Is ICICI direct better than Zerodha?

ICICIdirect is a full-service broker that provides a wide range of products and services. Zerodha is India's Number 1 broker offering online trading services.

ICICIdirect and Zerodha belong to different categories of the broker. Thus, their suitability differs based on the customer trading needs. Zerodha is suitable for customers who can trade online independently. ICICIdirect is apt for beginners who need assistance for trading or are frequent F&O traders.

ICICIdirect is better than Zerodha on the following grounds:

• ICICIdirect Offers 3-in-1 Account (Bank, Trading and Demat Account). This account makes the transaction between these 3 accounts seamless and convenient.
• ICICIdirect offers a wide range of products under one umbrella - Equity, F&O, Commodity, Currency, IPO, Mutual Funds, Insurance, Corporate FD, and Loans.
• Flexi brokerage plan options are available for frequent traders.
• Offers brokerage-free Equity futures trading in Neo plan (subscription-based).
• Online and offline trading facility through branch offices.
• Relationship manager services for in-person assistance.
• Free research and advisory services.
• Offline branch support through a network of branches.