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Magson Retail And Distribution Limited IPO (Magson IPO) Detail

June 23, 2023 - June 27, 2023

Magson IPO is a fixed price issue of Rs 13.74 crores. The issue is entirely a fresh issue of 21.14 lakh shares.

Magson IPO bidding started from June 23, 2023 and ended on June 27, 2023. The allotment for Magson IPO was finalized on Monday, July 3, 2023. The shares got listed on NSE SME on July 6, 2023.

Magson IPO price is ₹65 per share. The minimum lot size for an application is 2000 Shares. The minimum amount of investment required by retail investors is ₹130,000. The minimum lot size investment for HNI is 2 lots (4,000 shares) amounting to ₹260,000.

Isk Advisors Pvt Ltd is the book running lead manager of the Magson IPO, while Bigshare Services Pvt Ltd is the registrar for the issue. The market maker for Magson IPO is Sunflower Broking.

Refer to Magson IPO RHP for detailed information.

Magson IPO Details

IPO Date June 23, 2023 to June 27, 2023
Listing Date July 6, 2023
Face Value ₹10 per share
Price ₹65 per share
Lot Size 2000 Shares
Total Issue Size2,114,000 shares
(aggregating up to ₹13.74 Cr)
Fresh Issue2,114,000 shares
(aggregating up to ₹13.74 Cr)
Issue Type Fixed Price Issue IPO
Listing At NSE SME
Share holding pre issue5,736,000
Share holding post issue7,850,000
Market Maker portion106,000 shares
Sunflower Broking

Magson IPO Reservation

Magson IPO offers 2,114,000 shares. 1,004,000 (47.49%) to NII, 1,004,000 (47.49%) to RII.

Investor Category Shares Offered
Anchor Investor Shares Offered-
Market Maker Shares Offered106,000 (5.01%)
Other Shares Offered1,004,000 (47.49%)
Retail Shares Offered1,004,000 (47.49%)
Total Shares Offered2,114,000 (100%)

Magson IPO Timeline (Tentative Schedule)

Magson IPO opens on June 23, 2023, and closes on June 27, 2023.

IPO Open Date Friday, June 23, 2023
IPO Close Date Tuesday, June 27, 2023
Basis of Allotment Monday, July 3, 2023
Initiation of Refunds Tuesday, July 4, 2023
Credit of Shares to Demat Wednesday, July 5, 2023
Listing Date Thursday, July 6, 2023
Cut-off time for UPI mandate confirmation 5 PM on June 27, 2023

Magson IPO Lot Size

Investors can bid for a minimum of 2000 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 2000 ₹130,000
Retail (Max) 1 2000 ₹130,000
HNI (Min) 2 4,000 ₹260,000
Lot Size Calculator

Magson IPO Promoter Holding

Mr. Rajesh Emmanuel Francis and Mr. Manish Shivnarayan Pancholi are the company promoters.

Share Holding Pre Issue 95.89%
Share Holding Post Issue 70.06%

About Magson Retail And Distribution Limited

Incorporated in 2018, Magson Retail & Distribution Limited is engaged in the retail and distribution business of gourmet, frozen food, and specialty foods.

Magson Retail & Distribution's product category includes:

  • Frozen food Vegetarian and Non-vegetarian
  • Premium Cheese and Dairy products
  • Exotic Vegetables and fruits
  • Ambient Products
  • Imported/ luxury Chocolates
  • Imported packed products

The company has over 26 retail stores/outlets of which 16 are operated by the company, 7 are operated by franchise owners and 3 stores are operated under 2 joint ventures. MRDL operates all its stores under the registered brand name "MagSon".

These stores/outlets are located across Western India with 26 outlets in prominent cities which includes one each in Thane, Udaipur, Gandhinagar, Anand, Rajkot, Jamnagar, and Gandhidham. Three stores each in Surat and Vadodara, and thirteen stores/outlets in Ahmedabad (including one chocolate store). The total retail space of 26 outlets/stores is more than 30,000 sq. ft. with the total stock (SKU) count in the store being more than 3000 units.

