September 29, 2016 - October 5, 2016

Aditya Consumer Marketing IPO Basis of Allotment

ADITYA CONSUMER MARKETING LIMITED

Corporate Identification Number: - U52190BR2002PLC009872

Our Company was originally incorporated on July 25,2002, as Aditya Consumer Marketing Private Limited under the provisions of the Companies Act, 1956 with the Registrar of Companies, Patna, Bihar. Our Company was converted into a public limited Company and accordingly the name of our Company was changed to Aditya Consumer Marketing Limited pursuant to a special resolution passed by our Shareholders at the Extra Ordinary General Meeting held on March 14,2016. A fresh certificate of incorporation consequent upon conversion to public limited Company was issued on June 14, 2016 by Registrar of Companies, Patna, Bihar. For further details, please see the section titled 'History and Certain Other Corporate Matters' beginning on page 102 of the Prospectus.

Registered Office: M-15, S. K. Nagar, Main Road, Patna -800001, Bihar. Tel: +91 -612-2520854/674;
Email: cs@adityaconsumer.com; Website: www.adityaconsumer.com; Contact Person: Ms. Rachna, Company Secretary & Compliance Officer

PROMOTERS OF OUR COMPANY: MR. YASHOVARDHAN SINHA, MS. SUNITA SINHA, MS. VANDANA SINHA AND MS. MEENA SHARMA

BASIS OF ALLOTMENT

PUBLIC ISSUE OF 40,00,000 EQUITY SHARES OF RS. 10/- EACH ('EQUITY SHARES') OF ADITYA CONSUMER MARKETING LIMITED ('ACML' OR THE 'COMPANY' OR THE 'ISSUER') FOR CASH AT A PRICE OF RS. 15/- PER SHARE (THE 'ISSUE PRICE'), AGGREGATING TO RS. 600.00 LACS ('THE ISSUE') OF WHICH, 2,08,000 EQUITY SHARES OF RS. 10/- EACH WILL BE RESERVED FOR SUBSCRIPTION BY MARKET MAKER TO THE ISSUE (THE 'MARKET MAKER RESERVATION PORTION'). THE ISSUE LESS THE MARKET MAKER RESERVATION PORTION i.e. ISSUE OF 37,92,000 EQUITY SHARES OF RS. 10/- EACH IS HEREINAFTER REFERRED TO AS THE 'NET ISSUE'. THE ISSUEANDTHE NET ISSUE WILL CONSTITUTE 27.33% AND 25.91%, RESPECTIVELY OF THE POST ISSUE PAID UP EQUITY SHARE CAPITAL OF THE COMPANY.

THE FACE VALUE OF THE EQUITY SHARES IS Rs. 10/- EACH AND
THE ISSUE PRICE IS RS. 15/- THE ISSUE PRICE IS 1.50 TIMES OF THE FACE VALUE.
ISSUE OPENED ON THURSDAY, SEPTEMBER 29, 2016 AND CLOSED ON WEDNESDAY, OCTOBER 05, 2016

The Equity Shares of the Company are proposed to be listed on the SME Platform of BSE Limited. In terms of the Chapter XB of the SEBI (ICDR) Regulations, 2009, as amended from time to time, Our Company has received an approval letter dated September 21,2016 from BSE Limited (BSE) for using its name in the Prospectus for listing of our shares on the SME Platform of BSE Limited. BSE shall be the Designated Stock Exchange for the purpose of this Issue. The trading is proposed to be commenced on or before October 17,2016*.

* Subject to receipt of listing and trading approvals from the BSE Limited.

In terms of Prospectus dated September 22, 2016 and as per Regulation 43(4) of SEBI (ICDR) Regulations, 2009 since our is a fixed price issue 'the allocation' in the net issue to the public category shall be made as follows:

(a) Minimum fifty percent to retail individual investors; and

(b) Remaining to:

(i) individual applicants other than retail individual investors; and

(ii) other investors including corporate bodies/ institutions irrespective of the number of specified securities applied for;

(c) the unsubscribed portion in either of the categories specified in (a) or (b) above maybe allocated to the applicants in the other category.

Explanation: If the retail individual investor category is entitled to more than fifty percent on proportionate basis, accordingly the retail individual investors shall be allocated that higher percentage.

All Investors have participated in the Issue only through APPLICATIONS SUPPORTED BY BLOCKED AMOUNT ('ASBA') process by providing the details of their respective bank accounts in which the corresponding application amounts were blocked by Self Certified Syndicate Banks (the 'SCSBs').

