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Brainbees Solutions (Firstcry) IPO is a book built issue of Rs 4,193.73 crores. The issue is a combination of fresh issue of 3.58 crore shares aggregating to Rs 1,666.00 crores and offer for sale of 5.44 crore shares aggregating to Rs 2,527.73 crores.
Brainbees Solutions (Firstcry) IPO bidding started from August 6, 2024 and ended on August 8, 2024. The allotment for Brainbees Solutions (Firstcry) IPO was finalized on Friday, August 9, 2024. The shares got listed on BSE, NSE on August 13, 2024.
Brainbees Solutions (Firstcry) IPO price band is set at ₹440 to ₹465 per share. The minimum lot size for an application is 32 Shares. The minimum amount of investment required by retail investors is ₹14,880. The minimum lot size investment for sNII is 14 lots (448 shares), amounting to ₹208,320, and for bNII, it is 68 lots (2,176 shares), amounting to ₹1,011,840.
The issue includes a reservation of up to 71,258 shares for employees offered at a discount of Rs 44 to the issue price.
Kotak Mahindra Capital Company Limited, Morgan Stanley India Company Pvt Ltd, Bofa Securities India Limited, Jm Financial Limited and Avendus Capital Pvt Ltd are the book running lead managers of the Brainbees Solutions (Firstcry) IPO, while Link Intime India Private Ltd is the registrar for the issue.
Refer to Brainbees Solutions (Firstcry) IPO RHP for detailed information.
| IPO Date | August 6, 2024 to August 8, 2024 |
| Listing Date | August 13, 2024 |
| Face Value | ₹2 per share |
| Price Band | ₹440 to ₹465 per share |
| Lot Size | 32 Shares |
| Total Issue Size | 90,187,690 shares (aggregating up to ₹4,193.73 Cr) |
| Fresh Issue | 35,827,957 shares (aggregating up to ₹1,666.00 Cr) |
| Offer for Sale | 54,359,733 shares of ₹2 (aggregating up to ₹2,527.73 Cr) |
| Employee Discount | Rs 44 per share |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share holding pre issue | 483,349,470 |
| Share holding post issue | 519,177,427 |
Brainbees Solutions (Firstcry) IPO offers 90,194,432 shares. 27,036,953 (29.98%) to QIB, 13,518,476 (14.99%) to NII, 9,012,317 (9.99%) to RII, 71,258 (0.08%) to employees and 40,555,428 (44.96%) to Anchor investors. 281,634 RIIs will receive minimum 32 shares and 10,058 (sNII) and 20,116 (bNII) will receive minimum 448 shares. (in case of oversubscription)
| Investor Category | Shares Offered | Maximum Allottees |
|---|---|---|
| Anchor Investor Shares Offered | 40,555,428 (44.96%) | NA |
| QIB Shares Offered | 27,036,953 (29.98%) | NA |
| NII (HNI) Shares Offered | 13,518,476 (14.99%) | |
| bNII > ₹10L | 9,012,318 (9.99%) | 20,116 |
| sNII < ₹10L | 4,506,158 (5.00%) | 10,058 |
| Retail Shares Offered | 9,012,317 (9.99%) | 281,634 |
| Employee Shares Offered | 71,258 (0.08%) | NA |
| Total Shares Offered | 90,194,432 (100%) |
Brainbees Solutions (Firstcry) IPO raises Rs 1,885.83 crore from anchor investors. Brainbees Solutions (Firstcry) IPO Anchor bid date is August 5, 2024. Brainbees Solutions (Firstcry) IPO Anchor Investors list
| Bid Date | August 5, 2024 |
| Shares Offered | 40,555,428 |
| Anchor Portion Size (In Cr.) | 1,885.83 |
| Anchor lock-in period end date for 50% shares (30 Days) | September 8, 2024 |
| Anchor lock-in period end date for remaining shares (90 Days) | November 7, 2024 |
Brainbees Solutions (Firstcry) IPO opens on August 6, 2024, and closes on August 8, 2024.
| IPO Open Date | Tuesday, August 6, 2024 |
| IPO Close Date | Thursday, August 8, 2024 |
| Basis of Allotment | Friday, August 9, 2024 |
| Initiation of Refunds | Monday, August 12, 2024 |
| Credit of Shares to Demat | Monday, August 12, 2024 |
| Listing Date | Tuesday, August 13, 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 8, 2024 |
Investors can bid for a minimum of 32 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 32 | ₹14,880 |
| Retail (Max) | 13 | 416 | ₹193,440 |
| S-HNI (Min) | 14 | 448 | ₹208,320 |
| S-HNI (Max) | 67 | 2,144 | ₹996,960 |
| B-HNI (Min) | 68 | 2,176 | ₹1,011,840 |
| Lot Size Calculator | |||
Founded in 2010, Brainbees Solutions Limited offers products for mothers, babies, and Kids via its online platform 'FirstCry'.
Brainbees Solutions (Firstcry)'s mission is to create a one-stop store for parents' retail, content, community engagement, and education needs. The company offers everything needed for an infant up to the age of 12, including apparel, footwear, baby gear, nursery, diapers, toys, and personal care, amongst others. The company offers products from Indian third-party brands, global brands, and its own brands. The company has an extensive offering for mothers, babies, and Kids with more than 1.5 million SKUs from more than 7,500 brands on its multi-channel platform across categories including apparel and fashion, toys, books, school supplies, diapers, bath and skincare, nutrition and breastfeeding, health and safety, baby gear and maternity wear (as of December 31, 2023).
