Also, Cello products are quite commonly used for corporate and retail gifting. Just yesterday, my parents were gifted a Cello product among other things from father's retiree association (what timing!). Diwali to new year period sales should perhaps be their best 2 month period, and would reflect in results.
@Manan Surana , I can't block my capital for long. Have to exit max by tomorrow. So, no target as such in mind will. Will press exit button if 780 is taken out on the downside or 850 on the upside. If both don't happen, will exit the position by tomorrow 3.30 pm.