Some point on Online Travel Agency apps (OTAs), from RHP
-Flight bookings have thin margins and are competitive. ixigo's share is very small here of total industry by volume.
-Rail tickets give 20 to 40 rs per ticket. ixigo have highest market share of ~52% here .
-Bus bookings give 6-20% based on operators. Abhibus ,their bus business has 11% market share. While redbus has 75% share
-Hotel bookings via ixigo has recently started , market share <1%
Peers
1. Makemytrip (OTA1)- goibibo,redbus,redrail are their brands. Biggest leader on revenues. They hold 60% of total market across all segments.
2. Easemytrip (OTA2)- 3rd largest player by revenue
3. yatra (OTA3)- So entire corporate travel market is held by them.
4. Some international OTA , booking,com, expedia ,agoda and airbnb
Surprising to know that KPI stats of ixigo.
-Higher DAUs (daily active users) indicates customer engagement
-user acquisition is also strong
I personally have never used ixigo for rail or bus bookings.