September 16, 2014 - September 18, 2014

Shemaroo IPO Basis of Allotment

SHEMAROO ENTERTAINMENT LIMITED

Our Company wag originally incorporated as a private limited company under the Companies Act, 1956, on December, 2005, with the name Sherneroo Holdings Private Limited-Subsequently, pursuant to a Scheme of Arrangement approved by the Hon'ble High Court of Bombay vide it's order dated March 7, 2008 and by the special resolution of our shareholders dated May 28, 2008 the name of our Company was changed to Shamaroo Entertainment Private Limited and a fresh certificate of� incorporation was granted to our Company on June 3,2008. by the RoC. Thereafter, pursuiant to a special resolution of our shareholders dated March 26, 2011, our Company was converted to a public limited company and a fresh certificate of incorporation consequent to the change of status was granted on April 1, 2011, by the RoC. For further details in connectiion with changes in the name and registered office of our Company, see the section titled "History and Cenain Corporate Matters" on page 134 of the Prospectus.

Registered and Corporate Office: Shemaroo House, Plot No. 18, Marol Co-operative Industrial Estate, Off Andheri Kurla Road,� Andheri East. Mumbai - 400059. Telephone: +91 224031 ; Facsimile: +91 22 28519770; Contact Person and Compliance Officer: Mr. Ankit Singh, Company Secretary; Telephone. +91 22 40319911; Facsimile: +91 22 40319794; E-mail: complianceofficer@shemaroo.com Website: www.shernarooent.con � Corporate Identity Number: U67190MH2005PLC158288

PUBLIC ISSUE OF 7,333,335# EQUITY SHARES OF FACE VALUE OF RS. 10EACH ("EQUITY SHARES") OF SHEMAROO ENTERTAINMENT LIMITED ("OUR COMPANY" OR THE "ISSUER") FOR CASH AT A PTICE OF RS.170* PER EQUITY SHARE INCLUDING A SHARE PHEMIUM OF RS 160 PER EQUITY SHARE, AGGREGATING TO RS. 12,000 LAKHS. ("ISSUE"). A DISCOUNT OF 10% TO THE ISSUE PRICE, I.E. RS.17 PER EOUITY SHARE HAS BEEN OFFERED TO RETAIL INDIVIDUAL BIDDERS (THE "RETAIL DISCOUNT"). THE ISSUE SHALL CONSTITUTE 26.98% OF FULLY DILUTED POST-ISSUE PAID UP CAPITAL OF OUR COMPANY.

# It includes 3 Equity Shares which have been allotted to successful applicants in 3 categories i.e 1 Share each underQIB, NIB and RIB categories respectively for� the purpose of rouiding off.

The Equity Shares are proposed to be listed on the BSE Limited ("BSE") and the National Stock Exchange of India Limited ("N5E') and the trading will commence on or about October 1, 2014.

PROMOTERS OF OUR COMPANY: MR. RAMAN MAROO AND MR. ATUL MARU

THE ISSUE PRICE IS RS 170* PER EQUITY SHARE AND IS 17.0 TIMES
OF THE FACE VALUE OF THE EQUITY SHARES.
ANCHOR INVESTOR ISSUE PRICE: RS 170 PER EQUITY SHARE

BID/ISSUE: OPENED ON TUESDAY, SEPTEMBER 16. 2014 CLOSED ON THURSDAY. SEPTEMBER 18, 2014
ANCHOR INVESTOR BIDDING DATE: MONDAY, SEPTEMRER 15, 2014

*Retail Discount of rs. 17 per Equity Shares has been offered to Retail Individual Bidders.

