Glad to admit that I applied and was allotted in most of these. Couldn't apply in Gland Pharma as I was not in the country. Didn't apply in Metro as I don't understand footwear business.
To answer your question, a lot of my peers play the herd mentality game. They don't do any kind of research and just depend on brand name and GMP. A friend of mine recently skipped Bikaji because he thought GMP was low. I mean, I told him it's worth taking a shot at his age (29) because 20 years later he won't be able to take that risk. The key is to minimize risk not avoid it. That's equities.
Reminds me of a time recently when Hariom Pipe and Syrma gave bumper profits on listing day closing and everyone around me were salivating. Sometimes there's no point in suggesting these IPOs to your peers. They consume all sorts of noise online and base their financial decisions on them.
Always in restraint of Mrs. Crow.