. You must read Aditya Birla Money advantages and disadvantages before opening an account with Aditya Birla Money. Aditya Birla Money pros and cons help you find if it suits your investment needs.
The following are the cons of Aditya Birla Money. Check the list of Aditya Birla Money drawbacks.
Aditya Birla Money margin for intraday trading is up to 20% of trade value (max 5x leverage) based on the stock. Aditya Birla Money F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for Aditya Birla Money F&O carry forward positions and equity delivery trades.
Segment | Margin | Leverage |
---|---|---|
Equity Delivery | 100% of trade value for T+5 days | 1x |
Equity Intraday | Up to 20% of trade value | 5x |
F&O (Equity, Currency and Commodities) | 100% of NRML margin (Span + Exposure + Delivery margin) | 1x |
Overall Rating | 3.0/5 |
Fees | 3.2/5 |
Brokerage | 3.2/5 |
Usability | 3.3/5 |
Customer Service | 2.9/5 |
Research Capabilities | 3.7/5 |
Based on 30 Votes by Aditya Birla Money Customers
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The number of Aditya Birla Money customer complaint received by the exchanges. The Aditya Birla Money consumer complaint report helps understanding the Aditya Birla Money Ltd quality and relibility of service.
Exchange | Financial Year | Number of Clients* | Complaints** | % |
---|---|---|---|---|
NSE | 2024-25 | 91,940 | 6 | 0.01% |
NSE | 2023-24 | 82,790 | 47 | 0.06% |
BSE | 2023-24 | 33,385 | 9 | 0.03% |
NSE | 2022-23 | 65,993 | 39 | 0.06% |
BSE | 2022-23 | 30,771 | 4 | 0.01% |
NSE | 2021-22 | 68,292 | 58 | 0.08% |
BSE | 2021-22 | 16,712 | 4 | 0.02% |
NSE | 2020-21 | 55,562 | 75 | 0.13% |
BSE | 2020-21 | 16,293 | 2 | 0.01% |
NSE | 2019-20 | 43,387 | 32 | 0.07% |
* The number of active customers reported by the broker.
** The total number of complaints received against the broker at the given exchange.
Visit Aditya Birla Money Complaints at BSE, NSE and MCX for detail report.
Zerodha (Flat Rs 20 Per Trade)
Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Are you a Zerodha Customer?
Rs 0 Account Opening Fee
Free Eq Delivery & MF
Flat ₹20 Per Trade in F&O
FREE Intraday Trading (Eq, F&O)
Flat ₹20 Per Trade in F&O
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In remittances to your account they sit on it for upto 2 days before your account gets credited. No response when you call or mail - you are in the dark zone with them.
Extremely poor customer service coupled with high brokerage make ABM as company to be avoided from my personal experience.