December 29, 2017 - January 2, 2018

Brand Concepts IPO Subscription Details

Brand Concepts IPO Subscription Status Live

Brand Concepts IPO subscribed 11.78 times. The public issue subscribed 11.37 times in the retail category, 12.19 times in Other category by January 2, 2018.

Investor Category	Subscription (times)	Shares Offered	Shares Bid for	Total Amount (Rs Cr.)*
Others	12.19	1,329,000	1,62,03,000	72.91
Retail Investors	11.37	1,329,000	1,51,05,000	67.97
Total	11.78	2,658,000	3,13,08,000	140.89

Disclaimer: *The total amount is calculated based on the final issue price or the price in the upper price range.

* Market Maker portion of 147,000 equity shares not included.

Brand Concepts IPO (Day-wise) Subscription Details (times)

Date	Other	Retail	Total
Day 1 December 29, 2017
Day 2 January 1, 2018
Day 3 January 2, 2018	12.19	11.37	11.78

Brand Concepts IPO Shares Offered

Brand Concepts IPO is a public issue of 2,805,000 equity shares. The issue offers 1,329,000 shares to retail investors, 1,329,000 shares to other investors. The other investors include applicants other than retail i.e. HNI, corporates, institutions, (NII and QIB).

Category	Shares Offered	Amount (Rs Cr)	Size (%)
Market Maker	147,000	0.66	5.24%
Other	1,329,000	5.98	47.38%
Retail	1,329,000	5.98	47.38%
Total	2,805,000	12.62	100%

IPO Investor Categories

Qualified Institutional Buyers (QIB)
Financial Institutions, Banks, FIIs, and Mutual Funds registered with SEBI are called QIBs. In most cases, QIBs represent small investors who invest through mutual funds, ULIP schemes of insurance companies, and pension schemes.
Non-Institutional Investors(NII)
Retail Individual Investors (HNI), NRIs, Companies, Trusts, etc who bid for shares worth more than Rs 2 lakhs are known as Non-institutional bidders (NII). Unlike QIB bidders, they do not need SEBI registration.
NII category has two subcategories:
1. sNII (bids below Rs 10L)
  The Small NII category is for NII investors who bid for shares between Rs 2 lakhs to Rs 10 lakhs. The 1/3 of NII category shares are reserved for the Small NII sub-category. This subcategory is also known as Small HNI (sHNI).
2. bNII (bids above Rs 10L)
  The Big NII category is for NII investors who bid for shares worth more than Rs 10 Lakhs. The 2/3 of NII category shares are reserved for the Big NII subcategory. This subcategory is also known as Big HNI (bHNI).
Retail Individual Investors(RII)
The retail individual investor or NRIs who apply up to Rs 2 lakhs in an IPO are considered as RII reserved category.
Employee (EMP)
A category of eligible employees who have a reserved quota in the IPO.
Others
A category of eligible shareholders or other investors who have a reserved quota in the IPO.

What is the difference between RII, NII, QIB and Anchor Investor?

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Brand Concepts IPO Subscription FAQs

The Brand Concepts IPO is subscribed 11.78 by January 2, 2018.