The company has rented a warehouse of more than 14,000 sq. ft. in Ahmedabad from where it manages its inventory. Magson procures 75% of the products directly from the manufacturers thereby eliminating the middlemen which enables the company to earn higher margins. The other 25% is supplied directly from other distributors/wholesalers.

In December 2021, Magson launched its own brand - Rf Gourmet, it provides premium products such as French Fries, Fiery Fries, Chilli Garlic Potato Shots, Delhi Aloo Tikki, Veggie Burger Tikki, Chunky Fries, Eggs, and a range of Chicken Seekh Kababs.

Company Financials

Magson Retail And Distribution Limited Financial Information (Restated Consolidated)
Period EndedTotal AssetsTotal RevenueProfit After TaxNet WorthReserves and SurplusTotal Borrowing
31-Mar-20833.453,241.22166.31169.04168.04354.00
31-Mar-211,283.845,358.92181.75350.80349.80386.60
31-Mar-221,494.695,566.77223.36574.06573.06344.72
31-Mar-231,999.876,301.49251.88926.25352.65321.95
Amount in ₹ Lakhs

Key Performance Indicator

The market capitalization of Magson IPO is Rs 51.03 Cr.

KPI Values
Debt/Equity0.35
RoNW27.19%
Pre IPO Post IPO
EPS (Rs) 4.96
P/E (x) 20.25

Objects of the Issue (Magson IPO Objectives)

The company intends to utilize the net proceeds from the issue towards the funding of the following objects:

  1. To set up new organizations and stores under a franchise model & tie up with major suppliers,
  2. Working Capital Requirement, and
  3. General Corporate Purpose.

Magson IPO Review (Apply)

[Dilip Davda]  The company operates in a highly competitive and fragmented segment with many established big players. It has posted steady growth in its top and bottom lines for the reported periods. Based on the financial performance so far, the issue appears fully priced. Investors may consider an investment with a medium to long-term perspective as post the Pandemic, the fancy for such type of retail marketing has increased manifold. Read detail review...


Magson IPO Subscription Status (Bidding Detail)

The Magson IPO is subscribed 6.74 times on June 27, 2023 7:29:00 PM. The public issue subscribed 7.38 times in the retail category, times in the QIB category, and 6.09 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)
Other6.09
Retail7.38
Total6.74

Total Application : 3,703 (7.38 times)

Magson IPO Prospectus

Magson IPO Rating

14
3.6
Rating:Rated 3.6 stars
Vote Here ...

Magson IPO Listing Details

Listing Date July 6, 2023
BSE Script Code
NSE Symbol MAGSON
ISIN INE0O1S01012
Final Issue Price ₹65 per share

Pre-Open Session - NSE

Listing Day Trading Information

Price Details
Final Issue Price
Open
Low
High
Last Trade
NSE SME
₹65.00
₹91.15
₹86.60
₹95.70
₹95.70

Check IPO Performance…

Magson Retail And Distribution Limited Contact Details

Magson Retail And Distribution Limited
204-B, Primate Complex, Opp. Mother Milk Palace,
Nr. Judges Bungalows Cross Roads,
Bodakdev, Ahmedabad - 380015
Phone: +91 9978607507
Email: cs.magson@gmail.com
Website: https://www.magson.in/#

Magson IPO Registrar

Bigshare Services Pvt Ltd

Phone: +91-22-6263 8200
Email: ipo@bigshareonline.com
Website: https://ipo.bigshareonline.com/ipo_status.html

Magson IPO - Buy or Not

Magson IPO Recommendation Summary

Review By Subscribe Neutral Avoid
Brokers 1 0 0
Members 1 0 0

Read All Reviews Post Your Review Manage Reviews

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Magson IPO FAQs

Magson IPO is a SME IPO of 2,114,000 equity shares of the face value of ₹10 aggregating up to ₹13.74 Crores. The issue is priced at ₹65 per share. The minimum order quantity is 2000 Shares.

