Honasa Consumer Limited IPO Message Board (Page 10)

With nearly full allotment possibility this issue is thorough even if not a new single applications comes now. As 45% of the issue was subscribed by anchor and another 70% of balance 55% is already subscribed so far at end of day 2. Which means total of another 37.5% totaling to 45+37.5 i.e 82.5%. Which covers more than entire fresh issue as well as 50% of offer for sale component Which translates to fact that the issue will be listed and not withdrawn
Given past trend we may see further QIB subscription and some retail subscription on last day. Given subscription pattern there will be hardly any seller on listing day

Isko operators chala bi sakte he but this is not an investment stock

I pity on those retail investors & investors of MF applying here as QIB, even after drastic fall of online company like PB, Nykaa & Cartrade in last year, still wasting there hard earned money in this ipo.

Company is in business of selling and personal care products through a mix of online and offline sales. Online sales are 62% approx., offline sale are approx. 33% while 5% of revenue is from services.
Company’s brands are Mamaearth, Ayug, Bblunt, Derma etc.
Issue is a mix of OFS and fresh issue with fresh issue being around 20% of the total IPO and 80% being OFS. Acquisition cost of selling shareholders, excluding promoters, ranges from Rs 3 per share to Rs 117 per share.
Fresh funds will be largely used for advertising & promotion while some part will be used for opening new sales outlets.
Poor cash flow for the last 39 months (3 fiscals and Q1FY24). PBT for last 39 mths Rs 1282 cr –ve while CFOB4T last 39 months Rs 106 cr +ve. Positve cash flow managed by stretching payment to creditors. Increase in trade payable is Rs 268.2 cr over last 39 months
Inventory increased from Rs 41 cr on 31-Mar-21 to Rs 141 cr on 30-Jun-23 while 22-23 provision for slow moving inventory was Rs 8 cr,
21-22 impairment of goodwill was Rs 154.7 cr. Goodwill in books as on 30-Jun-23 is Rs 52.8 cr.
ESOP cost Rs 28 cr in 22-23, Rs 18.7 cr in 21-22. Company had 993 employees as on 30-Jun-23. As per EPFO, company deposited PF of 884 employees for Sep-23 and 716 employees for Sep-22.
Intangible asset amortized, Rs 8.8 cr in last 39 mths. Post amortization intangible assets in books are Rs 103.2 cr as on 30-Jun-23
Revenue growth of 105% in 21-22 and 58% in 22-23. Q1FY24 growth shown at 48.8%. Volume growth was 143% in 21-22, 68% in 22-23 and 44% in Q1FY24, indicating gradual reduction in average ticket size of sale.
Material cost was 30% in 21-22, 22-23 and 29% in Q1FY24
Advertisement expense as % of sales was 41.5% in 21-22, 35.5% in 22-23 and 35% in Q1FY24.
Freight, forwarding, packaging and consumables cost as % of sales was steady at 11.1-11.2% for 21-22, 22-23 and Q1FY24.
Sales commission were 3% in 21-22, 22-23 and 2.4% in Q1FY24
Software support expenses as % of sales were 1.4% in 21-22, 1.7% in 22-23 and Q1FY24
Other income for 22-23 was Rs 22.5 cr including interest income of Rs 10.6 cr and Rs 7.7 of gain on sale of investment. Other income for Q1FY24 was Rs 12.6 cr of which interest income was Rs 2.6 cr, gain on lease modification was Rs 2.6 cr and Rs 4.6 cr was increase in value of investment.
As on 30-Jun-23, total receivables was Rs 146.2 cr of which Rs 111 cr was not due, Rs 28.2 cr was overdue less than 6 months and Rs 6.7 cr was overdue over 6 months. Bad debt provision was Rs 7.7 cr.
As on 30-Jun-23, company had investments of Rs 281.7 cr consisting of units of liquid funds, overnight funds, money manager fund. It has also invested in MF schemes of Corporate bond, Dynamic bond, PSU bond plus, Banking & PSU debt, Arbitrage direct etc. Trust the company has a strong treasury department to monitor and manage portfolio. It also had bank & security deposits of Rs 100 cr.
Company had NIL LT borrowings and Rs 7 cr ST borrowings
Decent anchor book, largely made of Insurance companies, FII’s, Pension Funds and Mutual Funds.

