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Sunrise Efficient Marketing Limited IPO (Sunrise Efficient Marketing IPO) Detail

March 30, 2022 - April 5, 2022

Sunrise Efficient Marketing IPO is a fixed price issue of Rs 16.70 crores. The issue is entirely a fresh issue of 13.8 lakh shares.

Sunrise Efficient Marketing IPO bidding started from March 30, 2022 and ended on April 5, 2022. The allotment for Sunrise Efficient Marketing IPO was finalized on Friday, April 8, 2022. The shares got listed on BSE SME on April 12, 2022.

Sunrise Efficient Marketing IPO price is ₹121 per share. The minimum lot size for an application is 1000 Shares. The minimum amount of investment required by retail investors is ₹121,000.

Fedex Securities Pvt Ltd is the book running lead manager of the Sunrise Efficient Marketing IPO, while Kfin Technologies Limited is the registrar for the issue.

Refer to Sunrise Efficient Marketing IPO RHP for detailed information.

Sunrise Efficient Marketing IPO Details

IPO Date March 30, 2022 to April 5, 2022
Listing Date April 12, 2022
Face Value ₹10 per share
Price ₹121 per share
Lot Size 1000 Shares
Total Issue Size1,380,000 shares
(aggregating up to ₹16.70 Cr)
Fresh Issue1,380,000 shares
(aggregating up to ₹16.70 Cr)
Issue Type Fixed Price Issue IPO
Listing At BSE SME
Share holding pre issue3,620,000
Share holding post issue5,000,000
Market Maker portion78,000 shares

Sunrise Efficient Marketing IPO Reservation

Sunrise Efficient Marketing IPO offers 1,380,000 shares. 651,000 (47.17%) to NII, 651,000 (47.17%) to RII.

Investor Category Shares Offered
Anchor Investor Shares Offered-
Market Maker Shares Offered78,000 (5.65%)
Other Shares Offered651,000 (47.17%)
Retail Shares Offered651,000 (47.17%)
Total Shares Offered1,380,000 (100%)

Sunrise Efficient Marketing IPO Timeline (Tentative Schedule)

Sunrise Efficient Marketing IPO opens on March 30, 2022, and closes on April 5, 2022.

IPO Open Date Wednesday, March 30, 2022
IPO Close Date Tuesday, April 5, 2022
Basis of Allotment Friday, April 8, 2022
Initiation of Refunds Monday, April 11, 2022
Credit of Shares to Demat Tuesday, April 12, 2022
Listing Date Tuesday, April 12, 2022
Cut-off time for UPI mandate confirmation 5 PM on April 5, 2022

Sunrise Efficient Marketing IPO Lot Size

Investors can bid for a minimum of 1000 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 1000 ₹121,000
Retail (Max) 1 1000 ₹121,000
Lot Size Calculator

Sunrise Efficient Marketing IPO Promoter Holding

Lejas Desai is the company's promoter.

Share Holding Pre Issue 99.99%
Share Holding Post Issue 72.40%

About Sunrise Efficient Marketing Limited

Sunrise Efficient Marketing Limited engages in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, etc. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG Products. The company follows B2B and B2C business models and is currently an authorized dealer of 138 manufacturers.

The company retails, imports, exports, sells, fabricates, and assembles a wide range of products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.

In 2011, the company introduced Consumer Goods (FMCG Division) and acted as a distributor for Pepsico, and in 2021 company started selling its own brand Synchro Plus motors.

Competitive Strengths:

  1. Large & Diverse Product Portfolio.
  2. Established relationships with institutional customers.
  3. Quality Assurance and Control.
  4. Experienced Promoter and skilled workforce.

Company Financials

Summary of financial Information (Restated Consolidated)
Particulars For the year/period ended (Rs in Lakhs)
  30-Sep-21 31-Mar-21
Total Assets 2,279.36 1,651.16
Total Revenue 3,006.79 2,618.52
Profit After Tax 312.36 18.37

Key Performance Indicator

The market capitalization of Sunrise Efficient Marketing IPO is Rs 60.5 Cr.

Pre IPO Post IPO
P/E (x) 9.7

Objects of the Issue (Sunrise Efficient Marketing IPO Objectives)

The net proceeds of the Offer are proposed to be utilized in the following manner:

  1. Meeting incremental working capital requirements.
  2. General corporate purposes.
  3. Issue-related expenses.

Sunrise Efficient Marketing IPO Review (Avoid)

[Dilip Davda]  SEML’s financial performance is not in line with the asking price. Its super performance for FY22 with extraordinary margin raises eyebrows and concern over sustainability going forward. There is no harm in skipping this tempting issue. Read detail review...