The IPO opens on June 23, 2023, and closes on June 27, 2023.

Bigshare Services Pvt Ltd is the registrar for the IPO. The shares are proposed to be listed on NSE SME.

Zerodha customers can apply online in Magson IPO using UPI as a payment gateway. Zerodha customers can apply in Magson IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Magson IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Magson IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Magson IPO opens on June 23, 2023 and closes on June 27, 2023.

Magson IPO lot size is 2000 Shares, and the minimum amount required is ₹130,000.

You can apply in Magson IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Magson IPO will be done on Monday, July 3, 2023, and the allotted shares will be credited to your demat account by Wednesday, July 5, 2023. Check the Magson IPO allotment status.

The Magson IPO listing date is on July 6, 2023.
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Magson IPO Message Board

Ranked Members of Chittorgarh.com Forum  Ranked Members | Members with Most Likes

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239 Comments

119. SAINUK |   Link |  Bookmark |July 27, 2023 1:10:26 PM
No-one is interested to buy above 90.
118. Pinchhitter |   Link |  Bookmark |July 25, 2023 9:21:27 PM
When quarter results will be declared for Magson?
117. Nani Naresh |   Link |  Bookmark |July 24, 2023 12:42:39 PM
Stock recovered soon after profit booking. We may see 150+ in short term. Keep holding with patience.
116. Aaashish |   Link |  Bookmark |July 23, 2023 11:01:51 AM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
The stock will fire if any big investor comes in or they produce stellar results for 2-3 quarters in a row.

So be patient
Currently , it seems like only a few sellers and buyers are playing
Like buying at 70 odd and selling at 90

If there is no fraud, no need to worry, it will run like crazy in future considering the low valuations
115. Logij Kumar |   Link |  Bookmark |July 21, 2023 8:24:56 AM
There is no demand or it was manipulation too deep. exited 1 lot yesterday. Holding 1 lot. Now any significant gain will be seen in long only. Sell (also don't buy) if view is short.
115.1. SAINUK |   Link |  Bookmark |July 21, 2023 9:54:25 AM
Dear Logij Kumar,
Agreed, This company has no valuation, Only market play. Even it is not yet touched the listing Price. It will move only between 70 to 85 only. I already told earlier on changing circuit market price go down.
115.2. MarketMaverick |   Link |  Bookmark |July 21, 2023 7:18:54 PM
@SAINUK : Keep this message here only for future confirmation. . Let’s wait and see. 

What is the Valuation that you are talking about? Please enlighten.

In my view: It has to fly to cross 100 so soon. Im super +ve.

@Logij Kumar : Your theory based on just the buy sell orders? How can we value a company only with that?
114. SSingh |   Link |  Bookmark |July 19, 2023 9:56:03 PM
IPO Guru IPO Guru (1400+ Posts, 800+ Likes)
Tomorrow closing at ₹108.75…. Everyone ready? 😊
114.4. SAINUK |   Link |  Bookmark |July 22, 2023 1:44:16 PM
@MarketMaverick : Dear ,My And Logji Valuation is based on their Market fluctuation since 12 Market days. May be we are wrong at this time, Let's wait and watch. But I have Seen Logji status on Chittorgarh as:
Logij Kumar's Comments
(IPO Messages: 195, Likes: 62, Membership since 65 days, )

