Affle IPO Basis of Allotment

Our Company (as defined below) was incorporated as 'Tejus Securities Private Limited' under the Companies Act, 1956, with a certificate of incorporation issued by the Registrar of Companies, Maharashtra ("RoC") on August 18,1994 at Mumbai. Subsequently, the name of our Company was charged to 'Affle (India) Private Limited' and a fresh certificate of incorporation was issued by the RoC on September 29, 2006. Our Company was subsequently converted to a public limited company and the name of our Company was changed to our present name, i.e., 'Affle (India) Limited' and a fresh certificate of incorporation consequent upon conversion was issued by the RoC on July 13, 2018. For details of changes in the name and registered office address of our Company, see "History and Certain Corporate Matters" on page 181 of the Prospectus dated August 1, 2019 ("Prospectus").

Our Company has filed the Prospectus with the Registrar of Companies, Mumbai and the Equity Shades are proposed to be listed on BSE Limited ("BSE") and National Stock Exchange of India Limited ("NSE") and the trading is expected to commence on August 03, 2019.

BASIS OF ALLOTMENT

INITIAL PUBLIC OFFERING OF 6,161,073 EQUITY SHARES OF FACE VALUE OF RS. 10 EACH ("EQUITY SHARES") OF AFFLE (INDIA) LIMITED (OUR "COMPANY" OR THE "ISSUER") FOR CASH AT A PRICE OF RS. 745 PER EQUITY SHARE INCLUDING A SHARE PREMIUM OF RS. 735 PER EQUITY SHARE (THE "OFFER PRICE"), AGGREGATING TO RS. 4,590 MILLION (THE "OFFER") COMPRISING A FRESH ISSUE OF 1,208,053 EQUITY SHARES BY OUR COMPANY AGGREGATING TO RS. 900 MILLION (THE "FRESH ISSUE") AND AN OFFER FOR SALE OF 4,953,020 EQUITY SHARES AGGREGATING TO RS. 3,690 MILLION BY AFFLE HOLDINGS PTE. LTD. THE OFFER CONSTITUTES 24.2 % OF THE POST-OFFER PAID-UP EQUITY SHARE CAPITAL OF OUR COMPANY. THE FACE VALUE OF THE EQUITY SHARE IS RS. 10 EACH. THE OFFER PRICE IS 74.5 TIMES THE FACE VALUE OF THE EQUITY SHARES.

The Offer was made in terms of Rule 19(2)(b) of the Securities Contracts (Regulation) Rules, 1957 ("SCRR") read with Regulation 41 of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009 (the "SEBI Regulations"). This Offer was made through the Book Building Process in accordance with Regulation 26(2) of the SEBI Regulations, wherein at least 75% of the Offer is being Allotted on a proportionate basis to Qualified Institutional Buyers ("QIBs"). The Company and the Promoter Selling Shareholder, in consultation with the BRLMs, may allocated 60% of the QIB Portion to Anchor Investors at the Anchor Investor Allocation Price, on a discretionary basis, out of which at least one-third was reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be added to the Net QIB Portion. Such number of Equity Shares representing 5% of the Net QIB Portion (other than Anchor Investor Portion) was available for allocation on a proportionate basis to Mutual Funds only.

The remainder of the Net QIB Portion was available for allocation on a proportionate basis to QIBs (other than Anchor Investors), including Mutual Funds, subject to valid Bids received from them at or above the Offer Price. However, if the aggregate demand from Mutual Funds is less than 5% of the Net QIB Portion, the balance Equity Shares available for allocation in the Mutual Fund Portion will be added to the remaining Net QIB Portion for proportionate allocation to QIBs. If at least 75% of the Offer cannot be Allotted to QIBs, all the application monies will be refunded/ unblocked forthwith. Further, not more than 15% of the Offer shall was available for allocation on a proportionate basis to Non-Institutional Bidders and not more than 10% of the Offer shall was available for allocation to Retail Individual Bidders in accordance with the SEBI Regulations, subject to valid Bids being received from them at or above the Offer Price. For details, see "Offer Procedure" on page 500 of Prospectus. The bidding period for Anchor Investors opened and closed on Friday, July 26, 2019.

