Just Dial IPO Basis of Allotment

JUST DIAL LIMITED

(This is only an advertisement for Information purposes and not a Prospectus announcement.)

Our Company was incorporated as ASM Communications Private Limited on December 20,1993, at New Delhi, as a private limited company underthe Companies Act, 1956, as amended (the "Companies Act".) Subsequently, the registered office of our Company was shifted to the State of Maharashtra and a certificate of registration of the order of the Company Law Board confirming transfer of the registered office from one state to another dated December 16,2004 was issued by the Registrar of Companies, Maharashtra. The name of our Company was changed from A&M Communications Private Limited to Just Dial Private Limited on December 26,2006. Further, our Company was converted into a public limited company on July 22,2011 and consequently, the nameof our Company was changed to Just Dial Limited. For details of changes in the registered office and name of our Company, please see the section "History and Certain Corporate Matters" on page 154 of the Prospectus dated May 28,2013 (the "Prospectus")

Registered Office: Palm Court, Building-M, 501/B, 5th Floor, Besides Goregaon Sports Complex, New Link Road, Malad (West), Mumbai - 400 064
Contact Person: Sachin Jain, Company Secretary and Compliance Officer Tel: (9122) 2888 4060; Fax: (91 22) 2882 3789; Email: investors@justdial.com; Website: www.justdial.com
Promoters of the Company: V.S.S. Mani, Anita Mani, Ramani Iyer and V. Krishnan.

PUBLIC OFFER OF 17,497,458 EQUITY SHARES OF A FACE VALUE OF RS.10 EACH (THE "EQUITY SHARES") OF JUST DIAL LIMITED (THE "COMPANY") FOR CASH AT A PRICE OF RS. 530 PER EQUITY SHARE FOR QIB BIDDERS AND N0N INSTITUTIONAL BIDDERS AND AT A PRICE OF RS. 483 PER EQUITY SHARE FOR RETAIL INDIVIDUAL BIDDERS THROUGH AN OFFER FOR SALE BY THE SELLING SHAREHOLDERS (AS DEFINED IN THE SECTION "DEFINITIONS AND ABBREVIATIONS" OF THE PROSPECTUS) AGGREGATING UP TO RS. 9,191.41 MILLION (THE "OFFER"). A DISCOUNT OF RS. 47 PER EQUITY SHARE HAS BEEN OFFERED TO RETAIL INDIVIDUAL BIDDERS (THE "RETAIL DISCOUNT"). THE OFFER CONSTITUTES 25.02% OF THE FULLY DILUTED POST-OFFER PAID-UP EQUITY SHARE CAPITAL OF THE COMPANY. FOR THE DETAILS OF THE EQUITY SHARES OFFERED BY EACH SELLING SHAREHOLDER, PLEASE SEE THE SECTION "DEFINITIONS AND ABBREVIATIONS - OFFER RELATED TERMS - OFFER" ON PAGE 2 OF THE PROSPECTUS.

THE FACE VALUE OF EACH EQUITY SHARES IS RS. 10 EACH. THE OFFER PRICE IS RS. 530 AND IS 53 TIMES THE FACE VALUE OF THE EQUITY SHARES.

NOTICE

BASED ON THE OFFER PRICE OF RS. 530/- PER EQUITY SHARE, THE P/E RATIO OF THE COMPANY IS 56.56 AND THE PRICE/ BOOK VALUE PER EQUITY SHARE IS 35.96 (BASED ON CONSOLIDATED FISCAL 2012 FINANCIALS). PLEASE NOTE THAT IN JULY 2009, CERTAIN NON-PROMOTER SHAREHOLDERS OF THE COMPANY PURCHASED EQUITY SHARES FROM ANOTHER NON-PROMOTER SHAREHOLDER AT RS. 58 PER EQUITY SHARE (AFTER RETROSPECTIVE ADJUSTMENT FOR SUBSEQUENT ISSUANCES OF BONUS EQUITY SHARES TO THE SHAREHOLDERS OF THE COMPANY). PLEASE REFER TO THE PROSPECTUS FOR FURTHER DETAILS.

1. Bid / Offer Opening Date: May 20,2013
2 Bid / Offer Closing Date: May 22,2013
3 Anchor Investor Bid/ Offer Period: May17,2013
4. Stock Exchanges on which the Equity Shares are Proposed to be Listed: NSE, BSE and MCX- SX; Date on which trading is expected to commence: June 5,2013
In terms of Rule 19(2)(b)(i) of the Securities Contracts (Regulation) Rules, 1957, as amended ("SCRR"), this is an Offer for atleast 25% of the post-Offer capital. The Offer is being made through the Book Building Process wherein at least 75% of the Offer shall be Allotted on a proportionate basis to Qualified Institutional Buyers ("QIBs"), provided that our Company and the Selling Shareholders may allocate up to 30% of the QIB Portion to Anchor Investors on a discretionary basis. 5% of the QIB Portion (excluding the Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders (otherthan Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price. If at least 75% of the Offer cannot be Allotted to QIBs, then the ertire application money shall be refunded forthwith. Further, not more than 15% of the Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not more than 10% of the Offer shall be available for allocation to Retail Individual Bidders in accordance with the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009 (the "SEBI Regulations"), subjectto valid Bids being received at or above the Offer Price.. The Company and the Selling Shareholders in consultation with the Book Running Lead Managers, have allotted 3,936,925 Equity Shares of the QIB Portion to Anchor Investors at Rs 530 per Equity Share on a discretionary basis in accordance with the SEBI Regulations.
The Offer received 155,879 applications for 158,800,243 Equity Shares resulting in 9.08 times subscription.

The details of the applications received in the Offer from Qualified Institutional Buyers, Non-Institutional Bidders, Retail Individual Bidders and Anchor Investors are as under (Before technical rejections)