And Market Maverick Status as:
MarketMaverick's Comments
(IPO Messages: 3, Likes: 0, Membership since 201 days,)
114.5. MarketMaverick |   Link |  Bookmark |July 22, 2023 1:58:03 PM
Dear @SAINUK : I appreciate your view on Mr Logji on the listed companies. I’m not here to prove some one is wrong and some one is right.
And I liked your second paragraph. Please know that I’m not here since 201 days , more than that. I have logged in to this forum may be only since then . 0 Likes and comments means, I’m not spending my whole life here commenting and promoting stocks . Rather my good time is spent on market research and inside market. 🙏. Don’t value anyone based on the likes received. Rather go for wiser decisions. Also never try to spread informations that doesn’t have solid backup.
113. SSingh |   Link |  Bookmark |July 16, 2023 8:09:56 AM
IPO Guru IPO Guru (1400+ Posts, 800+ Likes)
Planning to add a few more lots as most of the retails and weak hands are out and looks like the bottom has already been made.
112. Noorul |   Link |  Bookmark |July 14, 2023 11:39:57 AM
Bought 3 lots today. Total 5.
Will touch 90 level soon. ✅
112.5. Aaashish |   Link |  Bookmark |July 19, 2023 8:03:06 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
@Noorul  I will, your username brother
112.6. Noorul |   Link |  Bookmark |July 19, 2023 8:47:12 PM
NoorulK97965157
111. Beingstrong |   Link |  Bookmark |July 13, 2023 10:52:03 PM
Bought 1 lot todat at lc.
110. Takamichi |   Link |  Bookmark |July 13, 2023 10:04:15 PM
IPO Mentor IPO Mentor (800+ Posts, 700+ Likes)
Will be near it's GMP value tomorrow......
Can be a good investment at this price......
109. Takamichi |   Link |  Bookmark |July 13, 2023 10:03:37 PM
IPO Mentor IPO Mentor (800+ Posts, 700+ Likes)
Good price to enter now .....
108. CB🤗 |   Link |  Bookmark |July 11, 2023 1:50:33 PM
IPO Mentor IPO Mentor (1400+ Posts, 400+ Likes)
Forum aur counter dono pa sannata hai. Sabo ne last local pakad Li kya?
108.1. Aaashish |   Link |  Bookmark |July 11, 2023 1:59:56 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
CB bhai,

retail. Investors jinko fund ka issue nahi tha
Vo invest karke baithe hai
Ab LC lag raha hai to new to koi lega nahi mostly
Agar kaafi jyada nicche aagaya like 65 se nicche tab fresh buying hogi

So sannata hai
Jiske pass Jo maal hai daba ke baitha hai

1 lot mere pass bhi hai, current pe 26 ka hai and fundamentals thik lag rahe hai
So agar koi ghapla nahi hai to it should double in a year

Apke pass hai kucch ya no investment in this counter
107. KDForIPO |   Link |  Bookmark |July 7, 2023 1:14:58 AM
Hold tight.
two buy bulk deal was happen on first day.

06 Jul, 2023PURCHASE
YUGA STOCKS AND COMMODITIES PRIVATE LIMITED .
Qty
60000
Price
95.22
% Traded
1.05
06 Jul, 2023PURCHASE
ELANKUMARANPERIAKARUPPAN
Qty
40000
Price
86.6
% Traded
0.70
106. Noorul |   Link |  Bookmark |July 6, 2023 2:35:41 PM
Bought 2 lots in grey around 12k. Made good profit without applying.. 😊
106.1. Nani Naresh |   Link |  Bookmark |July 6, 2023 10:52:09 PM
@Noorul, Bro, how to buy particular stock in GREY before listing?
105. Rohan Bajaj |   Link |  Bookmark |July 6, 2023 10:58:08 AM (500+ Posts)
Was not able to sell in pre open from yes securities. It said contract not allowed to trade in. Error No. 16387. What does this mean?
105.2. VickyRS |   Link |  Bookmark |July 6, 2023 3:27:55 PM
Blessing in Disguise. Hold tight for Money Rain
105.3. Rohan Bajaj |   Link |  Bookmark |July 7, 2023 7:31:11 AM (500+ Posts)
Sold at UC
104. lokes |   Link |  Bookmark |July 6, 2023 12:44:08 PM
IPO Guru IPO Guru (4400+ Posts, 5100+ Likes)
Congrats everyone whoever applied and allotted.
It has performed very well in listing, much better than expectations.
Holding my allotted 1 lot here...will hold for little longer...
104.5. Aaashish |   Link |  Bookmark |July 11, 2023 4:40:36 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
yes sainuk

