FREE Equity Delivery and MF
Flat ₹20/trade Intra-day/F&O
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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tradin...
About Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.
AliceBlue offers one simple brokerage plans, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equi...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in , Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India.
ICICIdirect | Alice Blue | |
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Type of Broker | Full Service Broker | Discount Broker |
Exchnage Membership | BSE, NSE | BSE, NSE, MCX |
Year of Incorporation | 2000 | |
Number of Branches | 154 | |
Open ICICIdirect Account | Open Alice Blue Account |
ICICIdirect trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 150. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Alice Blue Demat Account AMC Charges is Rs 400.
ICICIdirect | Alice Blue | |
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Trading Account Opening Charges | Rs 0 (Free) | Rs 150 |
Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
Demat Account AMC Charges | Rs 300 (from 2nd year) | Rs 400 |
ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Alice Blue brokerage charges for equity is Rs 0 (Free) and intraday is Rs 15 per order or 0.05% whichever is lower.
Account Type | ICICIdirect ICICI Neo Plan | Alice Blue Freedom 15 (F15) |
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Fixed Charges | NA | |
Equity Delivery | 0.55% | Rs 0 (Free) |
Equity Intraday | Rs 20 per order | Rs 15 per order or 0.05% whichever is lower |
Equity Futures | Rs 0 (Free) | Rs 15 per order or 0.05% whichever is lower |
Equity Options | Rs 20 per order | Rs 15 per order |
Currency Futures | Rs 20 per order | Rs 15 per order or 0.05% whichever is lower |
Currency Options | Rs 20 per order | Rs 15 per order |
Commodity Futures | Rs 20 per order | Rs 15 per order or 0.05% whichever is lower |
Commodity Options | Rs 20 per order | Rs 15 per order |
Special Offer | Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
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Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.
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ICICIdirect | Alice Blue | |
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Account Type | I-Secure Plan | Freedom 15 (F15) |
Fixed Charges | NA | |
Equity Delivery | 0.55% | Rs 0 (Free) |
Equity Intraday | 0.275% | Rs 15 per order or 0.05% whichever is lower |
Equity Futures | 0.05% | Rs 15 per order or 0.05% whichever is lower |
Equity Options | Rs 95 per lot | Rs 15 per order |
Currency Futures | Rs 20 per order | Rs 15 per order or 0.05% whichever is lower |
Currency Options | Rs 20 per order | Rs 15 per order |
Commodity Futures | Rs 20 per order | Rs 15 per order or 0.05% whichever is lower |
Commodity Options | Rs 20 per order | Rs 15 per order |
Open ICICIdirect Account | Open Alice Blue Account |
Minimum Brokerage | Rs 35 per trade (I-Secure Plan) | Rs 0 |
Other Charges | Margin Trading Interest: 0.025% Per day | |
Call & Trade Charges | Rs 50 per trade | Rs 20 per executed order |
ICICIdirect transaction charges for options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) while Alice Blue exchange transaction charges for options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium).
ICICIdirect | Alice Blue | |
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Equity Delivery | NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side) |
Equity Intraday | NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side) |
Equity Futures | NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 | NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 |
Equity Options | NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) | NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) |
Currency Futures | NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%) | NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%) |
Currency Options | NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium) | NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium) |
Commodity | Group A - Rs 260 per Cr (0.0026%) | Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%) |
Open ICICIdirect Account | Open Alice Blue Account |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
ICICIdirect | Alice Blue | |
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Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
Open ICICIdirect Account | Open Alice Blue Account |
The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.
ICICIdirect | Alice Blue | |
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3 in 1 Account | ||
Charting | ||
Automated Trading | ||
SMS Alerts | ||
Online Demo | ||
Online Portfolio | ||
Margin Trading Funding | ||
Margin Against Shares (Equity Cash) | ||
Margin Against Shares (Equity F&O) | ||
Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | Front End: ANT | Back End: Omnesys NEST |
Intraday Square-off Time | 3:30 PM | Equity: 3:15PM |
Trading In SME Shares Allowed? | ||
Referral Program | ||
Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | |
Open ICICIdirect Account | Open Alice Blue Account |
ICICIdirect is rated 2.3 of 5 based on 480 customer reviews whereas Alice Blue is rated 3.1 of 5 based on 40 customer reviews.
ICICIdirect Enquire | Alice Blue Enquire | |
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Contact Broker | ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now | Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today. |
ICICIdirect | Alice Blue | |
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Stock / Equity | ||
Commodity | ||
Currency | ||
IPO | ||
Mutual Funds | ||
Bond / NCD | ||
Debt | ||
Other Investment Options | Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS |
ICICIdirect | Alice Blue | |
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Bracket Order | ||
Cover Order | ||
Buy Today Sell Tomorrow (BTST) | ||
Sell Today Buy Tomorrow (STBT) | ||
After Market Order(AMO) | ||
Good Till Cancelled (GTC) | ||
Open ICICIdirect Account | Open Alice Blue Account |
ICICIdirect | Alice Blue | |
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Daily Market Report | ||
Free Tips | ||
Quarterly Result Analysis | ||
News Alerts |
ICICIdirect | Alice Blue | |
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Casual Investor | ||
Active Investor | ||
Trader |
ICICIdirect | Alice Blue | |
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Reviews | ||
Promo / Offers | ICICIdirect Special OfferICICIdirect Neo Plan (Discount Brokerage)Open a 3-in-1 account with Neo Plan for:
Interested in opening a trading account? Open Instant Account Now |
Alice Blue Special OfferFree Equity Delivery TradeTrade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open Instant Account online with Alice Blue and start trading today. |
Open ICICIdirect Account | Open Alice Blue Account |
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FREE Intraday Trading (Eq, F&O)
Flat ₹20 Per Trade in F&O
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