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Through book building method of IPO, the company assesses the demand and declares a price range for the bid.
When launching an IPO, book building is one of the methods used by companies to determine the selling price of the shares. Instead of deciding on a fixed price, through book building, the company assesses the demand and declares a price range for the bid. The investors choose a bidding price and number of shares when filing the application. The cut-off price is finalised based on the applications received, once the bidding process is completed.
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