Sunrise Efficient Marketing IPO Subscription Status (Bidding Detail)

The Sunrise Efficient Marketing IPO is subscribed 1.46 times on April 5, 2022 7:17:00 PM. The public issue subscribed 1.13 times in the retail category, times in the QIB category, and 1.78 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)
Other1.78
Retail1.13
Total1.46

Sunrise Efficient Marketing IPO Prospectus

Sunrise Efficient Marketing IPO Rating

96
3.8
Rating:Rated 3.8 stars
Vote Here ...

Sunrise Efficient Marketing IPO Listing Details

Listing Date April 12, 2022
BSE Script Code 543515
NSE Symbol
ISIN INE0KPY01017
Final Issue Price ₹121 per share

Pre-Open Session - BSE

Listing Day Trading Information

Price Details
Final Issue Price
Open
Low
High
Last Trade
BSE SME
₹121.00
₹121.25
₹121.25
₹124.85
₹124.80

Check IPO Performance…

Sunrise Efficient Marketing Limited Contact Details

Sunrise Efficient Marketing Limited
Sub Plot No. 2, block B,
Akash Bhumi Complex,
Village Surat, 394221
Phone: +91 99250 43408
Email: lejas@sunriseefficientmarketing.net
Website: https://sunriseefficientmarketing.com/

Sunrise Efficient Marketing IPO Registrar

Kfin Technologies Limited

Phone: 04067162222, 04079611000
Email: seml.ipo@kfintech.com
Website: https://kosmic.kfintech.com/ipostatus/

Sunrise Efficient Marketing IPO - Buy or Not

Sunrise Efficient Marketing IPO Recommendation Summary

Review By Subscribe Neutral Avoid
Brokers 0 0 1
Members 0 0 0

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Sunrise Efficient Marketing IPO FAQs

Sunrise Efficient Marketing IPO is a SME IPO of 1,380,000 equity shares of the face value of ₹10 aggregating up to ₹16.70 Crores. The issue is priced at ₹121 per share. The minimum order quantity is 1000 Shares.

The IPO opens on March 30, 2022, and closes on April 5, 2022.

Kfin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE SME.

Zerodha customers can apply online in Sunrise Efficient Marketing IPO using UPI as a payment gateway. Zerodha customers can apply in Sunrise Efficient Marketing IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Sunrise Efficient Marketing IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Sunrise Efficient Marketing IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Sunrise Efficient Marketing IPO opens on March 30, 2022 and closes on April 5, 2022.

Sunrise Efficient Marketing IPO lot size is 1000 Shares, and the minimum amount required is ₹121,000.

You can apply in Sunrise Efficient Marketing IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Sunrise Efficient Marketing IPO will be done on Friday, April 8, 2022, and the allotted shares will be credited to your demat account by Tuesday, April 12, 2022. Check the Sunrise Efficient Marketing IPO allotment status.

The Sunrise Efficient Marketing IPO listing date is on April 12, 2022.
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Sunrise Efficient Marketing IPO Message Board

Ranked Members of Chittorgarh.com Forum  Ranked Members | Members with Most Likes

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25 Comments

18. ðŸŽ¯ Big Bull 🎯 |   Link |  Bookmark |May 17, 2022 11:32:04 PM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
Any one Holding Crompton ??
18.1. antarix |   Link |  Bookmark |May 21, 2022 4:59:04 PM
IPO Guru IPO Guru (1200+ Posts, 800+ Likes)
Yes
17. antarix |   Link |  Bookmark |May 21, 2022 4:57:52 PM
IPO Guru IPO Guru (1200+ Posts, 800+ Likes)
Sunrise is now sunset.
16. ðŸŽ¯ Big Bull 🎯 |   Link |  Bookmark |May 14, 2022 7:20:44 PM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
Experts Please share latest GMPs...


Thank u
16.1. antarix |   Link |  Bookmark |May 15, 2022 4:05:41 PM
IPO Guru IPO Guru (1200+ Posts, 800+ Likes)
Increasing your post count?
15. ðŸŽ¯ Big Bull 🎯 |   Link |  Bookmark |May 14, 2022 7:22:25 PM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
Experts Please share latest GMPs...