Brainbees Solutions (Firstcry)'s strong brand awareness and customer trust are reflected in the launch of BabyHug, one of Brainbees Solutions (Firstcry)'s house brands. According to a RedSeer report, this is the largest multi-category brand for mother, baby, and kids products in India, regarding GMV, for the year ending December 2023. Its other key house brands include Pine Kids, Cute Walk by BabyHug, and Babyoye.
According to a report by RedSeer Report, Brainbees Solutions (Firstcry) is the largest specialized online retail platform for maternal, baby, and Kids' products in the UAE, in terms of GMV, for the year ending December 2023.
For the nine months ended December 31, 2023, and the financial years 2023, 2022, and 2021, the Company had a network of more than 900 contract manufacturers in India and other countries for its house brands, excluding contract manufacturers engaged by Globalbees Brands and its subsidiaries.
As of December 31, 2023, the company employed 3,411 full-time employees and 2,475 employees on a contract basis.
Brainbees Solutions Limited's revenue increased by 14.72% and profit after tax (PAT) rose by 33.85% between the financial year ending with March 31, 2024 and March 31, 2023.
| Period Ended | 31 Mar 2024 | 31 Mar 2023 | 31 Mar 2022 |
| Assets | 7,510.38 | 7,119.83 | 6,197.16 |
| Revenue | 6,575.08 | 5,731.28 | 2,516.92 |
| Profit After Tax | -321.51 | -486.06 | -78.69 |
| Net Worth | 3,170.74 | 3,456.26 | 3,527.94 |
| Reserves and Surplus | 3,081.74 | 3,367.21 | 3,439.17 |
| Total Borrowing | 462.72 | 176.47 | 90.16 |
| Amount in ₹ Crore | |||
The market capitalization of Brainbees Solutions (Firstcry) IPO is Rs 24141.75 Cr.
KPI as of March 31, 2024.
| KPI | Values |
|---|---|
| RoNW | -8.65% |
| P/BV | 6.49 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | -6.65 | -6.19 |
| P/E (x) | -69.91 | -75.09 |
The Company proposes to utilize the net proceeds to finance the following purposes:
[Dilip Davda] The company enjoys parenting mothers first choice as it has products for kids from the -9M (conception) till the age of 12 years and also lot more products for mother’s care. It has posted losses for the reported periods despite its rising top line and number of stores internationally. Based on its negative earnings, the issue is priced at a negative P/E. Well-informed investors may park funds for the long term. Read detail review...
The Brainbees Solutions (Firstcry) IPO is subscribed 12.22 times on August 8, 2024 6:19:08 PM. The public issue subscribed 2.31 times in the retail category, 19.30 times in the QIB category, and 4.68 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) |
|---|---|
| QIB | 19.30 |
| NII | 4.68 |
| bNII (bids above ₹10L) | 5.32 |
| sNII (bids below ₹10L) | 3.39 |
| Retail | 2.31 |
| Employee | 6.57 |
| Total | 12.22 |
Total Application : 573,431 (2.04 times)
| Listing Date | August 13, 2024 |
| BSE Script Code | 544226 |
| NSE Symbol | FIRSTCRY |
| ISIN | INE02RE01045 |
| Final Issue Price | ₹465 per share |
| Price Details |
|---|
| Final Issue Price |
| Open |
| Low |
| High |
| Last Trade |
| BSE |
|---|
| ₹465.00 |
| ₹625.00 |
| ₹625.00 |
| ₹707.05 |
| ₹678.25 |
| NSE |
|---|
| ₹465.00 |
| ₹651.00 |
| ₹640.00 |
| ₹707.70 |
| ₹679.10 |
Brainbees Solutions Limited
Rajashree Business Park, Survey No. 338,
Next to Sohrabh Hall,
Tadiwala Road, Pune - 411 001
Phone: +91 84829 89157
Email: companysecretary@firstcry.com
Website: https://www.firstcry.com/
Link Intime India Private Ltd
Phone: +91-22-4918 6270
Email: brainbees.ipo@linkintime.co.in
Website: https://linkintime.co.in/initial_offer/public-issues.html
Brainbees Solutions (Firstcry) IPO is a main-board IPO of 90,187,690 equity shares of the face value of ₹2 aggregating up to ₹4,193.73 Crores. The issue is priced at ₹440 to ₹465 per share. The minimum order quantity is 32 Shares.
The IPO opens on August 6, 2024, and closes on August 8, 2024.
Link Intime India Private Ltd is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
Zerodha customers can apply online in Brainbees Solutions (Firstcry) IPO using UPI as a payment gateway. Zerodha customers can apply in Brainbees Solutions (Firstcry) IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Brainbees Solutions (Firstcry) IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Brainbees Solutions (Firstcry) IPO opens on August 6, 2024 and closes on August 8, 2024.
Brainbees Solutions (Firstcry) IPO lot size is 32 Shares, and the minimum amount required is ₹14,880.
You can apply in Brainbees Solutions (Firstcry) IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.
The finalization of Basis of Allotment for Brainbees Solutions (Firstcry) IPO will be done on Friday, August 9, 2024, and the allotted shares will be credited to your demat account by Monday, August 12, 2024. Check the Brainbees Solutions (Firstcry) IPO allotment status.
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