@Indranil Generative AI is a type of artificial intelligence that creates realistic content by learning from existing data. Generative AI can provide realistic and creative text, images, and other media to transform industries such as entertainment, marketing, and healthcare. Learnt, Indegene has been giving lot of focus to implement use of this future ready technology. If you are interested to know more, check some webinars and presentations in Indegene official portal. One link as an example is furnished below :
https://www.indegene.com/what-we-think/videos/practical-applications-of-gen-ai-in-pv