Add-Shop Promotions IPO Basis of Allotment

(This is only an advertisement for Information purpose. This is not a Prospectus announcement and does not constitute an invitation or offer to acquire, purchase or subscribe for securities. Not for publication or distribution, directly or indirectly outside India.)

ADD-SHOP PROMOTIONS LIMITED

Our Company was originally incorporated as Add-Shop Promotions Private Limited at Rajkot, Gujarat as a Private Limited Company under the provisions of Companies Act, 1956 vide Certificate of Incorporation dated August 20,2013 bearing Corporate Identification Number U51109GJ2013PTC076482 issued by Registrar of Companies, Gujarat, Dadra and Nagar Havelli. Subsequently our Company was converted into a Public Limited Company pursuant to special resolution passed by the shareholders at the Extraordinary General Meeting held on June 11, 2018 and fresh certificate of incorporation consequently upon change of name was issued by Registrar of Companies, Gujarat, Ahmedabad dated June 21, 2018 and name of our Company was changed to Add-Shop Promotions Limited. The Corporate Identification Number is U51109GJ2013PLC076482. For further details of change of name and registered office of our Company, please refer to the chapter titled "Our History and Certain Other Corporate Matters" beginning on page 109 of the Prospectus.

Registered and Corporate Office: B-304 Imperial Height 150ft Ring Road Rajkot, Gujarat, India
Tel No.: 0281-2580499; Fax No.: Not Available; Email: ;
Contact Person: Falguni Shah, Company Secretary & Compliance Officer

OUR PROMOTER: DINESHBHAI BHANUSHANKAR PANDYA

Our Company has filed the Prospectus with the Registrar of Companies and the Equity Shares are proposed to be listed on the SME Platform of BSE Limited ("BSE") and the trading will commence on September 10, 2018.

BASIS OF ALLOTMENT

PUBLIC ISSUE OF 23,96,000 EQUITY SHARES OF FACE VALUE OF RS. 10.00/- EACH ("EQUITY SHARES") OF ADD-SHOP PROMOTIONS LIMITED ("THE COMPANY" OR THE "ISSUER") FOR CASH AT A PRICE OF RS. 26.00/- PER EQUITY SHARE, INCLUDING A PREMUIM OF RS 16.00/- PER EQUITY SHARE (THE "ISSUE PRICE"), AGGREGATING RS. 622.96 LAKHS ('THE ISSUE"), OF WHICH 1,32,000 EQUITY SHARES OF FACE VALUE OF RS. 10.00/- FOR CASH AT A PRICE OF RS. 26.00/- EACH AGGREGATING 34.32 LAKHS WILL BE RESERVED FOR SUBSCRIPTION BY MARKET MAKER TO THE ISSUE (THE "MARKET MAKER RESERVATION PORTION"). THE ISSUE LESS MARKET MAKER RESERVATION PORTION I.E. ISSUE OF 22,64,000 EQUITY SHARES OF FACE VALUE OF RS. 10.00 EACH FOR CASH AT A PRICE OF RS. 26.00/- PER EQUITY SHARE, AGGREGATING TO RS. 588.64 LAKHS IS HEREINAFTER REFERRED TO AS THE "NET ISSUE". THE ISSUE AND THE NET ISSUE WILL CONSTITUTE 37.01% AND 34.97%, RESPECTIVELY OF THE POST ISSUE PAID UP EQUITY SHARE CAPITAL OF THE COMPANY.

FACE VALUE OF THE EQUITY SHARE IS RS. 10 EACH AND THE ISSUE PRICE IS 2.6 TIMES OF THE FACE VALUE.
ISSUE OPENED ON: TUESDAY, AUGUST 21,2018 AND CLOSED ON: THURSDAY AUGUST 30, 2018

The Equity Shares of the Company are proposed to be listed on the SME Platform of BSE. Our Company has received an approval from BSE for the listing of the Equity Shares pursuant to letter dated August 06, 2018. BSE shall be the Designated Stock Exchange for the purpose of this Issue. The trading is proposed to be commenced on September 10, 2018 (subject to receipt of listing and trading approvals from the BSE). The Issue is being made through the Fixed Price process, the allocation in the Net Issue to the Public category shall be made as per Regulation 43(4) of the SEBI (ICDR) Regulations, 2009, as amended from time to time, wherein a minimum of 50% of the Net Issue of shares to the Public shall Initially be made available for allotment to Retail Individual Investors. The balance of Net Issue of Shares to the public shall be made available for allotment to Individual Applicants other than Retail Individual Investors and other Investors, including Corporate Bodies/ Institutions Irrespective of number of shares applied for. If the Retail Individual Investor category is entitled to more than 50% on proportionate basis, they shall be allotted that higher percentage. Under subscription, if any, in any of the categories, would be allowed to be met with spill-over from any of the other categories or a combination of categories at the discretion of our Company in consultation with the Lead Manager and the Designation Stock Exchange. Such inter-se spill over, if any, would be affected in accordance with applicable laws, rules, regulations and guidelines. All Investors have participated in this offer through ASBA process. For details in this regard, specific attention is invited to chapter "Issue Procedure" on page 202 of the Prospectus.

