Alice Blue - Safe, Reliable & Trustworthy Broker

Alice Blue is a safe and reliable discount broker offering trading and investment services across Equities, F&O, Currency, Commodity, IPO, and Mutual Funds. Incorporated in 2006, Alice Blue has established itself as a reputed stock broker in India with over 16 branches across the country.

Alice Blue is a SEBI registered broker and a member of NSE, BSE, MCX, and CDSL that offers its client to trade across desktop, mobile, and web versions through their safe and secured ANT trading platform. As a member of stock exchanges, the transactions of the company get scrutinized at regular intervals.

About Alice Blue

The following are key facts about Alice Blue that you should know of:

• Rs 20 per executed order or 2.5% whichever is lower for Equity Delivery trading.
• Commission-free and Brokerage-free mutual fund investments.
• Secure, Stable and ultra-fast trading platform.
• Online and offline multilingual support for quick resolution
• Facilitates trading across platforms with its mobile, desktop & web trading platforms.
• Access to E-books, podcasts. and informative and educative blogs.

Why is Alice Blue safer than other brokers?

1. Presence across India

   Alice Blue has an online and offline presence with 16+ branches across India to serve its customers. It makes reaching out to the company easy and convenient. The company also offers multilingual customer support for quick query resolutions of its customers.

2. Management Vision and Values

   Trust and Transparency is the core value of Alice Blue's management. The company believes in retaining its customers through superior services, providing innovative and agile trading solutions, and better trading experiences.

3. Simple Pricing Model

   Alice Blue offers F15 trading plan, a flat rate brokerage fee plan for all. The company charges Rs 20 per executed order or 2.5% whichever is lower for Equity delivery and Rs 20 brokerage for all other segments per executed order. This plan makes it easier for traders to calculate their costs and compare costs with other brokers' plans.

4. Technology-Focused Company:

   Alice Blue offers technologically advanced trading platforms to the customers that give them the necessary edge to make trading profitable for them. The company keeps investing in new ideas to provide better service to its customers. Alice Blue also offers free API services that help their clients build their trading platform and assist Algo trading.

5. No major regulatory violations

   There have been no major regulatory violations reported for the company in the last two years.

Alice Blue Risks

While Alice Blue is a safe broker, serving customers for 15+ years, there are a few areas of concern a customer should be aware of:

1. Margin Funding

   Alice Blue allows margin trading facility to its clients, which is considered a risky business for stockbrokers wherein a broker lends the money to traders for the short term. Other discount stockbrokers like Zerodha and Upstox do not offer margin funding.

Alice Blue Memberships

Alice Blue is registered with SEBI as a Stock Broker and a Depository Participant. The company is also a member of leading stock exchanges like NSE and BSE. Alice Blue's various membership details are as follows:

• Member: BSE, NSE, MCX, CDSL
• Alice Blue SEBI Registration no. : INZ000156038
• Alice Blue CDSL SEBI Registration No.: IN-DP-364-2018

Conclusion

Alice Blue is a genuine stockbroker with all the required certifications and memberships to conduct the broking business in India. The company offers advanced and secured trading platforms in the web, mobile app, and desktop versions. As a customer, you can rely on the company to be fair, and thus can consider your investments to be safe with Alice Blue as with any other leading stockbroker.

Must Read:

• 10 Steps to safeguard trading and Demat account

Frequently Asked Questions

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Information on this page was last updated on Thursday, November 23, 2023