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the brokerage is higher than others( 5 paisa and 50 paisa)(Aditya birla Money 3 paisa and 30 paisa).The exposer is also very less(HDFC gives 30 % exposer where as Aditya Birla Money gives 9 times (Ex:If you have Rs.10000.00 in your account you can trade with Rs.100000.00 in Aditya Birla Money.Aditya Birla money gives you T+9 days that means you can hold a share for 10 days but in HDFC only T1.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Below Average
Customer Service - Average
Overall Experience - Below Average

hey santosh...i checked out and in Aditya Birla money an amount of Rs. 5000 is mandate margin requirement to begiven at the time of a/c opening.

As per my info…Aditya Birla money has a brokerage range of 0.3% to 0.5% , also they have some min brokerage of Rs.25-50 for order below Rs.100. Every time we trade need to transfer funds from s/b a/c to trading wch may take a day or 2 as it just being a broker needs another bank a/c to be linked to trading.

I agree HDFC Sec, has a structure of 0.5% on delivery , competitive with all leading brokers , also gives a seamless & hassle free trading demat and bank a/c for transactions