SUBSCRIPTION DETAILS

The Issue has received 307 applications for 29,68,000 Equity shares (Before Technical Rejections & before bids not banked) (including Market Maker Application of 1,32,000 Equity Shares) resulting 1.24 times subscription. After considering, Technical Rejection cases, the issue was subscribed 1.11 times (including the Market Maker Portion). The details of application received (Before Technical Rejection & before bids not banked)

The details of bids not banked are detailed below:-

The details of applications rejected by the Registrar on technical grounds are detailed below:

Detail of the Applications Received (After Technical Rejections):

*includes original reservation of 11,32,000 shares and spill over from Retail individual Applicants Category of 96,000 shares.

ALLOCATION: The Basis of Allotment was finalized in consultation with the Designated Stock Exchange - BSE on September 04, 2018

A. Allocation to Market Maker (After Technical Rejections): The Basis of Allotment to the Market Maker, at the issue price of Rs. 26/- per Equity Share, was finalized in consultation with BSE SME. The category was subscribed by 1.00 times. The total number of shares allotted in this category is 1,32,000 Equity Shares in full out of reserved portion of 1,32,000 Equity Shares.

B. Allocation to Retail Individual Investors (After Technical Rejections): The Basis of Allotment to the Retail Individual Investors, at the issue price of Rs. 26/- per Equity Share, was finalized in consultation with BSE. The category was subscribed by 0.92 times. Total number of shares allotted in this category is 10,36,000 Equity Shares. The category wise basis of allotment is as under:

C. Allocation to Other than Retail Individual Investors (After Technical Rejections): The Basis of Allotment to other than Retail Individual Investors, at the issue price of Rs 26/- per Equity Share, was finalized in consultation with BSE SME. The category was subscribed by 1.32 times. Total number of shares allotted in this category is 12,28,000 Equity Shares. The category wise basis of allotment is as under:

The Board of Directors of the Company at its meeting held on September 05, 2018 has taken on record the Basis of Allocation of Equity Shares, as approved by the Designated Stock Exchange viz. BSE and has authorized corporate action for allotment of shares in dematerialized form to various successful applicants. The CAN and allotment advice and/or notices shall be dispatched to the address of the Applicants as registered with the depositories/ as filled in the application form on or before September 06, 2018. Further, the instructions to SCSBs have been issued on or before September 04, 2018 for unblocking of funds. The Equity Shares allocated to successful applicants are being credited to their beneficiary accounts subject to validation of the account details with the depositories concerned. In case the same is not received within prescribed time, Investors may contact the Registrar to the Issue at the address given below. The Company is taking steps to get the Equity Shares admitted for trading on the SME Platform of BSE within Six working days from the date of the Closure of the Issue. The trading is proposed to commence on or before September 10, 2018, subject to receipt of listing and trading approvals from BSE.

INVESTORS PLEASE NOTE

The details of the allotment made would also be hosted on the website of the Registrar to the Issue, Cameo Corporate Services Limited at www.cameoindia.com. All future correspondence in this regard may kindly be addressed to the Registrar quoting full name of the First / Sole applicant, serial number of the Application Form, number of shares applied for and Bank Branch where the application had been lodged and payment details at the address of the Registrar given below:

REGISTRAR OF THE ISSUE

CAMEO CORPORATE SERVICES LIMITED
Submaramanian Building No. 1 Club House Road,Chennai-600 002, India.
Tel No.: +91 44 2846 0390/1989
Fax No.: +91 44 2846 0129
E-mail: cameo@cameoindia.com
Website: www.cameoindia.com
Contact Person: Mr. R. D. Ramasamy
SEBI Registration No.: INR000003753
Investor Grievance E-mail: cameo@cameoindia.com

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARES ON LISTING OR THE BUSINESS PROSPECTS OF ADD-SHOP PROMOTIONS LIMITED.
Note: All capitalized terms used and not defined herein shall have the respective meanings assigned to them in the Prospectus.

DISCLAIMER CLAUSE OF BSE: It is to be distinctly understood that the permission given by BSE Limited ("BSE") should not in any way be deemed or construed that the Prospectus has been cleared or approved by BSE nor does it certify the correctness or completeness of any of the contents of the Prospectus. The investors are advised to refer to the Prospectus for the full text of the "Disclaimer Clause of the SME Platform of BSE" on page 187 of the Prospectus.