Thank u
15.1. antarix |   Link |  Bookmark |May 15, 2022 4:05:15 PM
IPO Guru IPO Guru (1200+ Posts, 800+ Likes)
Why copy paste? Issue is already listed.
14. antarix |   Link |  Bookmark |May 11, 2022 8:26:36 PM
IPO Guru IPO Guru (1200+ Posts, 800+ Likes)
Sun has sat instead of rising.
13. ðŸŽ¯ Big Bull 🎯 |   Link |  Bookmark |May 9, 2022 8:20:58 PM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
IPO Subscription

*LIC INDIA*

Issue Closed

QIB : - 02.83 ×
HNI : - 02.91 ×
RETAIL : - 01.99 ×
Emp : - 04.40 ×
Policy Holder : - 06.11 ×
TOTAL : - 02.95 ×
APPLICATION : - 7337575
12. IPOANALYSIS |   Link |  Bookmark |April 12, 2022 1:12:20 PM
Today results came and the profits have doubled. Looks something interesting
12.2. IPOANALYSIS |   Link |  Bookmark |April 13, 2022 2:43:17 PM
Lokesh,i bought it today at 125. It should do well as results have done even better . Their channel partner have some big names
Even though risky but provided yesterday there was buy and no selling with purchase of 45000 shares.
12.3. lokes |   Link |  Bookmark |April 13, 2022 3:04:32 PM
IPO Guru IPO Guru (4400+ Posts, 5100+ Likes)
ok thanks for your views.....i will try to check it on weekend then will decide to buy or not, when i posted it was at 123, now it is at 129, already moved good....will try to enter around 125 next week if available after checking....
11. KING VINOD |   Link |  Bookmark |April 13, 2022 12:56:04 PM
IPO Guru IPO Guru (2400+ Posts, 5400+ Likes)
1 more BSE SME IPO
Opening next week (most probably) further details Awaited.

GLOBAL LONGLIFE HOSPITAL & RESEARCH LIMITED.
Lead Manger : INTERACTIVE FINANCIAL SERVICES.
10. KING VINOD |   Link |  Bookmark |April 13, 2022 12:36:58 PM
IPO Guru IPO Guru (2400+ Posts, 5400+ Likes)
NEXT UPCOMING IPO
Shashwat Furnishing Solutions Limited - (BSE SME)

Dates : 20 to 25-Apr-2022
FV : Rs 10
Price : Rs 45
Lot size : 3000
Total Size : 5,58,000 Shares
Retail : 2,64,000 Shares
9. Ravu |   Link |  Bookmark |April 8, 2022 9:34:57 PM
IPO Mentor IPO Mentor (700+ Posts, 400+ Likes)
Allotment is out. Looks like almost all will get allotment.
Good luck to all alotees.
8. lokes |   Link |  Bookmark |April 5, 2022 9:51:29 PM
IPO Guru IPO Guru (4400+ Posts, 5100+ Likes)
Day1 HNI 1.18X and today only 1.78X....so not sure initial numbers were real or not....Anyways I have not applied here and in dhyani tiles....all the best to all allottees for profits
7. IPOANALYSIS |   Link |  Bookmark |April 5, 2022 4:30:18 PM
If the actual sales and profit growth is as per the mention details then we can see some surprise listing here. Anyway best of luck to alotees . I was in 2 minds here to apply or not but skipped.
6. Bhav |   Link |  Bookmark |April 1, 2022 2:21:59 PM
Top Contributor Top Contributor (400+ Posts, 100+ Likes)
@ lokes @M.Ravi @ Noorul @ Avenue @ Ipo analysis @ eVA and all other expert please guide which in current 4 SME IPO is good for listing gain in your view and are you applying in which?
6.1. lokes |   Link |  Bookmark |April 5, 2022 12:39:00 PM
IPO Guru IPO Guru (4400+ Posts, 5100+ Likes)
https://www.chittorgarh.com/ipo/ipo_discussions.asp?a=1241&c=502444&ap=0
5. IPO Mitr |   Link |  Bookmark |March 31, 2022 3:37:23 AM
Business of the company is very generic with no USP. Also do not trust the financials of the company.
4. Dr. Vara |   Link |  Bookmark |March 30, 2022 8:41:34 PM
Be very careful, the game has started with NII subscription above 1 on day one.
3. AMIT IND |   Link |  Bookmark |March 29, 2022 10:51:37 PM
Top Contributor Top Contributor (600+ Posts, 100+ Likes)
Profit for last year ending was 18.37 lakhs which grew to 3.12 crores {whopping growth of 1700% in 6 months) may be another 3 crore in next six months , JAI HO
2. Kiaan |   Link |  Bookmark |March 25, 2022 2:52:03 PM
Top Contributor Top Contributor (500+ Posts, 200+ Likes)
Hawa Hawaii IPO
1. vgoel |   Link |  Bookmark |March 25, 2022 12:50:26 PM
Extremely suspicious. Company's topline becomes 2.5x in a year and profits increased 35x (annualized) in just 1 year.

Clear avoid. Window dressed offer.
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