From RHP
-So their ebitda margins have slipped from 9% in 2021 to 6% in 2023. I was wondering why declining margins, with increase in sales & volume?
Gross margins are 21% in 2021 and ~18.5% in 2022&23
Their Network of retail has been increased from 30k in 2021, 58k in 2022 to 106k in 2023,. Doubling every year !! Quite aggresive expansion of touchpoints.
In general ,Business-->Dealers-->Retail outlets-->Customers.
For dealers & distributors,company provides discounts to attract them.
I just hope that they are not "stufffing distribution channels" (upto retail touchpoints) , this doesnt get converted into customers.
If above is the case , this could explain increasing sales&volume but declining margins.
I could be 100% wrong. I just tried to find some explanation of kpi's. Please point me if imwrong somewhere.