The Issue is being made through the Book Building Process in accordance with Rule 19{2)(b)(i) of the Secures Contracts Regulation Rules, 1957, as amended, ("SCRR") read with the regulations 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended. ("SEBI Regulations"), wherein 50% of the Issue was made available for allocation on proportionate basis to Qualified Institutional Buyers ("QIB"). Our Company, in consultation with the Book Running Lead Managers, allocated 60% of the QIB Portion to Anchor investors at the Anchor Investor Allocation Price, on a discretionary basis ("Anchor investor Portion"), out of which at least one third was made available for allocation to domestic Mutual Funds only. Anchor Investor Portion was fully subscribed. Such number of Equity Shares representing 5% of the Net QlB Portion was made available for allocation on a proportionate basis io Mutual Funds only, The remainder of the Net QIB Portion was made available for allocation on a proportionate basis to QIBs, subject to valid Bids being received from them at or above the Issue Price. Further, not less than 15% of the Issue was allotted on a proportionate-basis to Non institutional Bidders and not less than 35% of the Issue was allotted to Retail Individual Bidders, in accordance with SEBI Regulations, subject to valid bids being received from them at or above the Issue Price. Specific attention is invited to the section titled "Issue Procedure" beginning on page 344 of the- Prospectus.

The Issue received 182,551 applications for 43,741,255 Equity Shares (net of multiple bids. Duplicate bids, Cheque returns, Bid not banked and prior to technical rejections) resulting in 5.96 times subscription. The� details of application received in the issue from retail individual bidders, Non institutional Bidders, QIB (excluding Anchor Investors) Anchor Investors are as under (before technical rejections):

Sr. No.	Category	No. Of Applications	No. Of Equity Shares	No. Of Times Subscription
1	Retail individual Bidders	182,477	23,150,685	8.43
2	Non Institutional Bidders	54	9,662,545	9.13
3	Quailed Institutional Buyers (excluding Anchor Investors)	11	8,810,420	6.24
4	Anchor Investors	9	2,117,605	1.00
	Total	182,551	43,741,255	5.96

Final Demand
The final demand at different bid prices as per the BSE Limited ("BSE") and the National Stock Exchange of India Lirnilad ("NSE") is as under.

Bid Price	No. of Equity Shares	% to total	Cumulative Total	Cumulative % of Total
155	4.348,345	8.63	4,348,345	8.63
156	15,045	0.03	4,363,390	8.66
157	5,695	0.01	4,369,085	8.67
159	4,250	0.01	4,373,335	8.68
159	1,190	0.00	4,374,525	8.68
160	4,123,945	8.19	8,498,470	16.87
161	3,655	0.01	8,502,125	16.88
162	6,460	0.01	8,508,585	16.89
163	5,100	0.01	8,513,685	16.90
164	3,230	0.01	8,516,915	16.90
165	68,085	0.14	8,585,000	17.04
166	1,615	0.00	8,586,615	17.04
167	2,125	0.00	8,588,740	17.05
169	5,865	0.00	8,594,605	17.06
169	2,040	0.00	8,596,645	17.06
170	19,984,775	39.67	28,581,420	56 73
Cut Off	21,801,055	43.27	50,382,475	100.00
TOTAL	50,382,475	100

The Basis of Allotment was finalized in consultation with the Designated Stock Exchange, being BSE on September 26, 2014.

A. Allotment To Retail Individual Bidders (After Technical Rejections)

The Basis of Allotment to the Retail Individual Bidders including ASBA Applications, who have bid at cut-off or at the Issue Price of rs 170 per Equity Share, was finalized In consultation with BSE. This category has been subscribed to the extent of 8.289 times after technical rejection. The total number of Equity Shares allotted in Retail Individual Bidders category is 27,45,099 Equity Shares to 32,295 successful applicants (including additional 1 Equity Shares Allotted for the purpose of rounding off. The category wise details of the basis of Allotment are as under.

Category	No. of Application Received	% of total	Total No. of Shares applied in each Category	% to total	No, of Equity Shares allotted per applicant	Ratio	Total No.of Equity Shares allotted
65	16,1571	89.59	13,733.535	60.36	85	200:1113	2,467,550
170	6,032	3.36	1,025,440	4.51	85	25:139	92,225
255	2,482	1.38	632,910	2.78	85	25:139	37,910
340	1,865	1.04	634,100	2.79	85	25:139	28,475
425	961	0.53	408,425	1.80	85	25:139	14,705
510	817	0.45	416.670	1.83	85	25:139	12,495
595	1,159	0.64	689,605	3.03	85	25:139	17,680
680	747	0 42	507,960	2 23	85	25:139	11,390
765	169	0 09	129,285	0.57	85	25:139	2,550
850	486	0.27	413,100	1.82	85	25:139	7,395
935	150	0.08	140,250	0.62	85	25:139	2,295
1,020	187	0.10	190,740	0.84	85	25:139	2,890
1,105	689	0.38	761,345	3.35	85	25:139	10,540
1,190	196	0.11	233,240	1.03	85	25:139	2,975
1,275	2,225	1.24	2,836,875	12.47	85	25:139	34,000
					1^	24:3265	24
Total	179,736	100	22,753,480	100			2.745,099

^1 Additional Shares allotted to 24 allottees from amongst 3,265 successful application from the categaries 170-1275 (i.e. excepting successful applicants for category 85 in the ratio 24:3265.