​@YBPK From all this technical jargon from RHP, what is your opinion in simple words - avoid or ff???

​@SamJos your money, your risk, your reward, your decision

One of the main objective of this company is to utilize the net proceeds towards Advertisement, means it will go to celebrities pocket. Celebrities/brand ambassadors may not use the products for which they advertise. Existing shareholders are trying to dump it on retailer. It's a clear avoid for me.

It's a win-win for Shilpa Shetty.

Is there any way to sort IPO share before listing?

Hasna mat please!

Insider news : All employees are mandated to apply and share screenshot. Employees are given bonus just to apply for this IPO to compensate for any losses. Company expect to lose about 50% within a month of listing.

omg! disgusting culture

Advertising Standards Council of India (ASCI) has expanded the definition of celebrities in its ad code to cover influencers having over 5 lakhs followers or earning above 40 lakhs annually. Celebrities are required to conduct due delegence before endorsing a brand and provide evidence of the same when when called upon by ASCI.
Companies ask fininfluencers to tweet about IPO without declaring them as ads.
Fininfluencers who are not registered with SEBI are being asked to promote these as a great investment opportunity and the content of these posts can even assure that these are multibagger opportunities.
Just see, how investors are influenced.
Good night.

After seeing such subscription from MF House ( starting for ICICI securities IPO) , I'm fully convinced that it is bad choice go invest in mutual funds.
I have stopped all SIP and now invest only in Index funds on all dips .
Such fund house burn our hard money by investing in such IPO.

​@Doctor strange Good suggestion mutual funds know the responsibility they have to run their business... No one thinks incurred losses they have much better knowledge as compared to us...

All reactions will change after seeing qib figures ... same things happened in Blue Jet health care their so many negatives that still open awesomely....

माँ मां माँ मां क्या क्या हो रहा है?

Mama 🌎Earth ke share price, 🌐Earth ki taraf teezi se chalte huae aur 'Mama' 'Mama' 😭pukarte hue

Nani ke Ghar Mama ke Paas Jana hai?

this message is not off topic
some (indirect) corelation with this ipo-

every investors takes good nd bad decision in stock market

but my 2 biggest mistakes was
1)applied lic(reason for applying is fundamental etc ok but india's biggest state, UP STATE assembly election was near so i thought they will manage listing nd will not spoil investors mood before election)nd also some other reasons for applying that time

2)holding lic after listing in fake optimism without strict sl in mind(most of psu stocks had rallies but LIC is paralyzed stock)

when market goes up 2%
lic goes up 0.001%

when market goes down 0.1%
lic goes down 2%

always learn from others mistake

Anyone who is using HUF Demat account without any hassle please 🙏 tell me
Thanks advance

Yup i am using huf with zerodha

Yes I am using Prostocks demat account

Paise hote jo jalane ko
Dusro ka Paisa bhi me deta jalane ko

HONASA Ho
Phele Pehel jab dekhi tumhari valuation
Aisa APPLY Kiya ki Abb Yeh Janu Ki Jao To Jau Kidhar 😂😂

HONASA
Tum Jo Mere portfolio me ho
HONASA
Dil Kyun Na Betaab Ho
Kahun To Kya Kahun
Mein Kyun fool Hoon
Har ghadi me sochta hu
Kyu apply kiya

Hello

Guys, This post is about which IPO?

​@GrayIsTheNewBlack  To me kuchh 'alagh' karne ki bajay pre-open me nikal loonga hamesha ki tarah..😝😝

I am not appling in this ipo, but muje lagata hai it will list in positive.

