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Utssav Cz NSE SME IPO review (Avoid)

Review By Dilip Davda on July 27, 2024

•    The company is operating in a highly competitive and fragmented segment of gold jewelleries.
•    The sudden boost in its bottom lines from FY23 onwards raises eyebrows and concern over its sustainability.
•    Based on FY24 annualized super earnings, the issue appears fully priced discounting all near term positives. 
•    While recent SME IPOs are going public with March 24 numbers, while this company is going public with January 31, 2024 numbers.
•    The company did a placement at Rs. 82.50 per share in April 2024.
•    Now, it is asking Rs. 110 at the upper cap from public.
•    There is no harm in skipping this "High Risk/Low Return" pricey issue. 

ABOUT COMPANY:
Utssav Cz Gold Jewels Ltd. (UCGJL) is in the business of designing, manufacturing, wholesaling and exporting of 18Karat 20Karat and 22Karat CZ Gold jewellery. The Company specializes in light weight production of cubic zirconia (CZ) gold and rose gold casting jewellery. It manufactures and offers wide collection of products such as Rings, Earrings, Pendants, Bracelets Necklaces, Watches and Broaches etc. 

Its forte lies in crafting exquisite CZ CZ) is a synthetic gemstone known for its similarity to diamonds. Composed of zirconium dioxide, CZ is renowned for its clarity and can be crafted into various shapes and sizes, such as round, emerald, and pear cuts. These stones are popularly known as 'American Diamonds'. While it is much more affordable than diamonds, it still offers impressive durability and a sparkling appearance, making it a popular choice for jewellery. 

The Company specializes in Gold jewellery studded with CZ stones, combining the elegance of gold with the dazzling beauty of cubic zirconia. It customizes designs to accommodate diverse regional preferences, ensuring that the company meets the unique needs of clientele in every market it serve. The company's key strengths lie in its focus on design and innovation, deep understanding of consumer preferences and market dynamics, and the quality of products. It caters to a wide range of customers by offering high-end, medium-range and affordable CZ gold jewellery, all hallmarked by the Bureau of Indian Standards (BIS).

With a team of 15 CAD designers on its payroll, the company develops approximately 400 designs per month on a regular basis to stay ahead of market trends and customer demands. As of date, it has an installed manufacturing capacity of 1,500 kg per annum. The company has long standing relationships with jewellery retailers such as D.P. Abhushan Limited, Kalamandir Jewellers Limited, and numerous other esteemed clients. Its customers are spread across seventeen (17) states and two (2) union territories in India and two (2) countries abroad. As of March 31, 2024, it had 69 employees on its payroll.

ISSUE DETAILS/CAPITAL HISTORY:
The company is coming out with its maiden book building route IPO of 6318000 equity shares of Rs. 10 each to mobilize Rs. 69.50 cr. at the upper cap. It has announced a price band of Rs. 104 - Rs. 110 per share. The issue opens for subscription on July 31, 2024, and will close on August 02, 2024. The minimum application to be made is for 1200 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on NSE SME Emerge. The issue constitutes 26.53% of the post-IPO paid-up capital of the company. From the net proceeds of the IPO, it will utilize Rs. 60.50 cr. for working capital, and the rest for general corporate purposes. 

The issue is solely lead managed by Choice Capital Advisors Pvt. Ltd., and Bigshare Services Pvt. Ltd. is the registrar to the issue. Choice Group's Choice Equity Broking Pvt. Ltd. is the market maker for the company. 

Having issued initial equity shares at par value, the company issued further equity shares at a price of Rs. 82.50 in April 2024. The company also issued bonus shares in the ratio of 3 for 1 in March 2024.The average cost of acquisition of shares by the promoters is Rs. 2.50, and Rs.2.91 per share. The company did a private placement of 700000 shares in the month of April 2024 at Rs. 82.50 per share. But from public it is asking for Rs. 110 per share at the upper cap.

Post-IPO, company's current paid-up equity capital of Rs. 17.50 cr. will stand enhanced to Rs. 23.82 cr. Based on the upper IPO price band, the company is looking for a market cap of Rs. 262.00 cr.  

FINANCIAL PERFORMANCE:
On the financial performance front, for the last three fiscals, the company has posted a total income/net profit of Rs. 120.31 cr. / Rs. 1.62 cr. (FY21), Rs. 123.43 cr. / Rs. 3.34 cr. (FY22), Rs. 239.72 cr. / Rs. 7.15 cr. (FY23). For 11M of FY24 ended on January 31, 2024, it earned a net profit of Rs. 10.74 cr. on a total income of Rs. 277.33 cr. 

It is surprising to note that this company is going public with a set of financial results up to January 31, 2024, while most of the other SME IPOs that are around has financial data for full FY24. 