B. Allotment To Non Institutional Bidders (After Technical Rejections)

The Basis of Allotrnenl to the Non-institutional bidders, who have bid at the issue Price of Rs.170 per equity share was finalized in consultation with the BSE. This category has been subscribed to the extent of 9.107 limes. The total number of Equity Shares allotted in this category is 10,58,824 Equity Shares to 48 successful applicants (including additional 1 equity share allotted for the purpose of rounding off) The category wise details of the Basis of allotment are as under.

Category	No. of Applications Received	% of Total	Total No. of Shares applied in each Category	% to Total	No. of Equity Shares allotted per applicant	Ratio	Total No.of Equity Shares allotted
1,190	2	4.17	2,380	0.02	131	1:1	262
1,275	1	2.08	1,275	0.01	140	1;1	140
1,360	4	8.33	5,440	0.06	149	1:1	596
1,700	1	2.08	1,700	0 02	187	1:1	187
1,785	1	2.08	1,785	0.02	196	1.1	196
11,050	1	2.08	11,050	0.11	1,213	1:1	1,213
12,325	1	2.08	12,325	0.13	1,353	1:1	1,353
12,495	1	2.08	12,495	0.13	1,372	1:1	1,372
14,705	1	2.08	14,705	0.15	1,615	1:1	1,615
17,000	1	2.08	17,000	0.18	1,867	1:1	1,367
23,800	1	4.17	47,600	0.49	2,614	1:1	5,226
27,625	1	2.08	27,625	0.29	3,034	1:1	3,034
28,560	1	2.08	28,560	0.30	3,136	1:1	3,136
31,025	1	2.08	31,025	0.32	3,407	1:1	3,407
35,275	1	2.08	35,275	0.37	3,874	11	3,374
37,655	1	2.08	37,655	0. 39	4,135	1:1	4,135
41,140	1	2.08	41,140	0.43	4,518	1:1	4,518
55,250	1	2.08	55,250	0.57	6,067	1 :i	3,067
58,820	2	4.17	117,640	1.22	6,459	1:1	12,913
58,905	3	6.25	176,715	1.83	6,466	1:1	19,404
100,045	1	2.08	100,045	1.04	10,986	1:1	10,986
105,825	1	2.08	105,825	1.10	11,621	1:1	11,621
109,820	1	2.08	109,820	1.14	12,066	1:1	12,060
116,875	1	2.08	116,875	1.21	12,8341	1:1	12,834
117,640	1	4.17	235,280	2.44	12,918	1:1	25,836
176,460	2	2.08	176,640	1.83	19,377	1:1	19,377
176,800	1	2.08	176,800	1.83	19,415	1:1	19,415
200,005	1	2.08	200,005	2 07	21,963	1:1	21,963
294,100	2	4.17	588,200	6.10	32,295	1:1	64,590
323,510	1	2.08	323,510	3.35	35,525	1:1	35,525
333,525	l	2.08	333,625	3.45	36,636	1:1	36,636
349,945	1	2.08	349,945	3.63	38,425	1:1	38,428
411,910	1	2.08	411,910	4.27	45,232	1:1	45,232
470,345	1	2.08	470,645	4.88	51,662	1:1	51,682
558,875	1	2.08	558,875	5.80	61,371	1:1	61,371
588,200	1	2.08	588,200	6.10	64,591	1:1	64,591
1,176,400	1	2,08	1,176,400	12.20	129,182	1:1	129,182
2,941,170	1	2.08	2,941,170	30 50	322,973	1:1	322,973
Total	48	100	9,642,230	100	99.1024		1,058,824

