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Senco Gold Limited IPO (Senco Gold IPO) Detail

July 4, 2023 - July 6, 2023

Senco Gold IPO is a book built issue of Rs 405.00 crores. The issue is a combination of fresh issue of 0.85 crore shares aggregating to Rs 270.00 crores and offer for sale of 0.43 crore shares aggregating to Rs 135.00 crores.

Senco Gold IPO bidding started from July 4, 2023 and ended on July 6, 2023. The allotment for Senco Gold IPO was finalized on Tuesday, July 11, 2023. The shares got listed on BSE, NSE on July 14, 2023.

Senco Gold IPO price band is set at ₹301 to ₹317 per share. The minimum lot size for an application is 47 Shares. The minimum amount of investment required by retail investors is ₹14,899. The minimum lot size investment for sNII is 14 lots (658 shares), amounting to ₹208,586, and for bNII, it is 68 lots (3,196 shares), amounting to ₹1,013,132.

Iifl Securities Ltd, Ambit Private Limited and SBI Capital Markets Limited are the book running lead managers of the Senco Gold IPO, while Kfin Technologies Limited is the registrar for the issue.

Refer to Senco Gold IPO RHP for detailed information.

Senco Gold IPO Details

IPO Date July 4, 2023 to July 6, 2023
Listing Date July 14, 2023
Face Value ₹10 per share
Price Band ₹301 to ₹317 per share
Lot Size 47 Shares
Total Issue Size12,776,025 shares
(aggregating up to ₹405.00 Cr)
Fresh Issue8,517,350 shares
(aggregating up to ₹270.00 Cr)
Offer for Sale4,258,675 shares of ₹10
(aggregating up to ₹135.00 Cr)
Issue Type Book Built Issue IPO
Listing At BSE, NSE
Share holding post issue77,663,156

Senco Gold IPO Reservation

Senco Gold IPO offers 12,776,023 shares. 2,555,203 (20.00%) to QIB, 1,916,404 (15.00%) to NII, 4,471,609 (35.00%) to RII 3,832,807 (30.00%) to Anchor investors. 95,140 RIIs will receive minimum 47 shares and 970 (sNII) and 1,941 (bNII) will receive minimum 658 shares. (in case of oversubscription)

Investor Category Shares OfferedMaximum Allottees
Anchor Investor Shares Offered3,832,807 (30.00%)NA
QIB Shares Offered2,555,203 (20.00%)NA
NII (HNI) Shares Offered1,916,404 (15.00%)
  bNII > ₹10L1,277,602 (10.00%)1,941
  sNII < ₹10L638,802 (5.00%)970
Retail Shares Offered4,471,609 (35.00%)95,140
Total Shares Offered12,776,023 (100%)

Senco Gold IPO Anchor Investors Details

Senco Gold IPO raises Rs 121.50 crore from anchor investors. Senco Gold IPO Anchor bid date is July 3, 2023. Senco Gold IPO Anchor Investors list

Bid Date July 3, 2023
Shares Offered 3,832,807
Anchor Portion Size (In Cr.) 121.50
Anchor lock-in period end date for 50% shares (30 Days) August 10, 2023
Anchor lock-in period end date for remaining shares (90 Days) October 9, 2023

Senco Gold IPO Timeline (Tentative Schedule)

Senco Gold IPO opens on July 4, 2023, and closes on July 6, 2023.

IPO Open Date Tuesday, July 4, 2023
IPO Close Date Thursday, July 6, 2023
Basis of Allotment Tuesday, July 11, 2023
Initiation of Refunds Wednesday, July 12, 2023
Credit of Shares to Demat Thursday, July 13, 2023
Listing Date Friday, July 14, 2023
Cut-off time for UPI mandate confirmation 5 PM on July 6, 2023

Senco Gold IPO Lot Size

Investors can bid for a minimum of 47 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 47 ₹14,899
Retail (Max) 13 611 ₹193,687
S-HNI (Min) 14 658 ₹208,586
S-HNI (Max) 67 3,149 ₹998,233
B-HNI (Min) 68 3,196 ₹1,013,132
Lot Size Calculator

Senco Gold IPO Promoter Holding

Mr. Suvankar Sen, Jai Hanuman Shri Siddhivinayak Trust, and Om Gaan Ganpataye Bajrangbali Trust are the company promoters.

Share Holding Pre Issue 76.92%
Share Holding Post Issue 68.48%

About Senco Gold Limited

Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer. The products are sold under its brand name "Senco Gold & Diamonds".

Senco Gold primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. The company also offers costume jewelry, gold, and silver coins, and utensils made of silver.

With a catalog of more than 108,000 designs for gold jewelry and more than 46,000 designs for diamond jewelry, the company offers a variety of designs of handcrafted jewelry, most of which are designed and manufactured in-house in collaboration with over 170 skilled local craftsmen in Kolkata and across the country. As on March 31, 2023, the company has a team of 20 designers. The company also manufactures machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.

Through its Everlite (lightweight jewelry), Gossip (silver and fashion jewelry) brands, and Aham collection (jewelry for men) jewelry collections the company aims to cater to the younger generation and the 'upwardly mobile' of India by building brands focused on jewelry of smaller average ticket size. The company's D'Signia Showrooms and Vivaha collection aim to cater to customers seeking heavier or premium designer jewelry or a more premium jewelry retail shopping experience.

Their standard showrooms have an Average Ticket Size of ~₹ 48,000.00, D'Signia Showrooms have an Average Ticket Size of ~₹ 51,000.00 and Everlite Showrooms have an Average Ticket Size of ~₹ 29,000.00, each for the Fiscal 2023.

The company has over 136 showrooms which have a total area of approximately 409,882 sq. ft. It includes 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and towns over 13 states across India.

Company Financials

Senco Gold Limited Financial Information (Restated Consolidated)
Period EndedTotal AssetsTotal RevenueProfit After TaxNet WorthReserves and SurplusTotal Borrowing
31-Mar-211,559.302,674.9261.48602.51536.53532.44
31-Mar-222,100.193,547.41129.10725.77659.46862.97
31-Mar-232,905.324,108.54158.48944.97876.271,177.17
Amount in ₹ Crore

Key Performance Indicator

The market capitalization of Senco Gold IPO is Rs 2462 Cr.

KPI Values
ROE18.9%
ROCE14.2%
Debt/Equity1.25
RoNW18.96%
Pre IPO Post IPO
EPS (Rs) 22.93
P/E (x) 15.53

Objects of the Issue (Senco Gold IPO Objectives)

The company intends to utilize the net proceeds from the issue towards the funding of the following objects:

  1. Funding working capital requirements of the company, and
  2. General corporate purposes.

Senco Gold IPO Review (Apply)

[Dilip Davda]  The company is operating in a highly competitive, fragmented and regulated business. However, its most comprehensive range of product portfolio keeps them in a leading position and that is expressed in its last three fiscal’s performances. Investors may consider an investment with a medium to long-term perspective in this reasonably priced issue. Read detail review...


Senco Gold IPO Subscription Status (Bidding Detail)

The Senco Gold IPO is subscribed 77.25 times on July 6, 2023 7:02:00 PM. The public issue subscribed 16.28 times in the retail category, 190.56 times in the QIB category, and 68.44 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)
QIB190.56
NII68.44
    bNII (bids above ₹10L)72.05
    sNII (bids below ₹10L)61.23
Retail16.28
Total77.25

Total Application : 1,426,741 (15.00 times)

Senco Gold IPO Prospectus

Senco Gold IPO Rating

48
4.1
Rating:Rated 4.1 stars
Vote Here ...

Senco Gold IPO Listing Details

Listing Date July 14, 2023
BSE Script Code 543936
NSE Symbol SENCO
ISIN INE602W01019
Final Issue Price ₹317 per share

Pre-Open Session - NSE Pre-Open Session - BSE

Listing Day Trading Information

Price Details
Final Issue Price
Open
Low
High
Last Trade
BSE
₹317.00
₹431.00
₹401.40
₹443.80
₹404.95
NSE
₹317.00
₹430.00
₹401.20
₹444.00
₹405.30

Check IPO Performance…

Senco Gold Limited Contact Details

Senco Gold Limited
Diamond Prestige, 41A,
A.J.C. Bose Road, 10th floor,
Unit no. 1001, Kolkata – 700 017
Phone: +91 33 4021 5000
Email: corporate@sencogold.co.in
Website: https://sencogoldanddiamonds.com/

Senco Gold IPO Registrar

Kfin Technologies Limited

Phone: 04067162222, 04079611000
Email: sencagold.ipo@kfintech.com
Website: https://kosmic.kfintech.com/ipostatus/

Senco Gold IPO - Buy or Not

Senco Gold IPO Recommendation Summary

Review By Subscribe Neutral Avoid
Brokers 10 0 0
Members 10 1 0

Read All Reviews Post Your Review Manage Reviews

Senco Gold IPO FAQs

Senco Gold IPO is a main-board IPO of 12,776,025 equity shares of the face value of ₹10 aggregating up to ₹405.00 Crores. The issue is priced at ₹301 to ₹317 per share. The minimum order quantity is 47 Shares.

The IPO opens on July 4, 2023, and closes on July 6, 2023.

Kfin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in Senco Gold IPO using UPI as a payment gateway. Zerodha customers can apply in Senco Gold IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Senco Gold IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Senco Gold IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Senco Gold IPO opens on July 4, 2023 and closes on July 6, 2023.

Senco Gold IPO lot size is 47 Shares, and the minimum amount required is ₹14,899.

You can apply in Senco Gold IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Senco Gold IPO will be done on Tuesday, July 11, 2023, and the allotted shares will be credited to your demat account by Thursday, July 13, 2023. Check the Senco Gold IPO allotment status.

The Senco Gold IPO listing date is on July 14, 2023.
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Senco Gold IPO Message Board

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1631 Comments

674. Kalimpong |   Link |  Bookmark |July 26, 2023 2:43:10 PM
Has Senco formed a base?
It’s valuation seem to be less than it’s peers.
Good time for entry?
674.2. Tejas Pandya |   Link |  Bookmark |July 28, 2023 1:51:43 PM
IPO Guru IPO Guru (3500+ Posts, 2800+ Likes)
Today crossed 400+ .. good going..
674.3. ipobull |   Link |  Bookmark |July 28, 2023 4:00:29 PM
IPO Guru IPO Guru (1000+ Posts, 1000+ Likes)
Yes, happy to have stood vindicated.
673. Kiaan |   Link |  Bookmark |July 25, 2023 5:46:10 PM
Top Contributor Top Contributor (500+ Posts, 200+ Likes)
Today volumes halved. What does this indicate ?
672. Monster Zero |   Link |  Bookmark |July 24, 2023 9:37:03 PM
IPO Guru IPO Guru (3100+ Posts, 2800+ Likes)
Added 4 additional lots @ 368...
Holding 5 lots @358...no worries as the last qtr was good for jewelery industry.
Should rise until January.😇
672.2. Monster Zero |   Link |  Bookmark |July 28, 2023 10:58:45 PM
IPO Guru IPO Guru (3100+ Posts, 2800+ Likes)
@DHARMENDRA SHARMA 
TVS hold,
Senco hold
Apar industries hold
Rcf holdLikhitha hold
Kpit hold

Event management companies on radar
Diwali, wedding season etc about to begin after a month.
Grains already fired.
Dawat buy call at 95 is now 160+
Apar buy call at 1300 and again at 2500..is now near 4000.
672.3. Pinak |   Link |  Bookmark |July 29, 2023 3:32:18 PM
Sir any target for Senco Gold?
Today Thanga Mayil Jewellery Ltd skyrocketed🚀🔥 post result. Moved 17%📈📈. Result could be a good trigger for Senco too.
670. Amit Kumar Yadav |   Link |  Bookmark |July 21, 2023 7:44:10 PM
IPO Mentor IPO Mentor (700+ Posts, 300+ Likes)
Stiil holding one lot. I hope senco sunken ship na ho jaye.. Gold stocks ka koi bharosa nahi. IPO price is my stop loss now
669. jitZ |   Link |  Bookmark |July 21, 2023 3:06:59 PM
I M STILL HOLDING MY ALLOTED 658 SHARES.... TODAY RISING WITH GOOD VOLUME......ANY ADVICE
668. ManishDwiv |   Link |  Bookmark |July 21, 2023 11:14:35 AM
Top Contributor Top Contributor (600+ Posts, 200+ Likes)
Rising with Good volumes today !!
668.1. Gujju IPO |   Link |  Bookmark |July 21, 2023 12:46:58 PM
Top Contributor Top Contributor (500+ Posts, 200+ Likes)
After listing seen first green candle today, hope will see the green candle continue everyday
667. Mas |   Link |  Bookmark |July 20, 2023 6:11:12 PM (200+ Posts)
This is going other way round. No buyer at 365/- . Willl test retailers patience. Jewellery stock can't say where they will go. Past experience this stock never reward to SH, Holding 3 lot, but with a strict stop loss of 349/-
666. IPO guro |   Link |  Bookmark |July 20, 2023 1:47:39 PM
IPO Guru IPO Guru (1300+ Posts, 500+ Likes)
I think 2 months Target near ₹ 270 to 300
666.2. SSingh |   Link |  Bookmark |July 20, 2023 7:41:49 PM
IPO Guru IPO Guru (1400+ Posts, 800+ Likes)
Halat badalte hee, Jazbaat badal gaye.. 😂😂
666.3. ipobull |   Link |  Bookmark |July 28, 2023 3:59:48 PM
IPO Guru IPO Guru (1000+ Posts, 1000+ Likes)
@IPO guro,
What's your next target after today's 100 m dash by Senco though it is up for a marathon ?
665. NaM |   Link |  Bookmark |July 20, 2023 1:19:30 PM
Kalyan Jewellers was below ipo price for many years. Senco can also come below ipo price i.e below 317 . Market is also at all time high any correction in market which is most likely will hammer this counter badly
Risk taking investor hold else everyone EXIT senco shares.
664. Rajesh s. |   Link |  Bookmark |July 19, 2023 3:54:54 PM
IPO Mentor IPO Mentor (600+ Posts, 700+ Likes)
God knows from where is coming non stop selling in senco shares.
SAY ❌ TO 1️⃣0️⃣8️⃣
663. abc xyz |   Link |  Bookmark |July 18, 2023 9:27:11 PM
IPO Guru IPO Guru (1400+ Posts, 1400+ Likes)
Those who are in market or wants to be in market for longer time, they must be developed the art of Living in Volatile market. Those who can develop this art they are the winners.

For better understanding I am giving the recent example of Avalon Technology. It's ipo was given @438 in April 2023. After that the stock reached to it's lowest level @350. But today it's trading @649 & touched it's ATH@ 730 Levels.
So don't look the daily price movement but choose fundamentally strong Company having good business model with sound track record. Give reasonable time to your stock and review it at least 6 months with it's quarterly results.

One more thing that Our Blood report tells us most of the things and here financial results can give larger picture & In the stock market the market always respects numbers. No one can beat the numbers. ITC & L & T are the best example of this .

And lastly for those who are nervous with the (downward ) current market price may not be forget that Very senior Fund manager Mr. Prashant Jain have also invested in this company. He is not a foolish one like us. 🥰😃😝. So don't worry and give some time to the stock.
663.2. abc xyz |   Link |  Bookmark |July 18, 2023 10:45:56 PM
IPO Guru IPO Guru (1400+ Posts, 1400+ Likes)
@ipobull 
I got allotment (BHNIs) in Kaynes & Dreamfolks.
Kaynes were given@587 & got listed @775. After that it was traded below 1000 and nowadays it's +1800. No one can stop the good fundamentally stock for much more time. We have to understand this fact & Market always loves the Numbers. It's all game of numbers. Hence patience & your strong conviction are the two strong piller of the market.
663.3. abc xyz |   Link |  Bookmark |July 28, 2023 5:16:40 PM
IPO Guru IPO Guru (1400+ Posts, 1400+ Likes)
Good news for Senco Holders & Jeena Sikho , as today stock rose upto 7.63 % & closed @413.95. & 9.38% and touched ATH : 750 Level & finally cosed @710.90.

After watching today's rise the confidence level of all equity holders may have certainly boost up. Hold tight this gem for enjoying the best Diwali with Senco. 😃😀🤓😉😄
662. Akhil IPO |   Link |  Bookmark |July 18, 2023 2:56:08 AM
Both the peers of Senco gold - Kalyan Jewellers and Thangamayil hit new 52 week high today.
Kalyan is trading at 40 PE and Thangamayil is trading at 30 PE.
This gives lucrative opportunity to add Senco at 20 PE right now. (expected 
min. 25-50% gain in short term).
661. ipobull |   Link |  Bookmark |July 17, 2023 9:21:19 PM
IPO Guru IPO Guru (1000+ Posts, 1000+ Likes)
Senco Gold is a gold mine. Hold it till end of Dec qtr results to reap good returns.
661.3. kcm |   Link |  Bookmark |July 18, 2023 4:20:26 PM
Thinking to add 342 more at about 370 to my bhni allotment & sell all 1k by the end of the year.
661.4. ipobull |   Link |  Bookmark |July 18, 2023 10:25:21 PM
IPO Guru IPO Guru (1000+ Posts, 1000+ Likes)
I think 380 levels are appropriate to enter. Rs. 10 on either side should not matter much, because when a stock is on fire, it just gallops. You are seeing what is happening to Dreamfolks now.
660. CAGauravGoyal |   Link |  Bookmark |July 17, 2023 5:20:43 PM
@abc xyz 

Hello Sir, thanks for all your guidance so far.

I have 1 lot in retail category. Should I hold it or sale? I can hold it for long-term too if that is advisable.

What should be the target price?

Thanks in advance!
660.1. abc xyz |   Link |  Bookmark |July 17, 2023 6:35:39 PM
IPO Guru IPO Guru (1400+ Posts, 1400+ Likes)
@CAGauravGoyal 

I don't know your profile & risk appetite. I too have Senco Gold in good numbers. I am quiet bullish on Senco due to following reasons.
1. Very good & nice business model.
2. Promoters are relatively honest and more than 30 years experience in this field.
3. Reasonable valuation.
4. Comparison with Thangamayli will give the edge to Senco.
4. Former fund Manager ( HDFC) Shri Prashant Jain have invested in this company.
5. My conservative target of a year is +950.
If you are long term investor, may hold this but if you are short term investor, book the profit & enjoy.
660.2. CAGauravGoyal |   Link |  Bookmark |July 17, 2023 8:25:48 PM
@abc xyz 

Thanks a lot for your guidance.
Will hold it for long term.
🙏
659. VIKTG |   Link |  Bookmark |July 17, 2023 11:34:05 AM
Sab bech bach ke nikal gye kya bhai?
Ya mai hi sirf akele bcha hu?
Holding 300 qty
659.3. Bull market |   Link |  Bookmark |July 17, 2023 1:54:12 PM
I am holding 1 lot for target of 500
659.4. Kaushik D |   Link |  Bookmark |July 17, 2023 7:35:38 PM
I think something different is cooking up in this counter. A chunk of retail might have bought instead of selling on the first day. Whoever sold will be trying to shake the Retail by pulling down the price low in 370 range this week. In parallel many see the valuation in light of titan. Th evaluation of the companies are David vs Goliath but the core business remain the same and that way senco is much much undervalued now. What you all say ?
658. Amit banda |   Link |  Bookmark |July 17, 2023 2:36:11 PM
i am holding all 659 shares
657. jitZ |   Link |  Bookmark |July 17, 2023 12:52:41 PM
HOLDING ON TO MY ALLOTED LOT OF 658 SHARES....
656. SSingh |   Link |  Bookmark |July 17, 2023 6:19:29 AM
IPO Guru IPO Guru (1400+ Posts, 800+ Likes)
1. Decent listing, not a bumper one. So still valuations are good.
2. Heavy volumes. 70.66L shares delivered (55% of IPO size, more than Retail + HNI).
3. Good profitable company.
4. Orders to be placed at LC - Call by grey brokers in preopen on listing day.
5. Overall bullish sentiments in mainline recent IPOs (Cyient DLM, ideaForge)

These 5 pandavs will ensure that at the end of this Mahabharat (initial dust settlement times) only truth prevails (fundamentals win).All the best those who are holding. 👍👍
656.2. BullsEyee |   Link |  Bookmark |July 17, 2023 7:26:44 AM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
buy in dip
656.3. BullsEyee |   Link |  Bookmark |July 17, 2023 12:43:37 PM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
..
655. ipobull |   Link |  Bookmark |July 15, 2023 9:58:12 PM
IPO Guru IPO Guru (1000+ Posts, 1000+ Likes)
There was NII selling pressure on the first day bringing the share price down to 405. No need to worry. It may go to even 390 levels, but will claw back fast after 2-3 days once the seling pressure is over. Valuations of the company are reasonable and it is a profit making company with healthy growth.
655.6. Bhavs |   Link |  Bookmark |July 18, 2023 11:05:51 PM
When is the quarterly results date?
655.7. Why locked |   Link |  Bookmark |July 18, 2023 11:52:06 PM
Result date not declared yet but today's gold price rally may have good impact tomorrow.