Crow Verdict: To me, Cello's success story reflects the art of business diversification. What started as a partnership for thermoware and related home products in 1958 is today a wellknown brand of pens, dustbins, chairs, and water bottles. I have personally used its products and I'm happy with them. But I'm happy with TTK Prestige or Borosil too. For me and my fellow consumers I think, Cello as a brand does not always influence the buying decision. Heck, I would go with a Dmart brand dustbin if it cost half the value of a Cello dustbin. So, I can't really rely on the brand value here. It's the diversification and decent PAT that interest me. However, the promoters seem to be greedy as vultures and that's another irritant here, not to mention the faltering 20% GMP. I'm not ambitious of a good listing pop and I see its peers like TTK Prestige, Camlin, and Borosil doing better in the markets.
Crow's skin in the game: Will play with 1 retail lot only if QIB crosses 3x and Blue Jet Healthcare closes in positive on Nov 1.
Crow's last NEUTRAL recommendation: HMA Agro Industries (7% listing pop and currently up 18%).
Always in restraint of Mrs. Crow.