Olympic Cards IPO Basis of Allotment

OLYMPIC CARDS LIMITED

(Originally incorporated as 'Olympic Business Credits (Madras) Private Limited' on April 21,1992 under the Companies Act, 1956 at Chennai vide Certificate of Incorporation bearing Corporate Identification Number U65993TN1992PLC022521 issued by the Registrar of Companies, Tamil Nadu at Chennai ('ROC'). Subsequently, the Company became a Public Limited Company and the name was changed to 'Olympic Business Credits (Madras) Limited' vide fresh Certificate of Incorporation dated October 31,1996. Further, the name of the Company was changed to 'Olympic Cards Limited' and a fresh Certificate of Incorporation was obtained from ROC on June 2, 1998. For details of changes in the registered office of our Company, please refer the section titled 'History and Corporate Structure' beginning on page 102 of the Prospectus.)

Registered Office: 195, N.S.C. Bose Road, Chennai - 600 001, Tel: +91-44-42921000, +91-44-25380652;
Fax: +91-44-25390300
Website: www.olympicweddingcards.com; Email: ipo@oclwed.com
Contact Person: Mr. N. Gopalswamy, Company Secretary & Compliance Officer;E-mail: complianceofficer@oclwed.com

PUBLIC ISSUE OF 83,33,333 EQUITY SHARES OF RS. 10 EACH OF OLYMPIC CARDS LIMITED (THE 'COMPANY' OR THE ISSUER) FOR CASH AT A PRICE OF RS. 30 PER EQUITY SHARE, INCLUDING A SHARE PREMIUM OF RS. 20 PER EQUITY SHARE, AGGREGATING UPTO RS. 2500.00 LACS (THE ISSUE). THE ISSUE WOULD CONSTITUTE 49.45 % OF THE FULLY DILUTED POST-ISSUE PAID UP CAPITAL OF THE COMPANY.

BID/ISSUE OPENED ON MARCH 09, 2012 AND CLOSED ON MARCH 13, 2012.

This Issue is being made through the , 100% Book Building Process wherein up to 50% of the Issue shall be allocated on a proportionate basis to Qualified Institutional Buyers ('QIBs'), out of which 5% shall be available for allocation on a proportionate basis to Mutual Funds. The balance shall be available for allocation on a proportionate basis to all QIBs, including Mutual Funds, subject to valid bids being received from them at or above the Issue Price. Further, not less than 15% of the Issue shall be available for allocation on a proportionate basis to Non Institutional Bidders and not less than 35% of the Issue shall be available for allocation on a proportionate basis to Retail Individual Bidders, subject to valid bids being received at or above the Issue Price. Qualified Institutional Buyers and Non-Institutional Investors should mandatorily required to apply through ASBA.

The Issue received 1697 applications for 8247000 equity shares resulting in 0.99 times subscription. The details of the applications (including ASBA applications) received in the Issue from Qualified Institutional Buyers, Non-Institutional and Retail Individual Investor categories are as detailed hereunder: (before technical rejections)

Final Demand
The final demand at different bid prices is as under:

The Basis of Allocation was finalized in consultation with the Designated Stock Exchange, being BSE Limited ('BSE') on March 22,2012.

A. Allocation to Retail Individual Bidders (After Technical Rejections)
The Basis of Allocation to the Retail Individual Bidders, who have bid at cut-off or at the Issue Price of Rs.30 per Equity Share, was finalized in consultation with BSE. This category has been subscribed to the extent of 0.6554 times. The total number of shares allotted in Retail Individual Bidders category is 3823000 Equity Shares to 1580 successful applicants which includes the spill over portion from QIB category of 2916666 Equity Shares and spill over to Non Institutional Investor category of 2010333 Equity Shares. The category-wise details of the Basis of Allotment are as under:

B. Allocation to Non Institutional Bidders (After Technical Rejections)
The Basis of Allocation to the Non-Institutional Bidders, who have bid at the Issue Price of Rs. 30 per Equity Share, was finalized in consultation with BSE. This category has been subscribed to the extent of 0.8795 times. The total number of equity shares allotted in this category is 3966800 equity shares to 60 successful applicants which includes the spill over portion from QIB category of 1250000 Equity Shares and Retail Individual category of 2010333 Equity Shares. The category wise details of the Basis of Allotment are as under:

The Board of Directors of the Company at it's Meeting held on March 22, 2012, has taken on record the basis of allocation of shares approved by the Designated Stock Exchange viz., BSE Limited ('BSE') and has authorized the Corporate Action for the transfer of the shares to various successful applicants.

The CAN-cum-Refund Orders and allotment advice and/or notices have been dispatched to the address of the bidders as registered with the depositories. Further the instructions to SCSBs have been dispatched/mailed on March 24,2012. In case the same is not received within ten days, investors may contact at the address given below. The Refund Orders have been over-printed with the Bank Account details as registered, if any, with the depositories.

The Equity Shares allocated to successful applicants are being credited to their beneficiary accounts subject to validation of the account details with the depositories concerned. Commencement of Trading:

The Company is taking steps to get the Equity Shares admitted for trading on BSE Limited on or before March 28,2012.

All future correspondence in this regard may kindly be addressed to the Registrars to the issue quoting full name of the First/ Sole applicant, serial number of the bid-cum-application form, number of shares bid for, name of the Member of the Syndicate, Place where the bid was submitted and payment details at the address given below:

Cameo Corporate Services Limited
'Subramanian Building', No. 1 Club House Road,
Chennai - 600 002; Tel.: +91-44-2846 0390, +91-44-2846 0425
Fax: 91-44-2846 0129
Email: olympic@cameoindia.com; Website: www.cameoindia.com
SEBI Regn. No.: INR 000003753; Contact Person: Mr. R.D. Ramasamy