Intrasoft Technologies Limited IPO Message Board (Page 19)

IntraSoft Technologies — IPO: Avoid
Investors can give the initial public offering of IntraSoft Technologies a miss, given the stiff challenges that the company faces in terms of scalability and ability to attract advertising revenues.
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Intrasoft Tech Plans Market Debut

March 19, 2010 by VC-List.com

Intel Capital-backed online greeting cards firm Intrasoft Technologies, which operates under the brand 123greetings.com, is looking to raise Rs 50-54 crore through a public issue. The IPO, which would dilute its equity base by 25.12%, would translate into a valuation of around Rs 202-212 crore (~$ 45 million) for the company.

Intel Capital holds around 16.3% currently which would get reduced to 12.2% post IPO. It had invested a sum of Rs 20 crore in the company through convertible preference shares in 2007. Its cost of purchase is estimated at Rs 111 (after accounting for bonus issue) against the price band of Rs 137-145.

At the lower end of the price band, Intel Capital will be sitting on unrealised gains of over 23% on its three-year-old investment.

Kolkata-based Intrasoft is promoted by Arvind and Sharad Kajaria. For the year ended March’09, the company posted an income of Rs 23 crore with a net profit of around Rs 5.3 crore. On a diluted equity base at Rs 100 per share, the issue will value the company at price earnings multiple of around 38 on FY09 numbers.

Its closest competitor in the offline space is Archies (which incidentally is backed by BCCL). Archies has a market cap of Rs 62 crore despite it being over five times the top line and profits that were the same as Intrasoft for the quarter ended June’09. However, Archies reported a loss in FY09 as compared to profits for Intrasoft.

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its not much good as ARSS or PSL 123gretings.com achi web hai leking free mein card send karne k leya investmeant se faida hoga ya nahi wo nahi pata mein abhi tak socha nahi hai bharu ya nahi 2nd day ka subcription dekh kar sochunga

GEM IPO FINDER,
I accept that the company is not great, but what is the reason for such High GMPs?
Is there some important information that we are not aware of(but the Grey Market operators know about it) ?

AVOID AVOID AVOID AVOID
Intrasoft Technologies Ltd. was originally incorporated as Regency
Extrusions & Plastics Private Limited in 1996 with the objective of
carrying on the business of manufacture, processing, distribution
and marketing of polymers, synthetic resins and plastic products
including household and industrial articles and office equipment.
On October 21, 1997, the name of the company was changed to
Intrasoft Technologies Private Limited.
The company provides electronic greeting card services through
their principal website, www.123greetings.com. According to
comScore Media Metrix, the website was the second largest (by
number of Unique Visitors) electronic greeting cards website in
the world with a sum total of 9,12,55,566 Unique Visitors, with an
average of 3,96,910 daily visitors and a sum total of 16,11,78,000
visits during the twelve month period from November 2008 to
October 2009.
The company does not charge its users for accessing and sending
electronic greetings and derives its revenues almost entirely from
online advertising revenues and software development services.
Their online advertising revenues are derived from the sale of
advertising space on the website, email based advertisements which
they include in the emails that deliver their electronic greeting cards
and through advertisements included within their newsletters from
their editorial team that is circulated to subscribers.
Around 147 and 149 advertisers advertised with them during the

IT LOOKS LIKE A VERY VERY RISKY KIND OF ISSUE/CP THERE ARE MANY FACTORS WHICH I HAVE OUTLINED BELOW:
1) VERY VERY SMALL CO
2) REVENUE IS DEPENDENT ONLY ON ONE MEANS THAT IS ADVERTISEMENT ON THE 123 WEBSITE
3) HARDLY ANY GROWTH TO TALK ABOUT COSIDERING ITS SIZE IN THE CO IN THE LAST 3 YRS
4) I CANT SEE ANY DECICIEVE GROWTH IN THE FUTURE
5) NO GOOD QIB WILL PARTICIPATE IN IPO CONSIDERING ITS SIZE
6) LESS ALLOTMENT TO RETAIL ALSO DUE TO OVERSUBCRIPTION
7) REMINDS ME THE DOT-COM BUBBLE TYPE STOCK, ITS A INTERNET CO MIND IT MANY COME AND GO LIKE ANYTHING
8) I FEAR THAT PEOPLE WILL FORGET THIS STOCK IN FUTURE AND IT WILL BE LANGUISING AT ANY MEANINGLESS PRICE
9) VALN ARE VERY VERY HIGH DUE TO NO GROWTH IN CO

LETS SEE WHAT OTHER PEOPLE THINK ABOUT THIS CO EXCEPT ITS GMP

www.123greetings.com is not opening. Can anyone tell me true or other site for Intrasoft tech?

