@Hatchens To compare Honasa with Tent, Pidilite, D Mart and Jubilant Food is difficult for me to say anything. Any thing Can't be compared with these great companies.
Negative PAT and to advertise the product for the awareness of consumer. HONASA had to spent a lot of money to market the uniqueness of its varied products to the right consumers via online and offline channels. It's ad expenses stood at 34.99% of its revenue from operations as of June end. To say more is not required as all know.
For me there is one word **AVOID**
Members have to take their own decision.