SUBSCRIPTION DETAILS

The Issue has received 139 applications for 53,68,000 Equity Shares resulting in 1.34 times subscription (including reserved portion of market maker). The details of the applications received in the Issue (before technical rejections) are as follows:
Detail of the Applications Received (Before Technical Rejection):

Category	No. of Applications	% to Total	Number of Equity Shares	% to Total	Subscription (Times)
Market Maker	1	0.72	2,08,000	3.87	1.00
Retail Individual Investors	65	46.76	5,20,000	9.69	0.27
Other than Retail Individual Investors	73	52.52	46,40,000	86.44	2.45
TOTAL	139	100.00	53,68,000	100.00	1.34

The details of applications rejected by the Registrar on technical grounds (including withdrawal) are detailed below:

Category	Number of Applications	Number of Equity Shares
Market Maker	Nil	Nil
Retail Individual Investors	2	16,000
Otherthan Retail Individual Investors	1	96,000
TOTAL	3	1,12,000

After eliminating technically rejected applications, the following tables give us category wise net valid applications:

Category	No. of Applications	% to Total	Issue Size (as per Prospectus)	No. of Valid Shares applied	% of Total Applied	Subscription (Times)	Revised* Subscription (Times)
Market Maker	1	0.74	2,08,000	2,08,000	3.96	1.00	1.00
Retail Individual Investors	63	46.32	18,96,000	5,04,000	9.59	0.27	0.27
Otherthan Retail Individual Investors	72	52.94	18,96,000	45,44,000	86.45	2.40	1.38
TOTAL	136	100.00	40,00,000	52,56,000	100.00	1.31	1.31

*After Spill-over of 13,92,000 shares from Retail Individual Investors to Other than Retail Individual Investors

Allocation: The Basis of Allotment was finalized in consultation with the Designated Stock Exchange - BSE Limited on October 10,2016

A. Allocation to Market Maker (After Technical Rejections): The Basis of Allotment to the Market Maker, at the issue price of Rs. 15/- per Equity Share, was finalised in consultation with BSE. The category was subscribed by 1.00 times. The total number of shares allotted in this category is 2,08,000 Equity shares.

B. Allocation to Retail Individual Investors (After Technical Rejections): The Basis of Allotment to the Retail Individual Investors, at the issue price of Rs. 15/- per Equity Share, was finalized in consultation with BSE. The category was subscribed by 0.27 times. Total number of shares allotted in this category is 5,04,000 Equity Shares to 63 successful applicants.
The category wise details of the Basis of Allotment are as under:

No. of Shares Applied for (Category wise)	No. Of Applications received	% to total	Total No. of Equity Shares applied	% to total	Proportionate Shares Available	Allocation per Applicant (Before Rounding Off)	Allocation per Applicant (After Rounding Off)	Ratio of Allottees to the Applicants	Number of Successful applicants (after rounding off)	Total No. of Equity Shares allocated / allotted	No. of Shares Surplus/ Deficit
8000	63	100	5,04,000	100	18,96,000	8,000	8,000	1:1	63	5,04,000	(13,92,000)
TOTAL	63	100	5,04,000	100	18,96,000				63	5,04,000	(13,92,000)

C. Allocation to Other than Retail Individual Investors (After Technical Rejections & Withdrawal): The Basis of Allotmentto Other than Retail Individual Investors, at the issue price of Rs. 15/- per Equity Share, was finalized in consultation with BSE. The category was subscribed by 1.38 times. Total number of shares allotted in this category is 32,88,000 Equity Shares. The category wise basis of allotment is as under:

No. of Shares Applied for (Category wise)	No. Of Applications received	% to total	Total No. of Equity Shares applied	% to total	Proportionate Shares Available	Allocation per Applicant (Before Rounding Off)	Allocation per Applicant (After Rounding Off)	Ratio of Allottees to the Applicants	Number of Successful applicants (after rounding off)	Total No. of Equity Shares allocated / allotted	No. of Shares Surplus/ Deficit
16,000	18	25.00	2,88,000	6.34	2,08,394.37	11,577.46	8,000	1:1	18	1,44,000	(64,394.37)
							8,000	5:09	10	80,000	80,000
24,000	8	11.11	1,92,000	4.23	1,38,929.58	17,366.20	16,000	1:1	8	1,28,000	(10,929.58)
32,000	15	20.83	4,80,000	10.56	3,47,323.94	23,154.93	24,000	1:1	15	3,60,000	12,676.06
40,000	1	1.39	40,000	0.88	28,943.66	28,943.66	32,000	1:1	1	32,000	3,056.34
48,000	5	6.94	2,40,000	5.28	1,73,661.97	34,732.39	32,000	1:1	5	1,60,000	(13,661.97)
64,000	3	4.17	1,92,000	4.23	1,38,929.58	46,309.86	48,000	1:1	3	1,44,000	5,070.42
80,000	2	2.78	1,60,000	3.52	1,15,774.65	57,887.32	56,000	1:1	2	1,12,000	(3,774.65)
96,000	7	9.72	6,72,000	14.79	4,86,253.52	69,464.79	72,000	1:1	7	5,04,000	17,746.48
1,04,000	7	9.72	7,28,000	16.02	5,26,774.65	75,253.52	72,000	1:1	7	5,04,000	(22,774.65)
1,60,000	1	1.39	1,60,000	3.52	1,15,774.65	1,15,774.65	1,12,000	1:1	1	1,12,000	(3,774.65)
2,00,000	3	4.17	6,00,000	13.20	4,34,154.93	1,44,718.31	1,44,000	1:1	3	4,32,000	(2,154.93)
2,96,000	1	1.39	2,96,000	6.51	2,14,183.10	2,14,183.10	2,16,000	1:1	1	2,16,000	1,816.90
4,96,000	1	1.39	4,96,000	10.92	3,58,901.41	3,58,901.41	3,60,000	1:1	1	3,60,000	1,098.59
TOTAL	72	100.00	45,44,000	100.00	32,88,000.00				72	32,88,000	0.00

The Board of Directors of the Company at its meeting held on October 10,2016 has approved the Basis of Allocation of Equity Shares as approved by the Designated Stock Exchange viz. BSE Limited and has authorized the corporate action for allotment of the Equity Shares in dematerialized form to various successful applicants. The CAN and allotment advice and/or notices are being dispatched to the address of the Applicants as registered with the depositories / as filled in the application form on October 13,2016. Further, the instructions to Self Certified Syndicate Banks for unblocking the amount have been processed on October 13,2016. In case the same is not received within prescribed time, investors may contact at the address given below. The Equity Shares allocated to successful applicants are being credited to their beneficiary accounts subject to validation of the account details with the depositories concerned. The Company is taking steps to get the Equity Shares admitted fortrading on the SME Platform of BSE Limited within six working days from the date of the closure of the Issue.

Note: All capitalized terms used and not defined herein shall have the respective meanings assigned to them in the Prospectus dated September 22,2016 ('Prospectus')

INVESTORS PLEASE NOTE

The details of the allotment made would also be hosted on the website of the Registrar to the Issue, Cameo Corporate Services Limited at www.cameoindia.com. All future correspondence in this regard may kindly be addressed to the Registrar to the Issue quoting full name of the First/ Sole applicants, serial number of the Application Form, number of shares applied for and Bank Branch where the application had been lodged and payment details at the address of the Registrar given below:

CAMEO CORPORATE SERVICES LIMITED
Subramanian Building, 1 Club House Road, Chennai-600 002.
Tel: +91 44 2846 0390/1989; Fax: +91 44 2846 0129
Email: cameo@cameoindia.com; Website: www.cameoindia.com
Contact Person: Mr. R.D. Ramasamy; SEBI Registration No.: INR000003753

Place: Patna Date: 13.10.2016	For ADITYA CONSUMER MARKETING LIMITED On behalf of the Board of Directors Sd/- Mr. Yashovardhan Sinha Managing Director

Aditya Consumer Marketing IPO Basis of Allotment FAQs

The IPO allocation is based on the subscription level and the investor category.

Refer to IPO allotment rules and methods for more details.

See the basis of allotment document above to know how the shares are allocated in Aditya Consumer Marketing IPO .

The Aditya Consumer Marketing IPO basis of allotment (published above) tells you how shares are allocated to you in Aditya Consumer Marketing IPO and category wise demand of IPO share.

Visit the Aditya Consumer Marketing IPO allotment status page to check the number of shares allocated to your application.

In Aditya Consumer Marketing IPO allotment process, the registrar separates valid and invalid applications. The invalid applications with technical errors are rejected and only valid applications at or above the cut-off price are considered for allotment.

For more information, please refer to IPO Allotment Process and Basis of Allotment.

Check the Aditya Consumer Marketing IPO basis of allotment document to know how the shares are allocated in Aditya Consumer Marketing IPO.

Aditya Consumer Marketing IPO Basis of Allotment

Aditya Consumer Marketing IPO Basis of Allotment FAQs

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