SIR, SREEDHERBHAI , GEM IPO FINDER

SIR KYA AAP BATA SAKTE HO INTRASOFT KA ACTUAL PRIMIUM KYA CHAL RAHA HAI?

MAINE ABHI SUNA HAI KE 50/55 PRIMIUM CHAL RAHA HAI
KAL KE DIN TO 8 SE 10 KA HI PRIMIUM THA,,,,,,,,,,,,

PLEASE REPLY SIR,,,,,,,,,,,,

PRINCEEEEEEEEEEEEEEEEEEEEEEEEEEEE

SIR, SREEDHERBHAI,GEM IPO FINDER

SIR KYA AAP BATA SAKTE HO K INTRASOFT OR GOENKA IN DONO MESE KOUNSA IPO BHARNA FAYDE KA SODDA HOGA(KISME ACHHA RITURN MILL SAKTA HAI?)

PLEASE REPLY SIR,,,,,,,

PRINCEEEEEEEEEEEEEEEEEEEEEEEEEEE

GMP 75-80

Intrasoft looks over priced PE 32x. I don't think it would be able to attract QIB or retailers.

infrasoft technologies is not better than the DQ entertainment and Goenka Diamond

not goenka ,
INTRASOFT TECHNOLOGIES , WILL SUBSCRIBE 35 TIMES .

Hey Guys!!
I have put in full apllications for DQ + NMDC + IL&FS + POL + PSL. That makes it five, i am currently invested in and assured of positive returns in all of them for sure however; i feel SJL ahs been quite negligent in launching their IPO at this time as they did nt realise that even if retail investors wants to apply, they cant as all the money is stuck with those better IPOS. Also let me assure that even DQ's refund will not be debited back before 25th March at any cost. Hence the subscription in all three upcoming or ongoing IPOs will be less than expected and so wil be the ;isting gains.
I recommend, we should wait for better opportunities which are lined up in near future in Primery market. I think APril and May will be months of wonderful opportunities.
Sandy

Hi i am confused which one t0 subscrib3-
Shri ganesha or Goenka gem?
I hope its not the thangmillai jewellery!
Please suggest.

Completely agree with Raj. I am new investor and expert comments of the group help me to understand if I should apply in particular IPO or not. Request everyone to please discuss about the concerned IPO. Its very helpful to many new people like me. Thanks, Hitesh

gmp 90-100 intrasoft, 145-150persistent, 13-15 ganesh,52-55 dq,13-15 pradeep,37-39 il&fs

the discussions shoud be restricted to the ipo concerned n not any thing n every thing every where .moderator please do this to improve the utility of the site

Hi Aunty Persistent is good 130--140 Rs / share ka GMP lagrah hai muje itna to UP khulega he lekin Market Thoda Risky lagraha hai 5285 cross kare to 5370 lekin 5300 cross to kare pehle Agar market ne saath nahi diya to IPO mein bhi losss hoga Thoda sambhal kar I am Avoid 123 Gretings

pls. see following points before apply:-

1. NAV as on 16/10/2009 is Rs. 40.20 before the issue of CCP the NAV was about Rs. 26.75.

2. Total investment till date by promoters is 19.84 crores and before 16/10/2009 is 22.67 lacs.

3. EPS for the FY 2009-10 is likely to be Rs. 4.52 so the ipo is at PE of 32.

4. Promoters 75% shareholding at the investment of 19.84 crores and 25% public holding would be at Rs. 53.65 crores.

5. shares allotted to promoters(1790635) at Rs. 109.57 on 16/10/2009 is eyewash.

be carefull. 6 month after ipo in secondary market shares would be available at half of the price. QIB will play.