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ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
ICICIdirect is a safe and trusted stockbroker for many reasons including it being a part of ICICI Bank, a reputed private sector bank in India, ICICI Securities being a stock market listed company, huge customer base, and no major violation reported to date.
ICICIdirect is a retail trading and investment service from ICICI Securities. ICICI Securities is a leading investment banker, financial product distributor, and one of the largest equity brokers in India. It is a SEBI authorized stockbroker and has membership with BSE, NSE, and MCX. ICICIdirect is a depository participant (DP) with both NSDL and CDSL.
With more than 25+ years of experience in retail broking in India, ICICI Securities also has a presence in New York, Singapore, Mumbai, and Delhi.
ICICIdirect is a well-known full-service broker in India offering a wide range of financial products across Equity, Derivatives, F&O, Currency, ETF, IPO, and Mutual Funds. Here are a few key facts about ICICIdirect:
ICICIdirect is part of ICICI Bank, one of the largest private sector banks in India. As a listed company, ICICI Bank is regularly monitored by various regulators including RBI.
ICICIdirect also benefits from the large network of ICICI bank branches. Most of these bank branches cross-sell ICICIdirect services to their customers.
As of June 2021, ICICI Bank, the promoter of ICICIdirect had 74.92% shares in the company. And, it has not pledged its shares as collateral to get loans. Companies with promoters pledging their shares are viewed as risky as it raises questions on the company's financial stability.
ICICI Securities is a profit-making company.
Unlike some brokers, ICICIdirect doesn't put securities of the customers into the pooled account. Every customer needs to mandatorily open a demat account with the company and all securities bought are instantly transferred to the demat account.
ICICIdirect has a very low complaints to active clients ratio. It indicates the company is handling the customers and their queries so well.
ICICIdirect is a SEBI, NSE, and BSE registered stockbroker. It follows the regulatory guidelines set by SEBI and maintains complete transparency in its product and services. Registration with stock exchanges ensures that it can provide access to exchanges for the customers.
ICICIdirect is although a safe broker considering the above points, there are few risks involved which you must be aware of:
ICICI Securities is not a debt-free company. As of March 2019, it has a debt of ₹451.83 crore. The borrowing of the company makes it vulnerable to unethical practices, as observed in many cases in the past.
ICICI Securities does proprietary trading with customer's funds. It is risky in case the market swings unexpectedly, the broker may hit with significant losses which could result in bankruptcy. Read Proprietary Trading by Stock Brokers in India
ICICIdirect offers margin funding facility to customers wherein they can trade now by paying a part of the trade value and the remaining can be paid later. This makes ICICIdirect a little risky as there may be high default in case the market goes down for a longer period and traders lose money on their trades.
ICICIdirect is a safe and reliable stock broker. A strong parent company like ICICI Bank provides it with the brand value to earn trust of its customers. The company has been registering good profits and has a customer base of over a million customers. And, with no major violations reported, you can comfortably choose it as your stock broker.
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ICICIdirect Account Opening Enquiry
ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
Information on this page was last updated on Friday, November 17, 2023
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