continuos LC in stock is always a worrying sign, hopefully, it's just operator play to scare out the weak hands and there is no fraud in the company
104.6. CB🤗 |   Link |  Bookmark |July 13, 2023 1:32:56 PM
IPO Mentor IPO Mentor (1400+ Posts, 400+ Likes)
Finally LC broken and good volume today. Expect to cross 100 in 2 weeks. Waiting for inputs from senior members. DD sir has given Apply rating w a rare thing so there must be positive in coming future. Hope that comes true.
103. AMIT IND |   Link |  Bookmark |July 6, 2023 11:05:42 AM
Top Contributor Top Contributor (600+ Posts, 100+ Likes)
Those who sold in pre open are most benefited as return on investment
103.1. Logij Kumar |   Link |  Bookmark |July 6, 2023 11:40:07 AM
In short term may be, but in long it will perform good. Did not get allotment in this despite low subscription. As previously told the company and business is good and newage. Bought 1 lot essen, I have low capital deployment capacity so did not buy greenchef and magson. Greenchef and Essen is also good for long.
Listing of Magson was unexpectedly high, so people booked profit. Chance of UC is very high by end of the day.
(I study each IPO for educational purposes, you may not take it seriously 😄).
103.2. Logij Kumar |   Link |  Bookmark |July 6, 2023 1:40:44 PM
Unexpectedly UC came in the forenoon itself. 42% shares traded till now. It has become 🌑 🐎. Will it become multibagger?, let's see.
102. SANJEEV SOOD |   Link |  Bookmark |July 6, 2023 12:47:12 PM
Top Contributor Top Contributor (300+ Posts, 100+ Likes)
VOW !! My first listing bounty of 3lac + (on paper ). I was little fearful after Spectrum and AAtmaj.
102.1. Abias |   Link |  Bookmark |July 6, 2023 1:16:38 PM
Congratulations and enjoy the profits.
102.2. SANJEEV SOOD |   Link |  Bookmark |July 6, 2023 1:39:51 PM
Top Contributor Top Contributor (300+ Posts, 100+ Likes)
Thanks Bro ,
Wish you good luck and Happy returns.
101. Aaashish |   Link |  Bookmark |July 6, 2023 12:47:19 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
Now it's in UC
Seems like some operator game is going on

Sme experts , share your opinion on this

This is the first sme that I got alotted

I would have sold half to atleast recover the principal but that option is not there
101.1. lokes |   Link |  Bookmark |July 6, 2023 1:00:56 PM
IPO Guru IPO Guru (4400+ Posts, 5100+ Likes)
keep holding for longer if no funds problem.....dont be afraid of initial up/down movement....i already informed about this previously that its good to apply for long term.....
101.2. Aaashish |   Link |  Bookmark |July 6, 2023 1:11:50 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
@lokes 
Thanks for the response
I applied considering fundamentals only
And DD also gave apply rating which is quite rare tbh

I had never received alottment in sme(applied 1-2 sme previously), 1st time got alotted so got scared of operator's play because it's unknown territory for me.

Any targets where you feel we should sell
Like till what valuations or price you feel, it's good to hold

No problem of funds, can hold for long term

@lokes and other boarders

Your advice is solicited

Thanks
100. Smile✍️ |   Link |  Bookmark |July 6, 2023 11:59:58 AM
IPO Guru IPO Guru (1800+ Posts, 1100+ Likes)
🎩 Off , salute to @Dilip Davda Sir
Only he given clear buy rating to this issue and we fool were in queue of essen and greenchef.
100.1. CB🤗 |   Link |  Bookmark |July 6, 2023 12:08:48 PM
IPO Mentor IPO Mentor (1400+ Posts, 400+ Likes)
Agree!! DD Sir's rating was what kept me from booking profit on pre-open despite buy orders vanished largely in pre-open itself. Now LC open and good buying taking place. Hope for better appreciation in 2-3 weeks.