C Allotment to Qualified Institutional Buyers (excluding Anchor investors) (After technical rejections)

Allotment to QiB has been done on a proportionate basis in conultation with BSE. This category has been subscribed to the extent of 6.24 times, As per the SEBI regulations, Mutual Funds were intially allotted 5% of the Quantum of Equity shares available i.e. 7.,951 Equity shares and other QIBs (including Mutual Fund) were allotted to remaining available Equity shares i.e. 13,41,216 equity shares on proportionate basis. The total number of Equity shares allotted in this category is 14,11,807 Equity Shares which were allotted to aa applicants (including additional 1 Equity shares allotted for the purpose of rounding off).

Category	Fls/Banks	Fll	MFs	ICS	VCs	Total
QIB	900	1,179,879	231,028	-	-	1,411,807

D. Allotmenl to Anchor Investors

The Company has allotted 21,17,605 Equity Shares to 2 Anchor Inveslons through 9 applications in consultation with the BRLMs. This represents of the QIB Portion in accordance with the SEBI regulations.

Category	MFs	VCs	Total
Anchor Inveelors	2,117,605	-	2,117,605

The board of directors of the comapany at its meeting held on September 27,2014 has taken on record the Basis of allotment of Equity shares approved by the Designated Stock Exchange, being BSE and has allotted the equity shares to various successful applicants as per the details given above

The Allotment Advice cum refund order and allottment/Refund advice cum NECS/Direct Credit/NEFT intimation have been dispatched to the address of the Bidders as registerd with the depositories, on September 29,2014. Further instructions to the SCSBs have been e mailed on September 27, 2014. In case the same is not received within ten days, investors may contact the Ragistrar to the issue at the address given below. The refund advice have been over printed with the bank account details as registerted if any, with the depositories. The equity shares allotted to successful allottees have been uploaded on september 29,2014 for credit in to the respective beneficiery account zsubject to validation of the accounts details with the depositories, concerned. Our company has taken steps to get the Equity Shares admitted for trading on BSE and NSE within 12 working days from the closure of the Issue.

INVESTORS PLEASE NOTE:

The details of the allotment made will be hosted on the website of Registrar to the Issue, Link Intime India Private Limited at www.linkintimc.co.in. All future correspondence in this regard may kindly be addressed to the Registrar to the issue quoting full name of the First/Sole applicant, serial nurnber of the bid - cum - application form, number of Equity Shares bid for, name of the Member of the Syndicate, place where the bid was submitted and payment details at the address given below:

LINKINTIME INDIA PRIVATE LIMITED
C 13. Pannalai Silk Mills Compound LBS Marg. Bhandup (West}, Mumbai - 400078
Telphone No : +91 22 6171 5400; Fascimile.; +91 22 2596 0329
Email Id: shemaroo.ipo@linkintime.co.in Website: www.linkintime.co.in Investors Grievance Id: shemaroo.ipo@linkintime.co.in
Contact Person: Mr. Sachin Achar; SEBI Registration No,: INR 0000 04058

All capitalized terms used herein and not specifically defined shall have the same meaning as ascribed to them in the prospectus dated September 24, 2014.

Place: Mumbai Date: September 29, 2014	For SHEMAROO ENTERTAINMEMT LIMITED on behalf ol Board of Directors Sd/- Managing Director

Shemaroo IPO Basis of Allotment FAQs

The IPO allocation is based on the subscription level and the investor category.

Refer to IPO allotment rules and methods for more details.

See the basis of allotment document above to know how the shares are allocated in Shemaroo IPO .

The Shemaroo IPO basis of allotment (published above) tells you how shares are allocated to you in Shemaroo IPO and category wise demand of IPO share.

Visit the Shemaroo IPO allotment status page to check the number of shares allocated to your application.

In Shemaroo IPO allotment process, the registrar separates valid and invalid applications. The invalid applications with technical errors are rejected and only valid applications at or above the cut-off price are considered for allotment.

For more information, please refer to IPO Allotment Process and Basis of Allotment.

Check the Shemaroo IPO basis of allotment document to know how the shares are allocated in Shemaroo IPO.

Shemaroo IPO Basis of Allotment

Shemaroo IPO Basis of Allotment FAQs

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