For the last three fiscals, it has reported an average EPS of Rs. 2.95, and an average RoNW of 29.84%. The issue is priced at a P/BV of 8.26 based on its NAV of Rs. 13.32 as of March 31, 2023, and at a P/BV of 2.77 based on its post-IPO NAV of Rs. 39.74 per share (at the upper cap). It is shocking that though the company is going public with a set of FY24 financial results ending with January 31, 2024, it has missed NAV data as of the said date in the offer document.

If we attribute FY24 super annualized earnings to its post-IPO fully diluted paid-up capital, then the asking price is at a P/E of 20.33, and on the basis of FY23 earnings, the P/E stands at 36.67. 

For the reported periods, the company has posted PAT margins of 1.35% (FY21), 2.71% (FY22), 3.00% (FY23), 3.89% (10M-FY24), and RoCE margins of 9.93%, 13.34%, 21.72%, 20.43% respectively for the referred periods. 

DIVIDEND POLICY:
The company has not declared any dividends for the reported periods of the offer document. It will adopt a prudent dividend policy based on its financial performance and future prospects. 

COMPARISON WITH LISTED PEERS:
As per the offer document, the company has shown Ashapuri Gold, Sky Gold, Swarnasarita Jewels, and Uday Jewellery, as their listed peers. They are trading at a P/E of 26.7, 75.2, 12.9 and 33.4 (as of July 26, 2024). However, they are not comparable on an apple-to-apple basis.

MERCHANT BANKER'S TRACK RECORD:
This is the 5th mandate from Choice Capital in the last two fiscals (including the ongoing one), out of the last 2 listings, all listed with premiums ranging from 31.77% to 66.67% on the date of listing. 


Conclusion / Investment Strategy

The company is engaged in the business of designing, manufacturing, wholesaling and exporting of 18Karat 20Karat and 22Karat CZ Gold jewellery. This segment is highly competitive and fragmented. Though the company has given financial data till January 31`, 2024, its basis of offer price data is based on March 31, 2023 data. This is indicating many lapses on the part of LM/Company in maintaining transparency. Why one should subscribe such IPO, which is missing the latest info. The company issued private placement in the month of April 2024 at a price of Rs. 82.50 per share, but the IPO has the price band of Rs. 104 - Rs. 110. There is no harm in skipping such High Risk/Low Return” bet.

Reviewer recommends Avoid to the issue.

Review By Dilip Davda on July 27, 2024

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.


About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: dilip_davda@rediffmail.com ).

Utssav Cz Gold Jewels IPO FAQs

  1. 1. Why Utssav Cz Gold Jewels IPO?

    The initial public offer (IPO) of Utssav Cz Gold Jewels Limited offers an early investment opportunity in Utssav Cz Gold Jewels Limited. A stock market investor can buy Utssav Cz Gold Jewels IPO shares by applying in IPO before Utssav Cz Gold Jewels Limited shares get listed at the stock exchanges. An investor could invest in Utssav Cz Gold Jewels IPO for short term listing gain or a long term.

  2. 2. How is Utssav Cz Gold Jewels IPO?

    Read the Utssav Cz Gold Jewels IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Utssav Cz Gold Jewels IPO what should investors do?

    Utssav Cz Gold Jewels IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Utssav Cz Gold Jewels IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Utssav Cz Gold Jewels IPO good?

    Our recommendation for Utssav Cz Gold Jewels IPO is to avoid.

  5. 5. Is Utssav Cz Gold Jewels IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to avoid the Utssav Cz Gold Jewels IPO.

  6. 6. When will Utssav Cz Gold Jewels IPO allotment status?

    The Utssav Cz Gold Jewels IPO allotment status will be available on or around August 5, 2024. The allotted shares will be credited in demat account by August 6, 2024. Visit Utssav Cz Gold Jewels IPO allotment status to check.

  7. 7. When will Utssav Cz Gold Jewels IPO list?

    The Utssav Cz Gold Jewels IPO will list on Wednesday, August 7, 2024, at NSE SME.

1 Comments

1. Surbhi Ramchandra Chavan     Link|July 29, 2024 4:50:47 PM
The Utssav CZ Gold Jewels IPO is set to open from July 31 to August 2, 2024, with a price band of ₹104 to ₹110 per share, aiming to raise ₹69.50 crores. The company specializes in lightweight cubic zirconia gold jewelry, offering a diverse range of products, including rings, earrings, and necklaces.
With a strong manufacturing capacity and a commitment to innovative designs, Utssav has shown impressive financial growth, with total income rising significantly in recent years. The IPO presents a promising opportunity for investors looking to enter the gold jewelry market, particularly given the company's expanding customer base across India and abroad also.