Bcs jab sab bhagte hai , tab bade log uska fayada lete hai..

aur apne hisab se price up and down karte hai ,bcs isme retail waiese bhi 10% hai aur isme bhi first day 5 se jyda to nikal jaenge, to 5% retail ke liye vo chillaenge nahi but sumdi me komdi mar lenge aisa lagata hai,,within 1 yrs , it may cross 500. Ipo size is also not big, so 500 cross karega bcs sara mal unke pass hi rahega

Totally agree with you @Dev Investment Advisory Whenever there is lots of negativity in this forum the things going on the contrary...

Aur muje ye samaj me nahi aa raha he jab bhi kisi ko example Dena hota he paytm or lic aage karke rakh dete he....Yaar wo ek bura sapna tha yesa sochke bhul jaao.... Vese to ruchi soya, nykaa, zometo, medanta, gland pharma etc bhi ye paytm or lic ki category ke the(matlab us time bhi rumor bahu nagetive tha)... To us me kyu profit hua??

In short jo apne senior bhai bolte he na ki... Suno sabki karo apne man ki...

DONT COMPARE PAYTM , BCS PAYTM PRICE 2100 , HERE PRICE 346 , THAT DIFFERENCE
BLUEJET ALSO OFFER FOR SALE ,BUT LIST POSITIVE.
HERE VALUATION IS HIGH BUT OBVIOUS, BUT PROMOTER CHALA SALTA HAI KI NAHI VO HI IMP HAI .
IN INDIA ,VALUATION AND CALCULATION DOESNT MATTER TOO MUCH , SETTING MATTERS A LOT ..

I am expecting Premiums to go till 20 in next 18 hrs

Do we know sHNI application probability? Is it as per subscription? Do we have application wise subscription numbers?

Shni to nahi laga par retail me 77 share allot huye.
Will sell on listing.
2 to 3k to mil hi jayenge.

https://www.moneycontrol.com/news/business/ipo/mamaearth-ipo-an-empty-vessel-making-loud-noise-11643641.html

Gmp 8rs buyers

Honsa Consumer made a very poor start by withdrawing IPO
People wrote of the GREED of the ALAGHS ,, Now they are back
Most of ANCHORS are FIIs playing lottery with what is pin money for them.
IPO valuations are based more on public sentiments perceived future valuations and influence or paid influence of promotors to create hype, rather than acutal fundamentals ..
Classic case Nykaa ,paytm, LIC, GIC NIA ONGC, Many IT Cos like Kale Consultants , MELSTAR , Even pharma cos like Cadila gave loss to ipo investors.

The most successful ipo DMART didnt display brazen greed and left money on the table for small investors , and results and promoter reputation is for all to see .

Posting after a long time Not a review from eagle eye chem cho ,,

How bad the luck of Alaghs.
Today market in red but subscription figures of all closed issues, in all 4 got very good response from the investors of all class.
Honasa, the promoters very crazy people took the investors as granted and dare to come with such a high valuation. They under estimated the power of retailers. But that portion is only 10%.
They have managed QIBS to subscribe full. Likely to manage the issue to sail through tomorrow. Second attempt may give pass result. The cost of Second attempt to pass seems to be on very higher-end. Still they will be a winner.
I was already not confident about Mrs Alagh from the time of Shark Tank. Her participation was not at all par with other sharks.
Even advisors to this IPO have not supported them in good term. Worst response from the market except managed QIBs. I think so and may be wrong in my perception.
Members are negative from the very beginning.
However one or two members put this IPO with the category of Naykaa. But I am not thinking so. Naykaa gave good but very good listing gains to the investors. Even after that the chances of exit with profit was also there. Cannot compare Naykaa and Honasa.

Better to fund some influencer, rather than applying in here, specially when your money is going for a toss in advertisements

Sir..main to kahunga good luck hai. Jo offloading kar rahe hain..itni high valuation ke baad bhi fully subscribe ho jayega yeh ipo...but halat Paytm jaisi hone waali hai iss ipo ki..

Apologies for the naive question and if it has already been answered already in other threads. Does anyone know what happens if QIBs sail it through and retail, sHNI and bHNI remain undersubscribed

Well in that case if Multi lots are applied by the retail/ HNIs it extra lots would be distributed to them