The Company received a total of 28 Anchor Investor Application Forms from 15 Anchor Investors for 3,014,120 Equity Shares. A total of 2,772,483 Equity Shares were allocated under the Anchor Investor Portion.

The Issue received 281,888 Applications for 291,269,080 Equity Shares (before technical rejections) resulting in 85.96 times (after excluding Anchor) subscription. The details of the Applications received in the Issue from various categories are as under: (Before technical rejections)

Final Demand

A summary of the final demand as per the BSE and the NSE as on the Bid Closing Date at different Bid prices is as under:

The Basis of Allotment was finalized in consultation with the Designated Stock Exchange, being BSE on August 05, 2019

A. Allotment to Retail Individual Investors (After Technical Rejections)

The Basis of Allotment to the Retail Individual Investors, who have Bid at cut- off or the Issue Price of Rs. 745 per Equity Share was finalized in consultation with NSE. The category has been subscribed to the extent of 10.23478 times. The total number of Equity Shares Allotted in this category is 616,107 Equity Shares to 30,805 successful applicants. The category-wise details of the Basis of Allotment are as under:

Please Note : 1 additional Share shall be allotted to 7 Allottees from amongst 1361 Successful Applicants from the categories 40-260 (i.e. excluding successful applicants from Category 20) in the ratio of 7 : 1361

B. Allotment to Non Institutional Investors (After Technical Rejections)

The Basis of Allotment to the Non-Institutional Investors, who have Bid at the Issue Price of Rs. 745 per Equity Share, was finalized in consultation with the BSE. This category has been subscribed to the extent of 198.33875 times. The total number of Equity Shares Allotted in this category is 924,160 Equity Shares to 409 successful applicants.

The category-wise details of the Basis of Allotment are as under (Sample):

C. Allotment to QIBs (Excluding the Anchor Investor and after Technical Rejections)

The Basis of Allotment to QIBs who have Bid at the Issue Price of Rs. 745 per Equity Share has been done on a proportionate basis in consultation with the BSE. This category has been subscribed to the extent of 54.92092 times of the QIB Portion. As per the SEBIICDR Regulations, Mutual Funds were Allocated 5% of the Equity Shares of the QIB Portion available i.e. 92,417 Equity Shares and other QIBs, including Mutual Funds, were Allocated the remaining available 1,755,906 Equity Shares on proportionate basis. The total number of Equity Shares allotted in the QIB category is 1,848,323 Equity Shares, which were allotted to 97 successful Applicants. The category-wise details of the Basis of Allotment are as under:

D. Allotment to Anchor Investors

The Company in consultation with the BRLMs has Allocated 2,772,483 Equity Shares to 15 Anchor Investors who have applied through 28 applications Applications at the Anchor Investor Issue Price of Rs. 745 per Equity Shares in accordance with the SEBI Regulations. This represents 60 % of the QIB Category. The category-wise details of the Basis of Allotment are as under:

The Board of Directors of the Company at its meeting held on August 06, 2019 has approved the Basis of Allotment of the Equity Shares approved by the Designated Stock Exchange, being BSE and Allotted the Equity Shares to various successful Bidders. The Allotment Advice-cum-Refund Intimations are being dispatched to the address of the investors as registered with the depositories. Further, instructions to the Self Certified Syndicate Banks for unblocking of funds and transfer to the Public Offer Account, as applicable have been issued on August 05, 2019. The Equity Shares Allotted to the successful Applicants have been credited on August 06, 2019 to their beneficiary accounts subject to validation of the account details with the depositories concerned. In case the unblocking of funds or credit of shares is not received within ten days, investors may contact the Registrar to the Offer at the address given below. The Company has filed the listing application with BSE and NSE each dated August 07, 2019. The Equity Shares are proposed to be listed on BSE and NSE and the trading is expected to commence on August 08, 2019.

Note: All capitalized terms used and not defined herein shall have the respective meanings assigned to them in the Prospectus.

INVESTORS PLEASE NOTE

These details of the Allotment made shall be hosted on the website of Registrar to the Offer, Karvy Fintech Private Limited at https://karisma.karvy.com

All future correspondence in this regard may kindly be addressed to the Registrar to the Offer quoting full name of the First/Sole applicant, Serial number of the ASBA form, number of Equity Shares bid for, name of the Member of the Syndicate, place where the bid was submitted and payment details at the address given below: