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Credo Brands Marketing Limited IPO (Mufti Menswear IPO) Detail

December 19, 2023 - December 21, 2023

Mufti Menswear IPO is a book built issue of Rs 549.78 crores. The issue is entirely an offer for sale of 1.96 crore shares.

Mufti Menswear IPO bidding started from December 19, 2023 and ended on December 21, 2023. The allotment for Mufti Menswear IPO was finalized on Friday, December 22, 2023. The shares got listed on BSE, NSE on December 27, 2023.

Mufti Menswear IPO price band is set at ₹266 to ₹280 per share. The minimum lot size for an application is 53 Shares. The minimum amount of investment required by retail investors is ₹14,840. The minimum lot size investment for sNII is 14 lots (742 shares), amounting to ₹207,760, and for bNII, it is 68 lots (3,604 shares), amounting to ₹1,009,120.

Dam Capital Advisors Ltd (Formerly Idfc Securities Ltd), ICICI Securities Limited and Keynote Financial Services Ltd are the book running lead managers of the Mufti Menswear IPO, while Link Intime India Private Ltd is the registrar for the issue.

Refer to Mufti Menswear IPO RHP for detailed information.

Mufti Menswear IPO Details

IPO Date December 19, 2023 to December 21, 2023
Listing Date December 27, 2023
Face Value ₹2 per share
Price Band ₹266 to ₹280 per share
Lot Size 53 Shares
Total Issue Size19,634,960 shares
(aggregating up to ₹549.78 Cr)
Offer for Sale19,634,960 shares of ₹2
(aggregating up to ₹549.78 Cr)
Issue Type Book Built Issue IPO
Listing At BSE, NSE
Share holding post issue64,301,880

Mufti Menswear IPO Reservation

Mufti Menswear IPO offers 19,634,960 shares. 3,926,992 (20.00%) to QIB, 2,945,244 (15.00%) to NII, 6,872,236 (35.00%) to RII and 5,890,488 (30.00%) to Anchor investors. 129,664 RIIs will receive minimum 53 shares and 1,323 (sNII) and 2,646 (bNII) will receive minimum 742 shares. (in case of oversubscription)

Investor Category Shares OfferedMaximum Allottees
Anchor Investor Shares Offered5,890,488 (30.00%)NA
QIB Shares Offered3,926,992 (20.00%)NA
NII (HNI) Shares Offered2,945,244 (15.00%)
  bNII > ₹10L1,963,496 (10.00%)2,646
  sNII < ₹10L981,748 (5.00%)1,323
Retail Shares Offered6,872,236 (35.00%)129,664
Total Shares Offered19,634,960 (100%)

Mufti Menswear IPO Anchor Investors Details

Mufti Menswear IPO raises Rs 164.93 crore from anchor investors. Mufti Menswear IPO Anchor bid date is December 18, 2023. Mufti Menswear IPO Anchor Investors list

Bid Date December 18, 2023
Shares Offered 5,890,488
Anchor Portion Size (In Cr.) 164.93
Anchor lock-in period end date for 50% shares (30 Days) January 21, 2024
Anchor lock-in period end date for remaining shares (90 Days) March 21, 2024

Mufti Menswear IPO Timeline (Tentative Schedule)

Mufti Menswear IPO opens on December 19, 2023, and closes on December 21, 2023.

IPO Open Date Tuesday, December 19, 2023
IPO Close Date Thursday, December 21, 2023
Basis of Allotment Friday, December 22, 2023
Initiation of Refunds Tuesday, December 26, 2023
Credit of Shares to Demat Tuesday, December 26, 2023
Listing Date Wednesday, December 27, 2023
Cut-off time for UPI mandate confirmation 5 PM on December 21, 2023

Mufti Menswear IPO Lot Size

Investors can bid for a minimum of 53 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 53 ₹14,840
Retail (Max) 13 689 ₹192,920
S-HNI (Min) 14 742 ₹207,760
S-HNI (Max) 67 3,551 ₹994,280
B-HNI (Min) 68 3,604 ₹1,009,120
Lot Size Calculator

Mufti Menswear IPO Promoter Holding

The Promoters of the company are Kamal Khushlani and Poonam Khushlani.

Share Holding Pre Issue 66.66%
Share Holding Post Issue 53.66%

About Credo Brands Marketing Limited

Incorporated in 1999, Credo Brands Marketing Limited offers casual clothing for men with its flagship brand "Mufti".

In 1998, the company's product range consisted only of shirts, T-shirts and trousers. Today, however, the company offers a wide range of products including sweatshirts, jeans, cargos, chinos, jackets, blazers and sweaters. These products are available in different categories, e.g. relaxed casual wear for vacations, authentic everyday wear, urban casual wear, party wear and athleisure.

The company currently operates 1,773 retail outlets across India (as of May 31, 2023). These include 379 exclusive brand stores (EBOs), 89 large format stores (LFSs) and 1,305 multi-brand stores (MBOs).

The company's reach extends from major metropolitan areas to Tier 3 cities. As of March 31, 2023, March 31, 2022, and March 31, 2021, the company is present in 582, 598 and 569 cities, respectively.

As of May 31, 2023, the company's design team consisted of 15 members. They made it possible to create and produce more than 1,348 designs in the 2023 financial year.

Credo Brands Marketing Limited Financial Information (Restated Consolidated)

Credo Brands Marketing Limited's revenue increased by 43.54% and profit after tax (PAT) rose by 116.88% between the financial year ending with March 31, 2023 and March 31, 2022.

Period Ended30 Jun 202331 Mar 202331 Mar 202231 Mar 2021
Assets592.38574.48476.05416.99
Revenue119.43509.32354.84261.15
Profit After Tax8.5877.5135.743.44
Net Worth289.88281.35235.73192.33
Reserves and Surplus
Total Borrowing11.3010.0813.4615.23
Amount in ₹ Crore

Key Performance Indicator

The market capitalization of Mufti Menswear IPO is Rs 1800.45 Cr.

KPI Values
ROE29.98%
ROCE28.16%
Debt/Equity0.65
RoNW29.98%
Pre IPO Post IPO
EPS (Rs) 0.54
P/E (x) 23.2223.23

Objects of the Issue (Mufti Menswear IPO Objectives)

The objectives of the Offer are to (i) achieve the benefits of listing the Equity Shares on the Stock Exchanges and (ii) carry out the Offer for Sale of up to 19,634,960 Equity Shares. Further, the Company expects that the proposed listing of its Equity Shares will enhance our visibility and brand image and provide liquidity to the Shareholders and a public market for the Equity Shares in India.

Mufti Menswear IPO Review (May apply)

[Dilip Davda]  The company is operating in a highly competitive segment and has no own manufacturing unit, but deals of third party contract model. After posting robust growth in bottom lines for FY22 and FY23, it marked decline as hinted by Q1-FY24 performance. Based on annualized FY24 earnings, the issue appears fully priced. Well-informed investors may park funds for the medium to long term rewards. Read detail review...


Mufti Menswear IPO Subscription Status (Bidding Detail)

The Mufti Menswear IPO is subscribed 51.85 times on December 21, 2023 7:02:00 PM. The public issue subscribed 19.94 times in the retail category, 104.95 times in the QIB category, and 55.52 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)
QIB104.95
NII55.52
    bNII (bids above ₹10L)55.73
    sNII (bids below ₹10L)55.10
Retail19.94
Total51.85

Total Application : 2,392,774 (18.45 times)

Mufti Menswear IPO Prospectus

Mufti Menswear IPO Rating

13
3.5
Rating:Rated 3.5 stars
Vote Here ...

Mufti Menswear IPO Listing Details

Listing Date December 27, 2023
BSE Script Code 544058
NSE Symbol MUFTI
ISIN INE220Q01020
Final Issue Price ₹280 per share

Pre-Open Session - NSE Pre-Open Session - BSE

Listing Day Trading Information

Price Details
Final Issue Price
Open
Low
High
Last Trade
BSE
₹280.00
₹282.00
₹262.05
₹324.55
₹312.50
NSE
₹280.00
₹282.35
₹261.60
₹324.80
₹312.20

Check IPO Performance…

Credo Brands Marketing Limited Contact Details

Credo Brands Marketing Limited
B-8, MIDC Central Road, Marol,
Next to MIDC Police Station
Andheri (E), Mumbai - 400093,
Phone: +91 22 6141 7200
Email: investorrelations@mufti.in
Website: https://www.credobrands.in/

Mufti Menswear IPO Registrar

Link Intime India Private Ltd

Phone: +91-22-4918 6270
Email: credobrands.ipo@linkintime.co.in
Website: https://linkintime.co.in/initial_offer/public-issues.html

Mufti Menswear IPO FAQs

Mufti Menswear IPO is a main-board IPO of 19,634,960 equity shares of the face value of ₹2 aggregating up to ₹549.78 Crores. The issue is priced at ₹266 to ₹280 per share. The minimum order quantity is 53 Shares.

The IPO opens on December 19, 2023, and closes on December 21, 2023.

Link Intime India Private Ltd is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in Mufti Menswear IPO using UPI as a payment gateway. Zerodha customers can apply in Mufti Menswear IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Mufti Menswear IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Mufti Menswear IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Mufti Menswear IPO opens on December 19, 2023 and closes on December 21, 2023.

Mufti Menswear IPO lot size is 53 Shares, and the minimum amount required is ₹14,840.

You can apply in Mufti Menswear IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Mufti Menswear IPO will be done on Friday, December 22, 2023, and the allotted shares will be credited to your demat account by Tuesday, December 26, 2023. Check the Mufti Menswear IPO allotment status.

The Mufti Menswear IPO listing date is on December 27, 2023.
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Mufti Menswear IPO Message Board

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595 Comments

235. Seth. |   Link |  Bookmark |January 17, 2024 12:24:58 AM
IPO Guru IPO Guru (1200+ Posts, 600+ Likes)
Result update

#credo brands #Mufti @MuftiJeans

#Q3Results declared

QoQ PAt grew by ⏫226% at
28 cr PAT vs 8.56 cr in June Quarter.

Revenue ⏫40% growth QoQ at 166.8 cr vs 119.4 cr in last quarter

Company on path of growing at fast pace as declared in guidence by promotor
HoH revenue growth by 21%
And YoY revenue growth is 17%

Total 31 new store added in FY24
ROCE 38.4% & ROE 26.2%

#Mufti has 2nd market leading position in India.
Cities presence = 213
Number of stores = 379

And 3rd place in India market Share of Men’s Casual Led Western Wear Players in
the Mid Price+ Branded Market – FY2022 (image attached)

📌Asset light business model
📌 Net debt free
All in All best result🎉
And next result would be blockbuster and more fruitful than this as Navratri , Diwali & Christmas;all 3 festivals sales will come as revenue in upcoming December ending Q3 result.
Current TTM PE is just 23.75 while PEER Cantabill at 34.2 and KKCL at 33.5.

I'm holding for atleast 350 target and may go to 400 because I see good Potential in the company and leading position in India market of Apperal/clothing still I may go wrong so take you own decision accordingly🙏. Thanks for reading.

235.18. Nmanoff |   Link |  Bookmark |January 19, 2024 1:00:37 PM
The management I think needs to setup a conc call. Try to get mutual funds others to invest by having meetings with them. Until now they haven't done any
235.19. Seth. |   Link |  Bookmark |January 21, 2024 1:03:57 AM
IPO Guru IPO Guru (1200+ Posts, 600+ Likes)
yes right
234. Aman Soni |   Link |  Bookmark |January 11, 2024 3:07:01 PM
QIB 10k crore done till 3 pm
234.1. Jaisharma |   Link |  Bookmark |January 12, 2024 11:49:34 AM
??
233. ETHICS |   Link |  Bookmark |January 10, 2024 12:29:33 PM
Can anybody say what is happening in this stock..everyday it is falling and now below IPO Price.Any senior member can guide what is issue in this,even results date declared.
Is it better to stay invested in this or sell it
233.1. NeoLongus |   Link |  Bookmark |January 10, 2024 9:20:27 PM
IPO Mentor IPO Mentor (800+ Posts, 400+ Likes)
If it's any indication, I didn't even choose to apply in this IPO from any of my accounts.

"I am an optimist by nature and I reserve the right to be wrong" - RJ

Keep minting!
232. Anil Shravan Bodade |   Link |  Bookmark |January 8, 2024 5:50:49 PM
Credo brand target price information guide sir 🙏 hold ya selll
231. sai sreekanth |   Link |  Bookmark |January 8, 2024 11:59:09 AM
I think they might declare Dec quarter and 9 months results directly and not declare Sep quarter/6 months results separately. In that case, the results will not come till around the end of January 2024.
230. Seth. |   Link |  Bookmark |January 2, 2024 11:17:46 AM
IPO Guru IPO Guru (1200+ Posts, 600+ Likes)
Again panic Selling seeing nifty fall.
I talked with mngment, their response was good.
I suggested them to upscale business in "online/ecommerce" and they told me "we will take this suggestion in upcoming meeting".

Their presence on instaa is strong with 1.38 lacs followers and in page shop so it would be generating good sales.
Once good revenue will kick in it will go up , may be they send some new notifications on exchange also.

Short term price is unpredictable , after result it will give clarity to investors lobby.
Result date would be announced soon as per exchange notifications, closure of trading window announced already.
230.9. Nmanoff |   Link |  Bookmark |January 3, 2024 11:40:40 AM
Yeah good points you noted there. Need to watch this bugger closely
230.10. Nmanoff |   Link |  Bookmark |January 15, 2024 9:04:57 AM
i am getting very bugged by this company. I keep thinking if they do a margin of 25% their PE for this year will elevate to 30 even with a 600 crore revenue . Looks like the low PE is on a higher base and margin. Another day before we know the direction.
https://docs.google.com/spreadsheets/d/1ridQMRhO5e0At-TYoq74ioFVmvHVeReYD_6INoA9LtE/edit#gid=155183096
229. ETHICS |   Link |  Bookmark |January 1, 2024 5:19:16 PM
Good evening and wishing all members a happy and prosperous New year.
​  Can anybody plz share their opinion on this stock.
Can be hold for long-term ..becoz everyday it's price is going down.
228. Nmanoff |   Link |  Bookmark |December 30, 2023 4:49:52 PM
Why is this a pure OFS of 550 Crore. Anybody has a good reason ? they are paying intrest cost of 17 crore per year which is about 24% of the PAT. they could have easily closed it out by diverting some into the company. SHareholding also coming down post this listing to 53% . Are they not bullish about the company ?
228.6. Seth. |   Link |  Bookmark |January 2, 2024 9:11:12 AM
IPO Guru IPO Guru (1200+ Posts, 600+ Likes)
Great analysis 👍
September result would be good and it will decide future of share probably
228.7. Nmanoff |   Link |  Bookmark |January 2, 2024 9:40:30 AM
Looks like it has taken off with volumes... missed buying it . had orders at 271..
227. Seth. |   Link |  Bookmark |December 30, 2023 4:42:21 PM
IPO Guru IPO Guru (1200+ Posts, 600+ Likes)
I bought 5.64 lac worth shares at 282 on pre open.

My view is atleast 400 it can achieve in short term , currently IPO slow down is cause it's not moving up.
September and December quarter results will be 100% blockbuster for sure because of Diwali festival season and upcoming wedding season and then script will run like what happened in Kaynes , Vishnu prkash , JSW infrastructure , India shelter etc.

Company paying dividend every year except covid year.

Times of India is one of the stake holders in company
Mufti brand is famous and credible in affordable range

I think after a result release big investors and fund house will pick this script for long term

This was first indian brand in men's wear otherwise there were all foreign brand like Levi's , diseal etc.
Promoter is business focused and will achieve good revenue in coming years.

Please take your own decision according to your risk capacity , I earned good in many recent listing so I can take risk here for 50% upside atleast..🙏
227.6. Nmanoff |   Link |  Bookmark |January 16, 2024 5:03:27 PM
The results look great.
227.7. Jamnagar IPOholic |   Link |  Bookmark |January 16, 2024 8:04:54 PM
@Seth. 
Me Also holding with loss..
Q2 result are already out..

What is your views?
226. whiteFox |   Link |  Bookmark |December 29, 2023 10:31:14 PM
IPO Mentor IPO Mentor (600+ Posts, 200+ Likes)
Not a long term stock to add in portfolio
225. NATTU |   Link |  Bookmark |December 29, 2023 5:12:51 PM
1 lots hold kiya. kitne time tak rakhna sahi hoga. mera irada 6 month ka he Priya guru jan bataye pls 🙏
225.1. Aaashish |   Link |  Bookmark |January 1, 2024 9:55:28 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
wait till atleast march results
if they are bad, I will sell my alloted lot

company is available at decent valuation
224. Seth. |   Link |  Bookmark |December 28, 2023 10:57:06 PM
IPO Guru IPO Guru (1200+ Posts, 600+ Likes)
Here is the success story of founder and owner Mr Kamal Khuslani.
https://www.google.com/amp/s/zeenews.india.com/hindi/zee-hindustan/utility-news/know-kamal-khushlani-business-who-borrowed-rs-10-thousand-giving-competition-to-mukesh-ambani-and-ratan-tata/1929129/amp

Mufti brand ambassador is Actor Kartik Aryan since 2018 , can Google it
You can visit Mufti insta page and check there

That page has good following and well online presence

223. SMEARV |   Link |  Bookmark |December 27, 2023 11:42:24 PM (400+ Posts)
Mufty 1 retail allotted.
I am only uses their cloths but profit is not even the price of 1 jeans.
Will hold till I wear their clothes...
223.1. A. Rajput |   Link |  Bookmark |December 29, 2023 5:54:23 PM
Top Contributor Top Contributor (300+ Posts, 100+ Likes)
Bilkul sir jis quality ka clothes banati he usi tarah profit bhi bana ke degi credo
Hold for long term
223.2. Aaashish |   Link |  Bookmark |January 1, 2024 9:54:19 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
@SMEARV 

where are you from
I have seen the brand is waning in delhi market atleast, 7-8 years back, Irfan pathan used to do its AD and had a good brand recall but now hardly anyone buys from Mufti

at that time, the quality was good

Due to low PE, i am thinking of taking a bet in this for short term

does Mufti has good brand recall in your region

Dis : applied in IPO and holding the alloted lot, thinking of adding more
222. Seth. |   Link |  Bookmark |December 27, 2023 9:14:05 PM
IPO Guru IPO Guru (1200+ Posts, 600+ Likes)
I'm holding my Allotment of HNI lot because of,

1
Good Dividend paying company
(Paid 20 rs per share in fy 23 which comes to "6.5%" huge dividend yield as per 310 rs )

2
Strong market presence in 519 cities with 1807 touchpoints

3
Expected result would be better than June quarter as major revenue comes after September quarter because of festivals and wedding season sales.

4
Asset light business model, all products manufacturing are outsourced.

5

Cheap valuation compared to industry peers PE and price to sales also cheaper.

Free float excluding Anchor investors is apx 1.37 cr and today traded 3.12 cr so huge volume and major selling pressure absorbed imv.

Please do your own research and decide by yourself to hold or sell I may prove wrong totally..🙏
222.7. Nmanoff |   Link |  Bookmark |December 28, 2023 9:28:16 PM
Hey ​@Seth.  yeah.. cool.. that 20 rupees dividend has two parts. 10 rupees out of that is special dividend.
lets say they pay out 32 crores again this year. so that has to be divided amoungst 6.4 crore shares( this is the current outstanding shares). so that comes to 5 rupees. without the special dividend it will be 2.5 rupees.

in case they do give 20 rupees then they have to dole out rupees 128 crore
20* 6.4 crore share = 128 crores ( which is much more than what they earn in the year)
222.8. Seth. |   Link |  Bookmark |December 28, 2023 10:40:31 PM
IPO Guru IPO Guru (1200+ Posts, 600+ Likes)
Obviously it would be not that much dividend but how much dividend they will pay that we can't know now.
I only mentioned past data in future they can pay more or less.
If we assume same dividend then yield would be 1.66% on 300 rs price that's good.
Also with increase in share price yield would be less but gain would be more
221. Monster Zero |   Link |  Bookmark |December 27, 2023 8:44:32 PM
IPO Guru IPO Guru (3100+ Posts, 2800+ Likes)
Bulk deal for Mufti

221.2. ETHICS |   Link |  Bookmark |December 27, 2023 10:47:01 PM
Can u plz share ur take on this..I am having 1shni .. should it be hold on long term or sell.TIA
221.3. Mercyless |   Link |  Bookmark |December 28, 2023 8:23:58 AM
@Monster Zero I'm not able to understand the bulk deals. They have bought and sold at same price.?
Can you explain please 🥺
220. montu parashar |   Link |  Bookmark |December 27, 2023 9:27:18 PM
Just got debit massage from axis bank
219. G profit |   Link |  Bookmark |December 27, 2023 7:20:16 PM
IPO Mentor IPO Mentor (1200+ Posts, 300+ Likes)
POs listed well above expectations:

-IREDA
-Gandhar Oil
-Tata Technologies
-Flair Writing
-DOMS Industries

After that, IPOs listed well below expectations:

-Inox India
-Suraj Estate
-Muthoot Microfin
-Motisons Jewellers
-Happy Forging
-Credo Brands

Whenever there will be too much optimism, IPOs will list low and when there will be too much pessimism, IPOs will list high.

This is a usual cyclic trend in IPOs .. nothing new in this.

Stay calm and enjoy IPOs !
218. Kailash sharma |   Link |  Bookmark |December 27, 2023 3:51:24 PM
Top Contributor Top Contributor (400+ Posts, 300+ Likes)
No problem nothing to worry 350 is short term target
217. Jana |   Link |  Bookmark |December 27, 2023 3:31:42 PM (200+ Posts)
Sold one reatail allotment at 320
216. Kailash sharma |   Link |  Bookmark |December 27, 2023 2:48:42 PM
Top Contributor Top Contributor (400+ Posts, 300+ Likes)
Buy 2000 share @278 in morning first target 350 second Target 395
216.1. Small Investor |   Link |  Bookmark |December 27, 2023 3:08:07 PM
IPO Guru IPO Guru (2200+ Posts, 1100+ Likes)
bhai 322 pr 100 bought krte hi 312 pr aa gya