MUST READ BEFORE APPLYING FOR DLF
FOR THE DLF ISSUE, SUB-BROKERS WITH KOTAK SECURITIES AND OTHERS ARE BEING OFFERED A WHOPPING RS 100-225 PER RETAIL FORM, DEPENDING ON THE VOLUME OF APPLICATIONS PROCURED. MOTILAL OSWAL IS OFFERING RS 150-250 AND DSP MERRILL LYNCH RS 55 PER APPLICATION FOR ITS DISTRIBUTORS.
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Lead managers flag off gravy train for agents in DLF issue
With the stakes being skyhigh, the managers of DLF’s Rs 9,625 crore initial public offering (IPO) are pulling out all the stops to bring in retail money. Incentives are being doled out right and left to ensure that the issue, which opens on June 11, sails through. The issue, for which the minimum application size if 10 shares, is being priced in the Rs 500-550 range.
The incentives provided to sub-brokers have shot up multifold compared to normal IPOs. Commissions for most IPOs range from 10-20 paise per application for smaller floats, and 35-45 paise for bigger ones. Occasionally, amounts of Rs 20-40 are also paid, depending on how important the issue is for the market. But, for the DLF issue, sub-brokers with Kotak Securities and others are being offered a whopping Rs 100-225 per form, depending on the volume of applications procured. Motilal Oswal is offering Rs 150-250 and DSP Merrill Lynch Rs 55 per application for its distributors.
In addition to the commissions offered to sub-brokers, employees of distribution firms are also being incentivised. The rates differ across cities in the country. Metros such as Mumbai have a higher incentive structure, while those in smaller towns may have to make do with a little less.
The lead managers, Kotak Mahindra Capital, DSP Merrill Lynch and others, have roped in their broking subsidiaries, promising them additional perks based on the number of applications employees are able to garner. Another leading broking firm, too, had offered incentives to its employees for gathering DLF applications, but the firm recently called off the proposal.
The race to collect retail applications has led to aggressive distribution measures, including cash incentives. Earlier, gifts, gold and silver coins had been on the offer, but only after the public issue was through. The high cash incentives are an indication of how prestigious the issue is for the lead managers and the markets.
“The push from Kotak Securities has been harder because it has to capture the retail investor. Kotak Securities is the only retail broker with a wide reach and brand identity. The fees that a lead manager gets also depends on the level of oversubscription he is able to hit,” says an official with a top broking firm.
He added that Lehman Brothers and Citigroup, the book-running lead managers, do not need to bring in retail moolah since they target institutional investors. As for SBI Capital Markets, it cannot offer big incentives as it is a public sector entity.
When asked about the high commissions offered to sub-brokers for the DLF float, Narayan SA, managing director of Kotak Securities, claimed that the DLF issue is very great so it will not make any difference if we paid or not.
When contacted, banks denied offering any IPO funding. But, sources point out that several banks in the country have been financing IPO applications. These banks charge anywhere between 15-18% for the IPO loan, while some have been asking for 21% for bigger floats. The funding is usually for 75% of the total application value. For Cairn, Reliance Petroleum and other big IPOs, it had been upto 85% of the application amount.
The loan, which is usually provided for a 21-day period, attracts severe penalty if not paid by the 21st day, reports DNA Money.